Krispy Kreme UK

Krispy Kreme UK is the United Kingdom subsidiary of Krispy Kreme Doughnuts, an American company. The UK headquarters are based in Camberley, Surrey.

Conception

In October 2003, Krispy Kreme Doughnuts opened their first store location in the United Kingdom. The store situated in the world-famous Harrods department store in London became one of 35 stores in the UK, but it closed in June 2011. A Leeds store opened on 5 July 2010 and was the furthest away from the Greater London area until September 2012, which saw the opening of the Gateshead store situated in the MetroCentre. 3 Stores have been opened in Manchester and were the furthest away from the Greater London area until the Leeds and Gateshead locations opened. (Krispy Kreme no longer has franchise opportunities or development rights available in the United Kingdom, according to its website). Other stores outside Greater London include Birmingham (inside Selfridges), Oxford, Portsmouth (2 locations), Southampton, Milton Keynes, Brighton, Gatwick Airport, Hull in St Stephen's Shopping Centre, Telford, Stansted Airport and Luton Airport.

Krispy Kreme's 2003 UK arrival coincides with the 2002 departure of its major competitor Dunkin' Donuts from the UK, which met with much less success than Krispy Kremes and operated only 10 stores, 1 in Westfield Merry Hill, (near Birmingham), 1 in Birmingham city centre, 4 in London [1]

At the end of March 2011, business.scotsman.com reported that Krispy Kreme plan to expand into Scotland in 2011 opening outlets in Glasgow and Edinburgh.[2] Krispy Kreme later stated that while Edinburgh and Glasgow were plausible locations for future outlets, no plans had been announced.[3] In October 2011, it was announced by Edinburgh Planning that an application for planning permission at Hermiston Gait had been approved along with KFC. Krispy Kreme subsequently opened their first store in Scotland on 13 February 2013.[4] It progressed further and opened another store in Glasgow at Braehead on 2 December at 7am.

In Wales at least one store is located in the Cardiff City Centre, along with local Tesco stores featuring Krispy Kreme kiosks immediately upon entering the stores.

Inside a 'factory' Krispy Kreme located within the Tesco Extra store at North Harbour, Portsmouth, England.
A 'fresh' Krispy Kreme kiosk at Gunwharf Quays, Portsmouth on opening day 12th April 2008.

Products

Krispy Kreme Doughnuts offer 16 varieties of doughnuts in the UK plus the occasional feature doughnut.

Their current varieties are their famous Original Glazed, Strawberry Gloss, Chocolate Iced, Chocolate Sprinkles, Maple Iced, Chocolate Custard, Glazed Rasbperry, Apple Cinnamon, Chocolate Dreamcake, Lemon Meringue Pie, Millionaire's Shortbread, Strawberries and Kreme, Chocolate Praline Fudge Cake, Chocolate Kreme, Chocolate Truffle Kreme, Powdered Strawberry and Reese's Peanut Butter. [5]

See also

References

  1. ↑ "Selling Like Hot Cakes". Time. 4 August 2002.
  2. ↑ "Scotland included in Krispy Kreme's new store recipe". 31 March 2011. Retrieved 15 April 2011.
  3. ↑ "Krispy Kreme backtracks on Scottish expansion plans". Retrieved 18 June 2012.
  4. ↑ "First Scottish store NOW OPEN!". Retrieved 19 February 2013.
  5. ↑ "Our Varieties". Retrieved 12 February 2013.

External links

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