List of 2014 Winter Olympics broadcasters

The 2014 Winter Olympics in Sochi will be televised by a number of broadcasters throughout the world. As with previous years, Olympic Broadcasting Services will produce the world feed provided to local broadcasters for use in their coverage. In most regions, broadcast rights to the 2014 and 2016 Olympics were packaged together, but some broadcasters obtained rights to further games as well, while in Australia, the 2014 Games were offered individually after all three major networks were unable to reach a deal for both.

Broadcasters

In the United States, the 2014 Winter Olympics were the first in a US$4.38 billion contract with NBC Sports, extending its broadcast rights to the Olympic Games through 2020 (with broadcast rights to Sochi valued at US$775 million alone). As it did during the 2012 Summer Olympics (which brought strong viewership, and ultimately turned a profit of $88 million, unlike the previous Winter Olympics, which resulted in a loss of US$223 million), NBC offered live and tape-delayed coverage of events on television across its free-to-air network and a number of pay TV channels, and provided streaming of all events online and on mobile platforms to those who subscribe to the channels on participating pay television providers.[1] ESPN and Fox Sports made competing bids for 2014 and 2016 Games only, but were outbid by NBC.[2]

In Europe, sports marketing agency Sportfive replaced the European Broadcasting Union as the sales agency of broadcast rights to the 2014 and 2016 Olympics in 40 European countries.[3] The IOC still separately negotiated broadcast rights in larger European countries such as the United Kingdom, where after uncertainty over whether rights to the Games could be picked up by a pay television broadcaster such as Sky Sports (but shared with a free-to-air broadcaster to comply with the laws forbidding certain major sporting events from being exclusively broadcast on pay channels), the BBC announced prior to the 2012 Summer Olympics that it would maintain exclusive rights to the Games through 2020.[4][5]

In Australia, after several major commercial networks (among the only entities which can hold the rights due to similar anti-siphoning laws) pulled out of bidding on rights to both the 2014 and 2016 Games due to cost concerns (which included Nine Network, who had lost AUD$22 million on its joint coverage of the 2012 Games with Foxtel, and Seven Network, whose bid was rejected for being lower than what Nine/Foxtel paid), the IOC awarded broadcast rights to the 2014 Winter Olympics to Network Ten for AUD$20 million; a fraction of the amount paid by Nine and Foxtel for their own coverage.[6][7][8]

In Canada, where the 2010 and 2012 Games were broadcast by a consortium of Bell Media and Rogers Media properties, the Canadian Broadcasting Corporation announced in August 2012 that it had acquired the Canadian broadcast rights to the 2014 and 2016 Games, returning the Olympics to CBC Television and Ici Radio-Canada Télé for the first time since 2008. While financial details were not announced, the CBC did state that it was a "financially and fiscally responsible bid", which would carry on the organization's 60-year history of Olympic broadcasting.[9] The CBC sub-licensed pay TV rights to TSN and Sportsnet (who served as the primary channels for pay TV coverage during the previous arrangement) in English, along with Réseau des sports and TVA Sports in French.[10][11][12]

IMG acquired the rights for in-flight and in-ship markets.[13]

Territory Rights holder Ref
 Albania TVSH [14]
 Argentina [15][16]
 Armenia Armenia 1 [14]
 Asia Dentsu[lower-roman 1] [17]
 Austria [18]
 Australia Network Ten [19]
 Azerbaijan İTV [20]
 Belarus Belteleradio [21]
 Belgium [14][22]
 Bosnia and Herzegovina [23][24]
 Brazil [25][26][27]
 Bulgaria [28]
 Canada [10][11][12]
 Caribbean SportsMax [29]
 Central Asia Dentsu[lower-roman 3] [30]
 Chile UCV Television [31]
 China CCTV [32]
 Chinese Taipei ELTA [33]
 Colombia Citytv Bogotá[lower-roman 4] [34]
 Croatia HRT [28]
 Cyprus CyBC [14]
 Czech Republic [35]
 Denmark [36]
 East Timor TVTL [14]
 Estonia [37][38]
 Europe Sportfive[lower-roman 3] [39]
 Finland Yle [40]
 France [41][42]
 Georgia GPB [28]
 Germany [41][43]
 Greece NEPIT [14]
 Hong Kong TVB [44]
 Hungary MTVA [45]
 Iceland [28]
 Ireland RTÉ [46]
 Israel Sport 5 [47]
 Italy [39][48][49]
 Japan Japan Consortium [50]
 Kazakhstan Khabar [51]
 Kyrgyzstan KTRK [52]
 Latin America[lower-roman 7] [53][54][55][56]
 Latvia [37][38]
 Lithuania [37][38]
 Luxembourg CLT-UFA [28]
 Macedonia MPT [14]
 Mauritania TVM [14]
 Mexico [57][58]
 Middle East [59][60]
 Moldova TRM [61]
 Mongolia TV5 [62]
 Montenegro RTCG [28]
 Netherlands NOS [63]
 New Zealand Sky Television [64]
 North Africa OSN [60]
 North Korea SBS [65]
 Norway TV2 [66]
 Pacific Islands[lower-roman 8] Sky Television [64]
 Philippines Sports5 [67]
 Poland [68][69]
 Portugal Sport TV [70]
 Romania TVR [71]
 Russia [72]
 Serbia RTS [28]
 Slovakia [73]
 Slovenia RTV Slovenija [74]
 South Africa [75][76]
 South Asia STAR Sports 4[lower-roman 9] [77]
 South Korea [65][78][79]
 South Sudan SSTV [14]
 Spain RTVE [80]
 Sub-Saharan Africa [76][81]
 Suriname STVS [14]
 Sweden MTG [82]
  Switzerland SRG SSR [83]
 Tunisia ERTT [14]
 Turkey TRT [39][84]
 Ukraine [28][85]
 United Kingdom BBC [86]
 United States NBC [87]
 Uzbekistan MTRK [88]
Notes
  1. ↑ Rights in Afghanistan, Brunei, Cambodia, Chinese Taipei, East Timor, Indonesia, Iran, Laos, Malaysia, Mongolia, Myanmar, Papua New Guinea, Singapore, Thailand and Vietnam; to be resold to local broadcasters.
  2. ↑ ATV will only broadcast the opening and closing ceremonies.
  3. 1 2 Rights in each country to be resold to local broadcasters.
  4. ↑ Only highlights programme and a few events on tape-delay.
  5. ↑ Sport1 will broadcast the hockey tournaments through a sub-licensing deal with both ARD and ZDF.
  6. ↑ Only highlights programme.
  7. ↑ Rights in Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela, except Brazil.
  8. ↑ Rights in Cook Islands, Fiji, Kiribati, Marshall Islands, Federated States of Micronesia, Nauru, Niue, Palau, Samoa, Solomon Islands, Tonga, Tuvalu and Vanuatu.
  9. ↑ Rights in Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka.

References

  1. ↑ "Lazarus: We Believe Sochi Olympics Will Be Profitable". Broadcasting & Cable. Retrieved 13 August 2013.
  2. ↑ "For Fox and ESPN, fun but no Games". Sports Business Journal. Retrieved 2 September 2015.
  3. ↑ "IOC awards European broadcast rights to SPORTFIVE". ESPN. 18 February 2009. Retrieved 13 August 2013.
  4. ↑ Gibson, Owen (26 June 2012). "BBC's Olympic rights under threat from new TV deal". The Guardian. Retrieved 13 August 2013.
  5. ↑ "BBC strikes gold as network secures exclusive Olympics rights until 2020". Daily Mail. 18 July 2012. Retrieved 13 August 2013.
  6. ↑ "Olympic fury over rules for TV sport". The Australian. 7 April 2012. Retrieved 13 August 2013.
  7. ↑ "Seven withdraws from bidding for Olympics as price tag proves too great for TV networks". Fox Sports. 8 April 2013. Retrieved 13 August 2013.
  8. ↑ MacKay, Duncan (12 May 2013). "Ten Network signs $20 million deal to broadcast Sochi 2014 in Australia, claim reports". Inside the Games. Retrieved 13 August 2013.
  9. ↑ "CBC wins rights to 2014, 2016 Olympic Games". CBC Sports. Retrieved 1 August 2012.
  10. 1 2 "Sportsnet to air 200 hours of Sochi Games". Sportsnet. Retrieved 8 February 2013.
  11. 1 2 "CBC/Radio Canada welcomes partners in 2014 Sochi Olympics coverage". CBC. Retrieved 8 February 2013.
  12. 1 2 "CBC/Radio-Canada seals agreement with TVA Sports for the Sochi 2014 Olympic Winter Games". Canada Newswire. 2 May 2013. Retrieved 3 May 2013.
  13. ↑ McPherson, Ian (29 January 2014). "IMG acquires late package of Sochi rights". SportsPro. Retrieved 29 January 2014.
  14. 1 2 3 4 5 6 7 8 9 10 11 "Sochi 2014 Broadcasters". International Olympic Committee. Olympic.org. Retrieved 1 February 2014.
  15. ↑ "Juegos Olímpicos de Invierno". TV Pública. TV Pública. Retrieved 3 February 2014.
  16. ↑ "TyC Sports transmite los Juegos de Invierno Sochi 2014". Cronista.com. 7 February 2014. Retrieved 9 February 2014.
  17. ↑ "IOC awards broadcast rights in 17 Asian countries for Sochi 2014 and Rio 2016". Olympic.org. 12 August 2013. Retrieved 13 August 2013.
  18. ↑ "Austria's ORF, ATV get 2014, '16 Olympic TV rights". Taiwan News. 16 August 2011. Retrieved 18 August 2011.
  19. ↑ Long, Michael (13 May 2013). "Report: Ten Network snaps up cut-price Sochi rights". SportsPro. Retrieved 13 May 2013.
  20. ↑ Love, Tom (19 January 2012). "Sportfive agrees Olympic deals in Azerbaijan". SportsPro. Retrieved 19 January 2012.
  21. ↑ "Broadcast of Olympic Games 2014 to become a major TV event in February". Belteleradiocompany. 20 January 2014. Retrieved 22 January 2014.
  22. ↑ Long, Michael (15 May 2012). "Sportfive awards 2014 and 2016 Olympic rights to VRT". SportsPro. Retrieved 16 May 2012.
  23. ↑ [tt_news=18298&cHash=d3927c096ce92ee9a8ff33af18052cb0 "BH Radio 1: "Slavimo olimpizam""]. BHRT. BHRT. Retrieved 1 February 2014.
  24. ↑ "Укупно 56 преноса на програму Телевизије Републике Српске". PTPC. Retrieved 1 February 2014.
  25. ↑ "IOC reaches agreement for 2014 & 2016 broadcast rights in Brazil". Olympic.org. 7 August 2009. Retrieved 2 May 2011.
  26. ↑ "Globosat adquire direitos de transmissão dos Jogos Olímpicos de 2016". Portal Imprensa. 1 September 2009. Retrieved 9 January 2014.
  27. ↑ "Grupo Bandeirantes transmite Jogos de Sochi". Band.com.br. 5 February 2014. Retrieved 5 February 2014.
  28. 1 2 3 4 5 6 7 8 "TV Guide". Sochi2014.ru. Retrieved 11 January 2014.
  29. ↑ "IOC awards Sochi 2014 broadcast rights in Caribbean". Olympic.org. 22 January 2014. Retrieved 23 January 2014.
  30. ↑ "IOC awards 2014-16 broadcast rights in Central Asia". Olympic.org. 4 July 2013. Retrieved 4 July 2013.
  31. ↑ "UCV-TV será el canal del deporte durante febrero: ATP y JJOO". UCV Radio. 6 February 2014. Retrieved 7 February 2014.
  32. ↑ "IOC awards 2014 and 2016 Olympic Games broadcast rights in China". Olympic.org (International Olympic Committee). 28 July 2012. Retrieved 29 July 2012.
  33. ↑ "2014索契冬季奧運". ELTA. ELTA TV. Retrieved 1 February 2014.
  34. ↑ "Temperaturas bajo cero elevarán la adrenalina". Colprensa/La Patria. 6 February 2014. Retrieved 19 February 2014.
  35. ↑ Love, Tom (11 October 2012). "Olympic media rights sold in the Czech Republic". SportsPro. Retrieved 11 October 2012.
  36. ↑ Love, Tom (4 October 2012). "Sportfive awards Danish Olympic rights". SportsPro. Retrieved 4 October 2012.
  37. 1 2 3 Emmett, James (10 July 2012). "Bevy of Baltic deals for Sportfive’s Olympic group". SportsPro. Retrieved 11 July 2012.
  38. 1 2 3 Whittock, Jesse (10 July 2012). "MTG wins more Olympic rights". C21Media. Retrieved 10 July 2012.
  39. 1 2 3 "IOC agrees European broadcast rights contract for 2014 and 2016 Olympic Games". Olympic.org (International Olympic Committee). 18 February 2009. Retrieved 2 May 2011.
  40. ↑ Long, Michael (21 November 2011). "YLE acquires 2014 and 2016 Olympic rights in Finland". SportsPro. Retrieved 22 November 2011.
  41. 1 2 "IOC awards TV rights in Germany, Korea, France". Forbes.com. 5 July 2011. Retrieved 5 July 2011.
  42. ↑ Emmett, James (13 December 2013). "French Olympic team seals RMC deal". SportsPro. Retrieved 13 December 2013.
  43. ↑ "Sport1 agrees Olympic ice hockey rights deal". SportBusiness. 19 December 2013. Retrieved 20 December 2013.
  44. ↑ "TVB to present the Sochi 2014 Olympic Winter Games". Television Broadcasts Limited. 29 January 2014. Retrieved 29 January 2014.
  45. ↑ "200 milliós megállapodást között a MOB az MTVA-val". HVG. 20 November 2013. Retrieved 11 November 2013. |first1= missing |last1= in Authors list (help)
  46. ↑ Cushnan, David (16 August 2013). "RTÉ nabs Irish rights to next two Olympic Games". SportsPro. Retrieved 19 August 2013.
  47. ↑ Cushnan, David (23 August 2012). "Sportfive sells Olympic rights in Israel". SportsPro. Retrieved 24 August 2012.
  48. ↑ Rossi, Simone (11 July 2013). "La Rai acquista le Olimpiadi 2016 da Sky. Oggi in cda la ratifica dell'accordo". Digital-Sat. Retrieved 11 July 2013.
  49. ↑ Emmett, James (15 July 2013). "Rai finally reaches Olympic deal with Sky Italia". SportsPro. Retrieved 15 July 2013.
  50. ↑ "IOC awards broadcast rights in Japan for 2014 and 2016 Olympic Games". Olympic.org (International Olympic Committee). 3 February 2012. Retrieved 3 February 2012.
  51. ↑ "Олимпийские игры в Сочи в Казахстане покажет телеканал "Хабар"". Vesti.kz. 3 January 2014. Retrieved 3 January 2014.
  52. ↑ "Кыргызстанцы будут смотреть Олимпиаду в Сочи по Общественному первому каналу". KTRK (ktrk.kg). 7 February 2014. Retrieved 7 February 2014.
  53. ↑ "IOC awards 2014-2016 broadcast rights in Latin America". Olympic.org. 22 March 2013. Retrieved 22 March 2013.
  54. ↑ Long, Michael (7 February 2014). "América Móvil sells more Olympic rights". SportsPro. Retrieved 8 February 2014.
  55. ↑ Cushnan, David (31 January 2014). "ESPN bags last-gasp deal to broadcast Sochi 2014". SportsPro. Retrieved 31 January 2014.
  56. ↑ Long, Michael (30 January 2014). "Fox Sports snaps up Latin American Olympic rights". SportsPro. Retrieved 30 January 2014.
  57. ↑ Laya, Patricia (27 November 2013). "America Movil Sidesteps Televisa, Azteca to Air Olympics". Bloomberg. Retrieved 27 November 2013.
  58. ↑ Long, Michael (5 November 2013). "Report: América Móvil shuns rivals in Sochi rights deal". SportsPro. Retrieved 5 November 2013.
  59. ↑ "IOC reaches 2014-2016 broadcast rights agreement with ASBU (IOC)". Sochi.ru. 18 June 2009. Retrieved 15 March 2013.
  60. 1 2 Millerchip, Oliver (6 February 2014). "OSN acquires last-minute Sochi rights". SportsPro. Retrieved 7 February 2014.
  61. ↑ "TRM launches public consultation on 2014 Terms of Reference". Teleradio Moldova. 10 October 2013. Retrieved 1 February 2014.
  62. ↑ "Өвлийн 22 дахь удаагийн Олимпийн наадам". TV5. tv5.mn. Retrieved 8 February 2014.
  63. ↑ Love, Tom (3 May 2012). "NOS acquires Dutch rights to 2014 and 2016 OlympicGames". SportsPro. Retrieved 3 May 2012.
  64. 1 2 "IOC awards 2014-2016 broadcast rights in New Zealand and Pacific Island Territories". Olympic.org. 15 October 2013. Retrieved 16 October 2013.
  65. 1 2 "SBS wins Olympic TV broadcast rights 2010–2016 for both Koreas". Monsters & Critics. 2 August 2006. Retrieved 2 May 2011.
  66. ↑ "TV2 awarded first Sportfive Olympic rights deal". Sportbusiness.com. 16 June 2011. Retrieved 16 June 2011.
  67. ↑ "Sports5 the official Philippine broadcaster of Olympic Games". InterAksyon.com. 16 January 2014. Retrieved 20 January 2014.
  68. ↑ "Igrzyska olimpijskie 2014 i 2016 na żywo tylko w TVP" (in Polish). 14 May 2013. Retrieved 14 May 2013.
  69. ↑ "NC+ pokaże 40 godzin transmisji z Igrzysk Olimpijskich w Soczi". NewsyTelewizja (in Polish). 19 December 2013.
  70. ↑ Cushnan, David (30 October 2013). "Report: Sport TV takes Portuguese Olympic rights". SportsPro. Retrieved 31 October 2013.
  71. ↑ "TVR va achiziţiona pentru 2 milioane euro drepturile TV pentru Jocurile Olimpice de la Soci şi de la Rio de Janeiro". Mediafax. 17 April 2013. Retrieved 8 July 2013.
  72. ↑ Love, Tom (3 September 2012). "Sportfive concludes Olympic agreement in Russia". SportsPro. Retrieved 4 September 2012.
  73. ↑ Love, Tom (10 October 2012). "Sportfive sells Slovakian Olympic rights". SportsPro. Retrieved 11 October 2012.
  74. ↑ Emmett, James (13 July 2012). "Sportfive seals Slovenian Olympic deal". SportsPro. Retrieved 13 July 2012.
  75. ↑ "IOC awards 2014-2016 broadcast rights in South Africa". Olympic.org. 7 February 2014. Retrieved 7 February 2014.
  76. 1 2 "IOC awards 2014-2016 broadcast rights in South Africa and Sub-Saharan Africa". Olympic.org. 16 January 2014. Retrieved 20 January 2014.
  77. ↑ "IOC awards broadcast rights for seven countries in South Asia". Olympic.org. 31 July 2013. Retrieved 1 August 2013.
  78. ↑ "KBS Sochi 2014". KBS. KBS.ko.kr. Retrieved 1 February 2014.
  79. ↑ "MBC Sochi 2014". MBC. MBC. Retrieved 1 February 2014.
  80. ↑ "IOC awards 2014 & 2016 broadcast rights in Spain". Olympic.org (International Olympic Committee). 4 September 2009. Retrieved 2 May 2011.
  81. ↑ "IOC awards 2014-2016 broadcast rights In Sub-Saharan Africa". Olympic.org. 15 January 2014. Retrieved 20 January 2014.
  82. ↑ "MTG acquires exclusive Swedish broadcasting rights to Olympic Games". MTG Press Release. 17 June 2009. Retrieved 14 February 2014.
  83. ↑ Connolly, Eoin (2 November 2011). "SRG SSR get Swiss rights to Sochi and Rio Games". SportsPro. Retrieved 3 November 2011.
  84. ↑ "Turkish TV to air Sochi figure skating, no skimpy outfit ban". Toronto Sun. 23 January 2014. Retrieved 1 February 2014.
  85. ↑ Олимпиаду в Украине покажут за 21 миллион гривен. Вести (in Russian). 5 September 2013. Retrieved 24 October 2013.
  86. ↑ "IOC awards broadcast rights in United Kingdom for 2014, 2016, 2018 and 2020 Olympic Games to the BBC". Olympic.org (International Olympic Committee). 18 July 2012. Retrieved 18 July 2012.
  87. ↑ "IOC awards US broadcast rights for 2014, 2016, 2018 and 2020 Olympic Games to NBCUniversal". Olympic.org (International Olympic Committee). 7 June 2011. Retrieved 8 June 2011.
  88. ↑ ""Sochi-2014". Qishqi olimpiada o‘yinlarida". National Television and Radio Company of Uzbekistan (mtrk.uz). 7 February 2014. Retrieved 7 February 2014.
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