List of toothpaste brands

Toothpaste from a tube being applied to a toothbrush

Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients such as fluoride or xylitol to help prevent tooth and gum disease (gingivitis).[1] This list includes both historic and contemporary notable toothpastes.

Toothpastes

This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by expanding it with reliably sourced entries.
A 1949 Chlorodont advertisement, published in Germany's Voice (a New York publication)
A tube of Euthymol toothpaste
Rembrandt Intense Stain toothpaste

See also

References

  1. American Dental Association Description of Toothpaste"Toothpaste". April 15, 2010.
  2. Associated Press (August 20, 2012). "Church & Dwight to buy Avid Health for $650M". Bloomberg Businessweek. Retrieved September 5, 2012.
  3. "Aquafresh: How a leading global brand has earned its stripes" (PDF). Business 2000. The Irish Times. Retrieved May 26, 2011.
  4. All India Management Association (1989). Indian management 28: 23. Missing or empty |title= (help)
  5. "Balsara to revamp toothpaste portfolio". The Hindu Business Line. August 6, 2002. Retrieved March 13, 2012.
  6. "From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps". The Economic Times. November 28, 2011. Retrieved March 13, 2012.
  7. 1 2 "Toothpaste – On the tip of everyone’s tongue". Goethe Institute. Retrieved September 5, 2012.
  8. Chandrasekar. Marketing Management: Text & Cases. Tata McGraw-Hill Education. p. 524. ISBN 0071067736.
  9. "Colgate and Unilever battle in India with the same smile". The Financial Express. April 21, 1999. Retrieved March 13, 2012.
  10. "A unique oral care brand for up-close situations". Unileverme.com. Retrieved March 13, 2012.
  11. Colgate-Palmolive Company History | Creating Bright Smiles for 200 Years | Colgate.com
  12. Fish, Isaac Stone (November 30, 2010). "Back to the Days of Blackface". Newsweek. Retrieved September 5, 2012.
  13. "Doramad Radioactive Toothpaste". Retrieved October 1, 2011. Doramad radioactive toothpaste was produced during World War II by Auergesellschaft of Berlin.
  14. "Gaba International". Gaba International. Retrieved September 5, 2012.
  15. Advertising & Marketing, New York Times, November 21, 1952, Page 36.
  16. "It's the new ipana". Maxill Inc. Retrieved December 22, 2013.
  17. "Zubne paste – kozmetika i higijena". Poslovni dnevnik (in Croatian). January 20, 2011. Retrieved September 4, 2011.
  18. Kiaer, Christina; Naiman, Eric (2006). Everyday life in early Soviet Russia: taking the Revolution inside. Indiana University Press. p. 148. ISBN 978-0-253-21792-9. Retrieved September 4, 2011.
  19. Tien, Ellen (March 3, 2002). "La Dolce Vita In Every Smile". Pulse: P.S. The New York Times. Retrieved July 13, 2012.
  20. "The end of a golden age". Marketing Week. January 6, 2005. Retrieved September 5, 2012.
  21. 1 2 3 "How Balsara Lost Its Bite". Business Standard. August 6, 2002. Retrieved March 13, 2012.
  22. Deborah J. Macinnis, Pinaki Dasgupta, Wayne D. Hoyer (2008). Consumer Behaviour. Dreamtech Press. p. 105. ISBN 8177227548.
  23. "The natural barrier". The Indian Express. February 3, 2008. Retrieved March 13, 2012.
  24. Susan Budavari, Maryadele J. O'Neil, Ann Smith, Patricia E. Heckelman, Joanne F. Kinneary. 1996. The Merck Index, twelfth edition. Merk & Co., Inc.: White house Station, NJ. Page 1478
  25. Majumdar, Ramanuj (2004). Product Management in India. PHI Learning Pvt. Ltd. p. 76. ISBN 812031252X.
  26. Lesch, William C.; David Rupert (1994). New Product Screening. Haworth Press. p. 79. ISBN 978-1-56024-404-2. Retrieved September 29, 2008.
  27. http://www.unilever.com/brands-in-action/detail/Signal/292111/ Unilever Signal Brand website
  28. Roswell Van Buskirk obituary, American Druggist and Pharmaceutical Record (1902).
  29. "Questions & Answers: Sozodont,". American Druggist. July 1889. Retrieved July 17, 2007.
  30. "Colgate expands reach of quirky toothpaste". USATODAY.com (Gannett Co. Inc.). The Associated Press. March 22, 2006. Retrieved July 28, 2011.
  31. Marconi, Joe (1999). The Brand Marketing Book. McGraw-Hill Professional. pp. 108–9. ISBN 0-8442-2257-7.

External links

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