Strategic design

Strategic design is the application of future-oriented design principles in order to increase an organization’s innovative and competitive qualities. "Traditional definitions of design often focus on creating discrete solutions—be it a product, a building, or a service. Strategic design is about applying some of the principles of traditional design to "big picture" systemic challenges like health care, education, and climate change. It redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions." ^[1]

Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. As such it is regarded as an effective way to bridge innovation, research, management and design.

The discipline is mostly practiced by design agencies or by internal development departments. Businesses are the main consumers of strategic design, but the public, political and not-for-profit sectors are also making increasing use of the discipline.

Its applications are varied, yet often aim to strengthen one of the following: product branding, product development, corporate identity, corporate branding and service delivery.

Strategic design has become increasingly crucial in recent years, as businesses and organisations compete for a share of today’s global and fast-paced marketplace.

“To survive in today’s rapidly changing world, products and services must not only anticipate change, but drive it. Businesses that don’t will lose market share to those that do. There have been many examples of strategic design breakthroughs over the years and in an increasingly competitive global market with rapid product cycles, strategic design is becoming more important.”^[2]

References

↑ "What is Strategic Design?". Helsinki Design Lab, Sitra.
↑ Strategic Design

External links

Design

Outline
Portal
Designer

Disciplines

Communication design	Advertising Book design Corporate design Exhibit design Film title design Graphic design Environmental Postage stamp design Print design Sustainable Illustration Information design Instructional design News design Photography Retail design Signage / Traffic sign design Typography / Type design Video design Visual merchandising

Environmental design	Architecture Architectural lighting design Building design Passive solar Ecological design Environmental impact design Garden design Computer-aided Healthy community design Interior architecture Interior design EID Keyline design Landscape architecture Sustainable Landscape design Spatial design Transition design Urban design

Industrial design	Automotive design CMF design Corrugated box design Electric guitar design Furniture design Sustainable Hardware interface design Motorcycle design Packaging and labeling Photographic lens design Product design Production design Sensory design Service design

Interaction design	Experience design EED Hardware interface design Icon design Immersive design Information design Level design Motion graphic design Sonic interaction design User experience design User interface design Video game design Web design

Other applied arts	Public art design Ceramic / glass design Fashion design Costume design Jewelry design Floral design Game design Game art design Scenic design Sound design Stage/set lighting design Textile design

Other design & engineering	Algorithm design Boiler design Conceptual design Database design Drug design Electrical system design Experimental design Filter design Job design Integrated circuit design Circuit design Physical design Power network design Nuclear weapon design Nucleic acid design Organization design Process design Processor design Protein design Research design Social design Software design Spacecraft design Strategic design Systems design

Approaches

Tools
Intellectual property
Organizations
Awards

Tools	AAD Architectural model Blueprint Comprehensive layout CAD CAID Virtual home design software CAutoD Design quality indicator Electronic design automation Flowchart Mockup Product design specification Prototype Sketch Storyboard Technical drawing Web design program Website wireframe

Intellectual property	Community design Design around Design patent Geschmacksmuster Industrial design rights European Union

Organizations	AIGA Chartered Society of Designers Design and Industries Association Design Council International Forum Design The Design Society Design Research Society

Awards	European Design Award German Design Award Good Design Award (Chicago) Good Design Award (Japan) Graphex IF product design award James Dyson Award Prince Philip Designers Prize

Strategic design

See also

References

External links