KSSX

KSSX
City Carlsbad, California
Broadcast area San Diego, California
Branding 95.7 KISS FM
Slogan Today's Rhythm and All the Best Throwbacks
Frequency 95.7 MHz (also on HD Radio)
First air date August 22, 1965 (as KARL at 95.9)
Format Analog/HD1: Rhythmic Top 40
HD2: Air 1
HD3: Hip Hop "Jam'n 95.7"
ERP 27,800 watts
HAAT 202 meters
Class B
Facility ID 67664
Transmitter coordinates 32°50′21″N 117°14′57″W / 32.83917°N 117.24917°W / 32.83917; -117.24917
Callsign meaning KISS X
Former callsigns KARL (1965-1979)
KKOS (1979-1995)
KUPR (1995-1997)
KMCG (1997-1998)
KMSX (1998-2001)
KJQY (2001-2002)
KOCL (2002-2004)
KUSS (2004-2011)
KOGO-FM (2011-2013)
Former frequencies 95.9 MHz (1965-1995)
Owner iHeartMedia
(Citicasters Licenses, Inc.)
Sister stations KGB-FM, KHTS-FM, KIOZ, KLSD, KMYI, KOGO
Webcast Listen Live
Website 957kissfm.com

KSSX (95.7 FM), also known as 95.7 KISS-FM, is a Rhythmic Top 40 radio station located in San Diego, California, and is one of seven stations in the market owned and operated by iHeartMedia. The station's studios are located in San Diego's Kearny Mesa neighborhood on the northeast side, and the transmitter is in La Jolla.

History

This station has its roots as a Class A (local) station at 95.9 MHz known as KKOS, which was previously known as KARL (a MOR station from 1965-1979) and KUPR. During this period the station had various formats, including adult contemporary, CHR, and AAA.

On September 15, 1995, the station upgraded to Class B status, moved to 95.7 MHz, and became KUPR, still keeping the AAA format. On November 22, 1996, the station began stunting with country as "Your New Country, 95.7 KUPR".[1] On March 5, 1997, the station flipped to Urban AC as "Magic 95.7" under new callsign KMCG.[2]

The station was sold by Nationwide Communications to Jacor/Citicasters. On September 7, 1998, the "Magic" format would move to 92.5. After a 15-day period of simulcasting on both frequencies, on September 22, 95.7 flipped to Hot AC as "Mix 95.7" with the callsign changed to KMSX.[3] The format was shifted to '80s' music on November 11, 2000, a day after KBZT adopted the format.[4] On November 21, 2001, the station swapped positions with KJQY and flipped to oldies as "K-Joy 95.7".[5] On January 3, 2002, the station rebranded as "Kool 95.7" (with new callsign KOCL). On January 5, 2004, Kool moved to XHOCL-FM, and 95.7 adopted XHOCL's country format as "US 95.7" (the callsign was then changed to KUSS). The station would rebrand as "New Country 95.7" in September 2008.

On November 7, 2011, at 7 AM, after playing "The Dance" by Garth Brooks, 95.7 began simulcasting KOGO as "FM News and Talk 95.7 and AM 600 KOGO". On the 14th, KUSS changed their call letters to KOGO-FM. Unlike many news/talk stations, the FM addition did nothing to help KOGO's ratings.[6][7]

Thus, the simulcast ended on November 16, 2012 at 7 PM, when KOGO-FM began stunting with Christmas music as "Holiday 95.7" (though it was promoted on-air as simply "95-7 FM").[8][9] On December 26, 2012 at 9:57 AM, after playing "Silent Night" by Josh Groban, the station flipped to Rhythmic Oldies as "95.7 KISS FM". "KISS FM" launched with "Kiss" by Prince, followed by "You Should Be Dancing" by the Bee Gees.[10][11] In mid-February 2013, the station began including more 1990s, 2000s and recurrent songs, shifting towards Rhythmic AC. On February 22, KOGO-FM changed their call letters to KSSX. After being jockless for the first three months, the station added Chio (formerly of XHITZ-FM) as their morning show host on April 8, as well as Sean Sarille in evenings (he has since departed from the station), Shelley Wade in middays, Louie Cruz in afternoons and Beto Perez in nights.

On November 16, 2013, KSSX flipped once again to Christmas music, but has kept the "KISS-FM" name and "The Rhythm Of San Diego" slogan. At Midnight on December 26, the station completely shifted to Rhythmic AC, dropping the pre-1989 songs from their playlist to focus on the 1990s, 2000s and current material.[12][13] Since then, KSSX has shifted towards Rhythmic Top 40 by incorporating more current hip hop as XHITZ-FM de-emphasized hip hop in 2013 as they moved towards a more Mainstream Top 40 direction.

Former logo

References

  1. ↑ http://www.americanradiohistory.com/Archive-RandR/1990s/1997/RR-1997-02-28.pdf
  2. ↑ http://formatchange.com/magic-95-7-debuts/
  3. ↑ http://www.americanradiohistory.com/Archive-RandR/1990s/1998/RR-1998-09-25.pdf
  4. ↑ http://www.americanradiohistory.com/Archive-RandR/2000s/2000/RR-2000-11-17.pdf
  5. ↑ http://www.americanradiohistory.com/Archive-RandR/2000s/2001/RR-2001-11-23.pdf
  6. ↑ KOGO-A To Simulcast On 95.7 FM; Country KUSS To Go, All Access November 4, 2011
  7. ↑ KOGO San Diego Adds FM Simulcast, Radioinsight, November 4, 2011
  8. ↑ KOGO San Diego Ends FM Simulcast Radioinight, November 18, 2012
  9. ↑ SDRadio: KOGO Strictly AM Once Again, Joe Nelson, SDRadio.net, November 16, 2012
  10. ↑ Clear Channel Kisses San Diego Radionight, December 26, 2012
  11. ↑ http://formatchange.com/95-7-kiss-fm-san-diego-launches/
  12. ↑ Kiss Shifts in San Diego Radioinight, December 26, 2013
  13. ↑ http://www.allaccess.com/mediabase/q/report/stations/by/format/for/U4

External links

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