Corporate design

Corporate design of the City council of Kehrsatz

A corporate design (CD) is the official graphical design of the logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, etc. The house style is created in such a way that all the elements are arranged in a distinctive design and pattern.

This includes dictating what ink pantones should be used in the coloring, and what typefaces.

Governments may have corporate designs as well. On June 2, 1999, the German federal cabinet introduced a corporate design for the flag of Germany.^[1]

The term 'corporate design' is not the name of a specific design profession.

Corporations do have special design needs based on their behaviors. They communicate their mission, objectives, needs, and product information -- with users, clients, or members; with suppliers, distributors, service providers; with the surrounding community and the media; with financial institutions and other corporations, and with the state. They create, acquire, modify, organize and distribute large amounts of information and raw data, as well as goods and services. (Sometimes the goods or services are themselves information. For example, The Yellow Pages, or The New York Times.)

A designer whose client is a corporation will include the logo and other elements of the corporate brand as a way to standardize and unify all communication between company and audience, whether in print or online. Scenarios that includes human-computer interactions take place through software and hardware user interfaces that are also branded and designed with the corporate culture in mind. (Examples of user scenarios: update the Web site, transfer funds, document procedures, control security, operate machinery, plan projects, conduct virtual meetings, check inventory, fill an order, or ship a product.)

These interactions are increasingly taking place through Web sites, through mobile devices and at dedicated terminals, and may include sound, video, animation and user feedback mechanisms. A savvy designer will create designs that can be adapted to all of these applications.

External links

References

↑ Federal Government of Germany (17 December 2007). "Primärfarben". Corporate Design Documentation (in German). Retrieved 2008-02-26.

External links

Corporate Identity Documentations - Collection of material about the corporate design of several hundred companies, organisations, etc.

Aspects of corporations

Abuse Appointeeship Citizenship Communication Crime Design Despotism Entertainment Ethics Identity Interlocks Liability Machiavellianism Narcissism Nationalism Opportunity Pathos Promoter Propaganda Psychopathy Raid Recovery Resolution Scandals Security Services Social entrepreneurship Social media Social responsibility Sourcing Statism Sustainability Synergy Tax Taxonomy Title Trainer Transparency Travel Trust Veil Video

See also templates Aspects of jobs Aspects of occupations Aspects of organizations Aspects of workplaces Corporate titles

Design

Outline
Portal
Designer

Disciplines

Communication design	Advertising Book design Corporate design Exhibit design Film title design Graphic design Environmental Postage stamp design Print design Sustainable Illustration Information design Instructional design News design Photography Retail design Signage / Traffic sign design Typography / Type design Video design Visual merchandising

Environmental design	Architecture Architectural lighting design Building design Passive solar Ecological design Environmental impact design Garden design Computer-aided Healthy community design Interior architecture Interior design EID Keyline design Landscape architecture Sustainable Landscape design Spatial design Transition design Urban design

Industrial design	Automotive design CMF design Corrugated box design Electric guitar design Furniture design Sustainable Hardware interface design Motorcycle design Packaging and labeling Photographic lens design Product design Production design Sensory design Service design

Interaction design	Experience design EED Hardware interface design Icon design Immersive design Information design Level design Motion graphic design Sonic interaction design User experience design User interface design Video game design Web design

Other applied arts	Public art design Ceramic / glass design Fashion design Costume design Jewelry design Floral design Game design Game art design Scenic design Sound design Stage/set lighting design Textile design

Other design & engineering	Algorithm design Boiler design Conceptual design Database design Drug design Electrical system design Experimental design Filter design Job design Integrated circuit design Circuit design Physical design Power network design Nuclear weapon design Nucleic acid design Organization design Process design Processor design Protein design Research design Social design Software design Spacecraft design Strategic design Systems design

Approaches

Tools
Intellectual property
Organizations
Awards

Tools	AAD Architectural model Blueprint Comprehensive layout CAD CAID Virtual home design software CAutoD Design quality indicator Electronic design automation Flowchart Mockup Product design specification Prototype Sketch Storyboard Technical drawing Web design program Website wireframe

Intellectual property	Community design Design around Design patent Geschmacksmuster Industrial design rights European Union

Organizations	AIGA Chartered Society of Designers Design and Industries Association Design Council International Forum Design The Design Society Design Research Society

Awards	European Design Award German Design Award Good Design Award (Chicago) Good Design Award (Japan) Graphex IF product design award James Dyson Award Prince Philip Designers Prize

Corporate design

See also

External links

References

External links