MullenLowe Lintas Group
 | |
| Industry | Marketing communications |
|---|---|
| Headquarters | Mumbai, India |
Number of locations | Mumbai, Gurgaon/New Delhi, Bengaluru, Kolkata, Chennai, Pune, Hyderabad and Ahmedabad |
Area served | South Asia, Asia, Asia-Pacific, Global |
Key people |
R. Balakrishnan (Balki), Chairman & Chief Creative Officer Joseph George, Chief Executive Officer |
| Services |
Advertising and Marketing Communications, Digital Solutions, Identity and Graphic Design, Public Relations, Rural and Below the line Communications, Healthcare communications |
Number of employees | 850+ |
| Parent | Interpublic Group of Companies |
| Divisions | Lowe Lintas, Mullen Lintas, dCell, GolinOpinion, LinTeractive, LinEngage, LinHealth, LinConsult, LinProductions |
| Website | MullenLowe Lintas Group |
MullenLowe Lintas Group is an Indian marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the MullenLowe Group. On May 8, 2015 the global Lowe Worldwide network aligned with the US agency Mullen to form the MullenLowe Group, part of the Interpublic Group of Companies (NYSE: IPG). Headquartered out of London, Lowe Worldwide has over 100 offices in 82 countries. MullenLowe Lintas Group offers advertising, digital, public relations, strategic design, rural marketing, healthcare communications and film production. MullenLowe Lintas Group employs over 850 people across seven divisions and eight cities all over India.
History
MullenLowe Lintas Group began operating individually in 1969 as Lintas, the Indian division of Lintas (acronym for Lever International Advertising Services), which itself was established in 1899, later a part of Unilever. In 2000, the company changed its name to Lowe Lintas following the global merger of the IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. MullenLowe Lintas Group was then helmed by Prem Mehta, with Executive Creative Directors R. Balakrishnan (Balki) and K. M. Sridhar leading the creative function. At the time, with billings of over $11 billion, MullenLowe Lintas Group was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while MullenLowe Lintas Group was the second-largest advertising agency in India,[1][2] with a turnover of Rs. 750 crores.[3] In 2007, Lintas India sold the 51% stake it owned in MullenLowe Lintas Group to its international partner, the Interpublic Group (IPG). Since then, the agency has been a part of MullenLowe Group, which in turn is held by the Interpublic Group.[4] MullenLowe Lintas Group has produced India's first television commercial, and also introduced the discipline of Channel Planning to India. It has introduced Shyam Benegal, Gerson da Cunha, Rama Bijapurkar, Gautam Rajadhyaksha and Alyque Padamsee.
Key people
- R. Balakrishnan R. Balki, Chairman & Chief Creative Officer
- Joseph George, Chief Executive Officer
- Vivek Kamath, Chief Financial Officer
- Arun Iyer, Chief Creative Officer, Lowe Lintas
- Amer Jaleel, Chairman and Chief Creative Officer, Mullen Lintas
- Vikas Mehta, Chief Marketing Officer
Campaigns
- ICICI Life Insurance- "Par bande ache hai"
- Tata Tea - Jaago Re
- Idea - "You're my Pumpkin Pumpkin, Honey Bunny!"; What an Idea!
- Bajaj Auto - Hamaara Bajaj
- Surf Excel - Daag Achhe Hain
- ICICI Prudential - Jeetey Raho
- Lifebuoy - Koi Darr Nahin
- Axis Bank - Badhti ka naam zindagi
- Tanishq - Remarriage
- Tata Tea - Power of 49
References
- ↑ Elliott, Stuart (November 1, 1999). "THE MEDIA BUSINESS: ADVERTISING; This time it's Interpublic doing an internal merger to add another giant to Madison Avenue". New York Times.
- ↑ "Lowe Lintas restructures". Indian Express. July 19, 2000.
- ↑ "Lintas India merges with Lowe". Business Line. July 19, 2000.
- ↑ "Lintas India to offload 51% to Interpublic". The Economic Times. 9 May 2007.