Langham Place Hotel
| Cordis, Hong Kong | |
|---|---|
 | |
  Location within Hong Kong | |
| General information | |
| Location | 555 Shanghai Street, Mongkok, Hong Kong |
| Coordinates | 22°19′5″N 114°10′4″E / 22.31806°N 114.16778°E |
| Opening | 2004 |
| Owner | Great Eagle Group |
| Management | Langham Hotels International |
| Technical details | |
| Floor count | 42 |
| Design and construction | |
| Developer |
Great Eagle Group, Urban Renewal Authority |
| Other information | |
| Number of rooms | 664 |
| Number of suites | 101 |
| Number of restaurants | 4 |
| Website | |
| Cordis Hong Kong official website | |
Cordis, Hong Kong (Chinese: 香港康得思酒店), formerly the Langham Place Hotel (朗豪酒店), is a five star hotel located at 555 Shanghai Street, Mong Kok, Hong Kong. It is operated by Langham Hotels International.
History
As a three-in-one renewal project: Langham Place, Office Tower and Langham Place Hotel, was a joint venture development by the Great Eagle Group and the Urban Renewal Authority ('URA'). Started in 1988, the project cost HK$10 billion and was completed in 2004.
In 2015 the Langham Place Hotel was rebranded to the Cordis, Hong Kong.
Facilities
The hotel has 664 guest rooms and four restaurants, including the two-Michelin-starred Chinese restaurant, Ming Court, awarded in the 2009 Hong Kong and Macau edition of the Michelin Guide.[1]
The hotel has a collection of more than 1,500 pieces of contemporary Chinese art, which includes pieces by Wang Guangyi, Yue Minjun and Jiang Shuo.[2]
It has also been recognised as one of the "Best Five Star Hotel" by Travel Weekly Asia Magazine in 2007.[3]
In 2010, Ming Court was listed with the 'Best seafood' and their garoupa and rice in lotus leaf dish as the 'Best Rice' on the Hong Kong Best Eats 2010 list complied by CNN Travel.[4]
Viral marketing controversy
In order to promote its hotels, the management hired Prosperity Research to produce a series of virals for an Internet social network campaign entitled 'Big Deal'.[5] The videos were criticised for being poorly executed, and for making humour at the expense of local culture. The hotel management in response terminated its relationship with the company after its 3rd video was published, removed the videos and apologised following negative response on Twitter[6] LHI pulled the campaign due to "the potential to magnify the tone in a direction that was not intended." The group said the campaign was a "valuable lesson in communicating cultural differences in the social marketing environment and understanding the power social media holds."[7]
Gallery
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Hotel 3/F Lobby
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Passerelle to the Langham Place Hotel from the mall
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Statues in the hotel's ground floor entrance. Red Guards- Going Forward! Making Money! by Jiang Shuo (2004)
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The Place Restaurant
References
- ↑ Lim, Le-Min (2 December 2008). "Michelin Hong Kong Gives 3 Stars to 2 Restaurants (Update1)". Bloomberg. Retrieved 6 December 2012.
- ↑ Woollard, Deidre (27 March 2010). "Langham Place Hotel Offers Guided Art Tours". Luxist. Retrieved 22 February 2011.
- ↑ Travel Weekly Asia Magazine
- ↑ "Winners of Hong Kong Best Eats 2010: The best of the best of our selection of Hong Kong's most noteworthy dishes and restaurants". CNN Travel. 18 October 2010. Retrieved 6 December 2012.
- ↑ "A pretty ‘Big Deal’ indeed! Langham vids removed – The Dark Side – the other side of Hong Kong". Thedarkside.hk. Retrieved 22 February 2011.
- ↑ "Langham Place YouTube Apology | Asian Correspondent". Uk.asiancorrespondent.com. 18 June 2009. Retrieved 22 February 2011.
- ↑ Eaton, Matt (28 May 2009). "Langham steps in to calm online storm". Marketing Interactive.
External links
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