Rocket Internet

Rocket Internet SE
Societas Europaea
Industry Online retailing, Venture capital
Founded 2007 (2007)
Founder Marc, Oliver and Alexander Samwer
Headquarters Berlin, Germany
Area served
 World
Key people
 Oliver Samwer (CEO), Peter Kimpel (CFO), Alexander Kudlich (Group Managing Director)
Number of employees
 300 (2015), incl. ventures 30,000
Website www.rocket-internet.com

Rocket Internet SE is a German internet company headquartered in Berlin. The company builds online startups and owns shareholdings in various models of internet retail businesses.[1][2] The company model is known as a startup studio or a venture builder.[3]

It provides office space to new companies at its headquarters in Berlin, with IT support, marketing services and access to investors. The company aims to operate outside the US and China.[4] As of 2016, Rocket Internet has more than 30,000 employees across its worldwide network of companies, which consists of over 100 entities active in 110 countries.[5][6]

History

Rocket Internet headquarter building in Berlin.

The company was founded in Berlin in 2007 by three brothers: Marc, Oliver and Alexander Samwer[7] and was once also connected to the European Founders Fund, an associated company.

In 2008 Rocket Internet founded Zalando,[8] inspired by US online retailer Zappos.com.[9]

On July 1, 2014, Rocket Internet changed its legal form from a GmbH (private limited company) to an AG (public limited company).[10] The initial public offering took place on October 2, 2014 at the Frankfurt Stock Exchange. The company is listed in the Entry Standard. On March 18, 2015 the company changed its legal form into an SE (Societas Europaea).[11] In mid-April, Global Founders held 38.1% in Rocket Internet, Kinnevik 13.2%, United Internet 8.3%, Baillie Gifford 6.8%, Philippine Long Distance Telephone Company 6.1% and Access Industries 6.0%. Holtzbrinck Ventures held a 1.8% share, with main investors holding shares of 3.4%; 16.3% was held in free float.[12]

The company’s market value was approximately 8 billion euros in April 2015.[13]

In 2015 Rocket Internet announced to move into a new Berlin headquarter designed by Sauerbruch Hutton, for which they received a Stirling Prize nomination in 2000.

The network of companies

Rocket Internet follows the strategy of building companies on the basis of proven models. The company holds multiple companies including Foodpanda, Jabong.com, Lazada Group, Zalora, HelloFresh and Zalando.

Controversy

The company has been criticised for its “copycat” strategy of founding startups which replicate the business models of other established, successful companies.[1]

In 2011, 20 of the then-130 employees left Rocket Internet at the same time.[14][15] According to media coverage at the time, the reason for this string of layoffs was “bad quality of new products” and a “gruff manner” towards employees in the course of Rocket Internet’s expansion into a “large corporation”. The former Rocket Internet managers subsequently went on to found the incubator Project A Ventures with help from the Otto Group.[16]

References

  1. 1 2 "Copycat Business Model Generates Genuine Global Success for Start-Up Incubator".
  2. ↑ "Global Founders Capital: new €150m VC fund from Rocket Internet's Samwer brothers". VentureVillage.
  3. ↑ "How ‘venture builders’ are changing the startup model". VentureBeat.
  4. ↑ "About - Rocket Internet". rocket-internet.com.
  5. ↑ "The E-Commerce Icarus". handelsblatt.com.
  6. ↑ http://www.economist.com/news/special-report/21593586-how-build-companies-kit-rocket-machine
  7. ↑ Ryan Mac (31 July 2014). "Germany's Samwer Brothers To Become Billionaires With Rocket Internet IPO". Forbes.
  8. ↑ Jaffé, Diana; Riedel, Saskia (8 December 2010). Werbung f8r Adam und Eva: Zielgruppengerechte Ansprache durch Gender Marketing Communication. Wiley-VCH. p. 215. ISBN 978-3-527-50549-4. Retrieved 13 September 2011.
  9. ↑ Bloomberg Businessweek; 3/5/2012, Issue 4269, p74-80, 6p, 5 Color Photographs
  10. ↑ "30 things you should know about Oliver Samwer (CEO, Rocket Internet) / EU-Startups". eu-startups.com.
  11. ↑ "BRIEF-Rocket Internet changes legal form and transforms into Societas Europaea". Reuters.
  12. ↑ "Investors - Rocket Internet". rocket-internet.com.
  13. ↑ "RKET:Xetra Stock Quote - Rocket Internet SE". Bloomberg.
  14. ↑ Falk Hedemann. "Samwer-Klon-Schmiede verliert massiv Führungspersonal". t3n Magazin.
  15. ↑ "Umbruch bei Rocket Internet: Mitten im Wandel zum globalen Internetkonzern geht fast das komplette Führungsteam". deutsche-startups.de.
  16. ↑ "Erste Eindrücke von Project A Ventures". Gründerszene Magazin (in German).

Further reading

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