KSGG

For the Carson City, Nevada radio station that held the call sign KSGG from 2011 to 2013, see KOLC.
KSGG
City Reno, Nevada
Branding 96.9 the Rodeo
Frequency 1230 kHz
First air date 1947 (as KXXL at 1490)
Format Country
Power 1,000 watts
Class C
Facility ID 202
Transmitter coordinates 39°30′50″N 119°42′54″W / 39.51389°N 119.71500°W / 39.51389; -119.71500Coordinates: 39°30′50″N 119°42′54″W / 39.51389°N 119.71500°W / 39.51389; -119.71500
Callsign meaning SwaGG (after simulcast of Swag 104.9)
Former callsigns KWRN (1947-1957)
KDOT (1957-1963)
KCBN (1963-1989)
KRNO (1989-1990)
KCBN (1990-2001)
KPLY (2001-2005)
KJFK (2005-2013)
Owner Americom Las Vegas Limited Partnership
Website www.969therodeo.com

KSGG (1230 AM) is an American radio station broadcasting a Sports format. Licensed to Reno, Nevada, it serves the greater Reno area. The station is currently owned by Americom Las Vegas Limited Partnership.

The station signed on the air in 1947 with 250 watts using callsign KWRN. The station announced as of March 18, 2013, it no longer offered progressive talk and changed its format to urban contemporary, branded as "Swag 104.9" and changed call letters to KSGG.[1]

On March 24, 2014 KSGG changed their format to sports, with programming from Yahoo! Sports Radio.[2]

On March 24, 2015, KSGG flipped to a country music format as "96.9 the Rodeo", with an FM translator on K245BV 96.9, with a focus on 1990s country.[3][4]

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