Kaymu Pakistan
 | |
|
The homepage of Kaymu | |
| Type | Private |
|---|---|
| Founded | 2013 |
| Area served | Pakistan |
| Key people |
|
| Industry | Retail, Ecommerce, Online Marketplace |
| Services | Online shopping |
| Employees | 180 |
| Slogan(s) | Sell, Shop, Smile :) |
| Website | www.kaymu.pk |
| Available in | English |
| Current status | Active |
Kaymu Pakistan is an online marketplace, providing C2C and B2C platform in Pakistan.[1] This e-commerce portal connects buyers and sellers to close deals on new and used items of various categories.
History
Initially launched as Azmalo.pk in January 2013,[2] Rocket Internet rebranded the company as Kaymu.pk in September 2013,[3] aligning the venture with the global company brand that currently spans 3 continents, Asia, Africa and Europe.[4] Kaymu Pakistan was initially managed by Managing Director Asia Region[5] Ahmed H. Khan[6] followed by Co-founders and Managing Directors Kaymu Asia - Christian Schröder[7] and Niroshan Balasubramaniam[8] respectively. Kaymu's operations in Pakistan were led by Adam Dawood[9] as country manager from August 2014 to February 2016 followed by Ali Zain Sheikh[10] from March 2016 onward.
The idea behind the founding of Kaymu in Pakistan was to facilitate online buying and selling through a single platform.[1] At the time of Kaymu's launch in Pakistan, OLX was already operating in the country as an online classifieds website. The idea of a managed online marketplace that would be providing seller rating and facilitating buyers via cash on delivery[11] received good response from the local community. Kaymu Pakistan now serves as a platform that offers consumer to consumer (C2C) as well as business to consumer (B2C)[12] services across the country.
Kaymu launched smartphone apps for Android,[13] iOS and Blackberry[14] devices in 2014 and 2015, respectively.
Products and Services
Kaymu.pk facilitates C2C and B2C trade in the following categories:
- Clothing
- Footwear
- Mobiles
- Computers
- Jewelry
- Watches
- Electronics
- Home & Living
- Health & Beauty
- Toys, Kids & Babies
- Books & Media
- Food & Beverages
- Sports & Outdoors
Funding
In April 2014, Ooredoo, a Qatar-based Telecommunications Company (formerly known as QTel) joined hands with Rocket Internet.[15] The founding of APACIG resulted in additional funding from Ooredoo.[16]
Rocket Internet in Pakistan
The German internet company Rocket Internet took an initial step into Pakistan’s e-commerce sector with the establishment of Daraz.pk in July 2012.[17] Following a positive reception in Pakistan with its first e-commerce venture, Rocket Internet expanded its operations in Pakistan to over 30 active websites in 2015, the widest known being Kaymu.pk, Foodpanda.pk and Daraz.pk.[18]
Marketplace Model
An apparent drawback Kaymu faces is the inability to gauge the quality of products listed by the sellers. Some of these products are illegally copied games and programs being listed as genuine copies.[19]
A Report on Pakistan's E-Commerce Trends
In June 2015, a comprehensive report[20] detailing out the e-commerce and online shopping trends in Pakistan from 2013 to the mid of 2015, was released. This statistical and graphical report[21] offered detailed insight into the consumer behavior and their approach towards online shopping. The key findings of the report[21] were:
- 70% of e-commerce activity involved males whereas 30% involved females.
- Karachi topped the list of yearly e-commerce activity in the country with 27% of the total traffic followed by Lahore with 17% and Islamabad/Rawalpindi with 14%.
- Technophiles topped the list of total e-commerce activity with 8% followed by movie lovers at 7% and music lovers at 6%.
- Electronics and mobile phones were the top products sold online.
- Conversion rate of returning visitors remained double than the first time visitors.
- Visitors who spent 0 to 10 seconds on e-commerce websites accounted for the highest percentage.
- Google Chrome remained the most popular internet browser with 58% of the total e-commerce visitors using it, followed by Mozilla Firefox with 17%.
- 13% of the total online customers preferred to buy from the website they experienced before whereas the rest 87% conducted online research and looked for package deals and special promotional offers.
References
- 1 2 "Kaymu.pk is another venture for Rocket Internet". dailytimes.com.pk.
- ↑ "Azmalo.pk joins the online shopping trend in Pakistan". dailytimes.com.pk.
- ↑ "Kaymu.pk fist launched under the name Azmalo before it rebranded to Kaymu". techinasia.com.
- ↑ "Kaymu Global on Rocket Internet Website". www.rocket-internet.com. Rocket Internet.
- ↑ "Ahmed H Khan, MD, Rocket Internet". indiatimes.com.
- ↑ Business Recorder. "Pakistan is the hub of Kaymu's Asia operations: MD Kaymu.com, Asia region". brecorder.com.
- ↑ "Christian Schröder speaks to Khaleej Times". khaleejtimes.com.
- ↑ "Niroshan Balasubramaniam speaks to The Daily Star". thedailystar.net.
- ↑ "Adam Dawood speaks to The News". thenews.com.pk.
- ↑ "Kaymu.pk celebrates three years of operations in Pakistan, with Ali Zain Sheikh". thenews.com.pk.
- ↑ "Cash-on-Delivery (COD) payment methods account for more than 95 percent of online purchases in Pakistan.". dailytimes.com.pk.
- ↑ "Kaymu, a C2C (consumer-to-consumer) and B2C (business-to-consumer) online marketplace". dawn.com.
- ↑ "Kaymu.pk Launched its Android App". dailytimes.com.pk.
- ↑ "Kaymu.pk launched mobile apps for Android, iOS and Blackberry". brecorder.com.
- ↑ "Rocket Internet partnered with Ooredoo Q.S.C a Qatar-based telecom". nation.com.pk.
- ↑ Daily Times. "Ooredoo and Rocket Internet Partner to Develop Online Businesses in Asia". dailytimes.com.pk.
- ↑ "Rocket Internet Fashion E-Store daraz gets 1000 orders per day". www.techinasia.com. Retrieved 15 June 2015.
- ↑ "Rocket Internet in Pakistan". nation.com.pk.
- ↑ "Pirated Software and Games Make it to Kaymu.PK of Rocket Internet". propakistani.pk. Retrieved 1 October 2014.
- ↑ "Kaymu.pk releases Pakistan’s e-commerce trends report". aaj.tv.
- 1 2 "A Report on eCommerce Trends in Pakistan". kaymu.pk.