Moody College of Communication

Moody College of Communication - The University of Texas at Austin
Established 1965
Dean Roderick P. Hart
Academic staff
 125[1]
Students 4,619
Undergraduates 3,997[1]
Postgraduates 622[1]
Location Austin, Texas, United States
Website moody.utexas.edu

The Moody College of Communication is the communication college at The University of Texas at Austin. The college was established in 1965 in an effort to consolidate all Communication Studies under one roof including the Department of Public Speaking (1899), School of Journalism (1914), and independent department of Radio-Television-Film (1921).[2] The Moody College is home to one of the country's top film programs[3] as well as a Journalism department which consistently produces one of the nations' best college newspapers.[4] It offers Bachelor of Science degrees in several communications disciplines as well as offering a robust postgraduate curriculum. The Moody College of Communication finds a brand new home in the Belo Center for New Media, which opened in November 2012.[5] The college has a $100.3 million endowment as of December 31, 2015.[6]

History

The Department of Public Speaking, now the Department of Communication Studies, at UT Austin was established in 1899, and the School of Journalism began in 1914 moving into its own building in 1952. An early interest in broadcasting on campus resulted in the formation of the Department of Radio-Television-Film. In 1921, a radio station was established to conduct experimental work in radio communication, and by the 1930s what was probably the first television broadcast in Texas originated on the campus. The first degree program in broadcasting began in 1939. Established in 1941 with the founding of The University of Texas at Austin Speech and Hearing Clinic and the introduction of coursework leading to Texas Education Agency certification, the program of Communication Sciences and Disorders is the oldest program of its kind in the state of Texas.[2]

In 1965, the School of Journalism, the Department of Speech, and a newly formed Department of Radio-Television-Film became the three departments officially organized as the School of Communication. In that same year, the accredited sequence of advertising in the Department of Journalism was established as a separate Department of Advertising. Originally housed in the Department of Speech Communication, a separate Department of Communication Sciences and Disorders was established in 1998.[2]

In the 1990s and early 2000s, Austin had become a filmmaking hub due in part to several Communications alumni including Robert Rodriguez and Richard Linklater leading many people in the industry to begin calling Austin the "Third Coast" for film. This has spurred the Radio-Television-Film department on to national recognition,[3] while also giving students more opportunities for internships and jobs after matriculation.[7]

On November 7, 2013, the Moody Foundation of Galveston announced a $50 million commitment to establish the Moody College of Communication at The University of Texas at Austin, resulting in the largest endowment for the study of communication of any public university in the nation.

In 2014, a $10 million fundraising campaign renamed the Department of Advertising and Public Relations as the Stan Richards School of Advertising and Public Relations, named in honor of Stan Richards, founder of Dallas-based advertising agency The Richards Group, largest independently owned agency in the United States.[8]

Campus

The Texas Student Media building was officially renamed the William Randolph Hearst Building in 2009, after a significant donation from the Hearst Corporation.

The campus of the Moody College of Communication sits in a complex on the north west side of UT's campus, adjacent to The Drag and just north of the Littlefield House. There was no formal definition of the Moody Communication campus until all communication's studies were consolidated in the late 1960s. Construction of a three-building communication complex began in 1968, and the three Departments of Journalism, Radio-Television-Film and Speech Communication moved into new facilities in 1974.[2]

In 2007, the first new construction project for the school in over 30 years was announced after a $15 million donation from the Belo Foundation. The Belo Center for New Media will augment teaching and research space for the college. Construction began in May 2010 and the new Belo Center was dedicated in November 2012. The five-story, 120,000-square-foot building serves as an interactive learning space for students and a landmark gateway to campus at the intersection of Guadalupe and Dean Keeton Streets. The total project budget was $54,770,000.[9]

The Texas Student Media building, formerly known as the CMC building, was officially renamed the William Randolph Hearst Building after a significant donation from the Hearst Corporation in 2009. Texas Student Television, the FCC-licensed student television station located within the Hearst Building, K29HW-D, received an $80,000 digital transmitter retrofit to comply with the mandated digital television transition in 2009.

Academics

The Moody College of Communication serves as both UT's undergraduate department of communication, as well as a graduate school offering advanced degrees. Undergraduate majors can receive their Bachelor of Science degree at the school and have the option of enrolling in programs wherein the student can group his or her electives together towards a "concentration" in a particular field apart from their major including computing,[10] business,[11] Latino Media Studies,[12] or a more general Bridging Disciplines Program.[13]

Organization and research

Like the undergraduate portion of the University of Texas at Austin, the Moody College operates on a semester system. As part of the larger institution, the Moody College is ultimately administered by UT's President and Board of Trustees. The school is directly managed by a dean (currently Roderick P. Hart) who is advised by several associate deans responsible for various aspects of the administration.[14] The Moody College offers a bachelor of science degree in five "academic departments" including: Advertising and Public Relations, Communications Studies, Communications Disorders, Journalism, and Radio-Television-Film as well as a more generalized communications studies. Additionally, the college offers a certificate program in Latino Media Studies.

The Moody College contains six separate "research units" focusing on different aspects of communication including the Knight Center for Journalism in the Americas which focuses on promoting journalism in Central and South America[15] and the UT Film Institute which worked in conjunction with the university affiliated "Burnt Orange Productions" allowing students a chance to participate in workshops and internship opportunities. The now defunct UTFI had employed over 200 interns on four feature films including The Quiet and Homo Erectus before financial difficulties .[16]

UT Los Angeles Program

Founded in 2005, the UT Los Angeles Program (UTLA, Semester in Los Angeles Program) gives students the opportunity to intern in the entertainment industry while also completing upper division coursework.[17] The program is open to all UT students who have completed core communications classes as well as a handful of non-UT students usually from universities around the world.[18] UTLA encourages students to intern the last semester of their senior year and focuses on practical experience through interning 4 days per week with classes on Mondays. Students have access to a large database of internship opportunities but arrange interviews themselves prior to the start of the semester.

“ The UT Semester in Los Angeles Program’s mission is to expose students to the working world of the entertainment industry, and to the people and places who make things happen in Hollywood. Through a combination of working internships with prominent companies, courses taught by working professionals, and guest lectures by prominent industry experts, students get chance to gain the skills and contacts that will make a career in film, television, music or new media possible. Every alumnus of the program comes to Hollywood with a real sense of where and what the jobs are, who to call, and how to present themselves. It is the goal of the program to translate theory into reality, to enable students to start their careers, and to offer real-world support as they begin their journeys. ”

Rankings and admissions

Admissions for undergraduate students are handled by the university's undergraduate admissions. Along with the schools of Architecture, Business, and Engineering, admissions into the Moody College of Communication is highly selective.[19] Of the 2,611 freshman applying to the school for fall 2010, 1,042 were admitted leading to an overall acceptance rate of 39.9%.,.[20] For this reason, many UT students apply for an internal transfer while completing their core requirements. The school leaves on average 200 spots per year for internal transfers and 80 spots for external transfers though official numbers are not disclosed. Within the school itself, the Department of Advertising and Public Relations has the largest number of both undergraduate and graduate students, with 1,327 and 187,[21] respectively, in the 2014-2015 academic year.

Reviewing Body Survey Name Rank Scope Year
QS World University Rankings Communication and Media Studies[22] 4 World 2015
Interactive Advertising Bureau Top Digital Advertising Programs[23] 1 National 2013
U.S. News & World Report Top Advertising Programs[3] 4 National 2003
U.S. News & World Report Top Public Relations Programs[3] 7 National 2003'
U.S. News & World Report Top Audiology Programs[3] 13 National 2003
U.S. News & World Report Top Speech Pathology Programs[3] 12 National 2003
U.S. News & World Report Top Print Journalism Programs[3] 11 National 2003
U.S. News & World Report Top Film Programs[3] 7 National 2003
U.S. News & World Report Top Radio-Television Programs[3] 4 National 2003
National Communication Association Applied Communication[3] Top 3 National 1996
National Communication Association Communication Theory and Research[3] Top 3 National 1996
National Communication Association Critical/Cultural Media Studies[3] Top 3 National 1996
National Communication Association Organizational Communication[3] Top 3 National 1996
National Communication Association Rhetoric[3] Top 3 National 1996

Longhorn Network

On January 19, 2011, the university announced the creation of a 24-hour television network in partnership with ESPN, dubbed the Longhorn Network. The Longhorn Network (the only partnership of its kind) gives a number of College of Communication students an opportunity to participate in internships and panel discussions that provide a first-hand look at the broadcast industry.[24] For the Fall semester of 2011, the Longhorn Network hired five UT students for paid 12 to 14 week internships, who were given "a variety of tasks, including cutting highlights for programs, submitting story ideas and running the teleprompter during live broadcasts".[25]

People

A portrait of Lady Bird Johnson in the Texas Hill Country.
Director Robert Rodriguez answers audience questions at the South by Southwest, Austin, Texas

Student profile and student life

As of the 2014-2015 academic year, the Moody College of Communication has an enrollment of 3,997 undergraduates and 622 postgraduates.[1] The school offers a number of professional and community service student groups, as well as social life governance councils for the student body. As a hub for all media on campus, the Communications College has historically been at the center of major issues on campus and a nexus of school spirit. The college operates TSTV, one of the few FCC licensed television stations entirely run by students.[26] The station has interviewed several persons of note in the past including Pauly Shore, Mark Cuban, and Dennis Quaid.

Faculty

The Moody College currently claims 125 active instructors.[21] Many professors have had successful careers independent of the Moody College as filmmakers,[27] editors,[28] and captains of industry.

Alumni

The Moody College has matriculated several distinguished alumni including Walter Cronkite, Lady Bird Johnson, and Matthew McConaughey.[1] Individuals associated with the Moody College have received twenty-six Pulitzer Prizes, three Oscars, and forty-two Emmys.[29] Filmmakers Wes Anderson, who graduated with a BA in Philosophy from the University of Texas, and Richard Linklater, who attended but did not graduate, are former students of the college. In 2008, Robert Rodriguez, graduated from the college with a BS in Radio-Television-Film, and was the University of Texas at Austin Spring 2009 Wide-Commencement Speaker.. The Moody College has also been the starting place for many famous cartoonists including Ben Sargent, Roy Crane, and Berkeley Breathed who had all drawn for The Daily Texan during their tenure.

Notable Alumni

References

  1. 1 2 3 4 5 "General Fact Sheet Fall 2014" (PDF). Moody College of Communication. Retrieved 2014-10-15.
  2. 1 2 3 4 "Our History". Moody College of Communication. Retrieved 2014-01-21.
  3. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 "Moody College of Communication Rankings". Moody College of Communication. Retrieved 2013-10-22.
  4. ↑ "Exemplary College Newspapers". Journalism Degrees and Programs. Retrieved 2014-10-15.
  5. ↑ "Belo Center for New Media (BMC) | Moody College of Communication". Moody College of Communication. Retrieved 2015-10-18.
  6. ↑ http://utimco.org/scripts/PrivateEndowInfo/collList.asp?comp=10
  7. ↑ "Why UT?". The University of Texas at Austin. Retrieved 2014-10-15.
  8. ↑ http://www.utexas.edu/news/2014/08/29/stan-richards-advertising-public-relations/
  9. ↑ "Belo Center for New Media Fact Sheet" (PDF). Moody College of Communication. Retrieved 2014-03-05.
  10. ↑ "Elements of Computing". Department of Computer Science. Retrieved 2014-01-21.
  11. ↑ "Business Foundations Program". McCombs School of Business. Retrieved 2014-01-21.
  12. ↑ "Latino Media Studies Program". Moody College of Communication. Retrieved 2014-10-28.
  13. ↑ "Bridging Foundations Program". School of Undergraduate Research. Retrieved 2013-11-13.
  14. ↑ "Dean's Office Organization Chart". Moody College of Communication. Retrieved 2014-01-21.
  15. ↑ "Knight Center for Journalism in the Americas". Knight Center for Journalism in the Americas. Retrieved 2014-01-21.
  16. ↑ "UT Film Institute". UT Film Institute. Retrieved 2014-01-21.
  17. ↑ Riley-Katz, Anne (20 November 2006). "Burnt orange bucks". Los Angeles Business Journal. Retrieved 11 December 2009.
  18. ↑ "UTLA Applying". Retrieved 15 October 2014.
  19. ↑ "Requirements and Restrictions of the Moody College of Communication". Be a Longhorn. Retrieved 2014-01-21.
  20. ↑ "Prospective Freshmen". Office of Student Affairs. Retrieved 2014-01-21.
  21. 1 2 "Advertising and Public Relations Fact Sheet, 2014-2015" (PDF). Moody College of Communication, The University of Texas at Austin. Retrieved 2014-10-15.
  22. ↑ "QS World University Rankings by Subject 2015 - Communication & Media Studies". Top Universities. Retrieved 2015-10-18.
  23. ↑ "Preparing the Next Generation for Interactive Advertising Careers" (PDF). Interactive Advertising Bureau. Retrieved 2014-10-21.
  24. ↑ http://texasheadlines.net/longhorn-network-teaches-students-reality-of-industry
  25. ↑ http://www.dailytexanonline.com/news/2011/07/11/longhorn-network-announces-internship-opportunity-students
  26. ↑ "TV Query". FCC. Retrieved 2015-06-16.
  27. ↑ "Radio-Television-Film Faculty". Department of Radio-Television-Film. Retrieved 2015-06-16.
  28. ↑ "Journalism Faculty". School of Journalism. Retrieved 2015-06-16.
  29. ↑ "Pulitzer Prize Winners". Moody College of Communication, The University of Texas at Austin. Retrieved 2015-06-16.
  30. ↑ "ArchivesUM — Arch Campbell Collection". University of Maryland Libraries.
  31. ↑ The Arch Campbell Show
  32. ↑ Flint, Joe (15 Jun 2015). "NFL Hires a Chief Content Officer". The Wall Street Journal. Retrieved 16 Jun 2015.

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