Mad Decent

Mad Decent
Founded 2005
Founder Diplo
Distributor(s) Various
Genre EDM
Country of origin United States
Location Philadelphia, PA
Los Angeles, CA
Official website www.maddecent.com

Mad Decent is a Philadelphia via Los Angeles-based record label spearheaded by Diplo. The label has helped introduce Brazilian baile funk and Angolan kuduro to clubs around the world.[1] Recently, it has popularized moombahton, a genre of electronic dance music created by DJ Dave Nada.[2] The label is also known for its series of concerts in major cities known as the Mad Decent Block Party.[3]

History

Mad Decent was founded in 2005 by Diplo.[4] In 2010, the label moved from Philadelphia to Los Angeles.[5] In 2011, it announced the launch of the imprint label Jeffrees as "an outlet to curate and promote new music that errs on the side of experimental, in keeping with the label’s original mission."[6]

The label gained more attention in 2012 and 2013, with the worldwide success of Baauer's single "Harlem Shake", which went viral on YouTube.[7]

Since 2008, the label has created a multiple city Mad Decent Block Party tour throughout the United States.[8] This travelling festival began at a much smaller scale with simply a rented tent, dunk tank and bbq on a Philadelphia street (Block of 12th St. and Spring Garden St.). The event is in line with the overall concept of the label showcasing global pop and dance music.[9] The featured artists at the events has expanded from featuring Mad Decent's roster to high profile artists such as Matt and Kim and Outkast.[10]

For Christmas 2013, the label re-released various singles from the label mixed with Christmas songs. These were compiled in an eight-track EP titled A Very Decent Christmas.[11]

Artists

Refer from the official website[12]

References

  1. ↑ Poitras, Andrews (July 15, 2013). "Celebrating six raucous years of Mad Decent Block Party". Death and Taxes. SpinMedia. Retrieved February 19, 2015.
  2. ↑ Fischer, Jonathan L. (December 24, 2010). "Our Year in Moombahton". Washington City Paper. Retrieved February 19, 2015.
  3. ↑ Townes, Cory (July 29, 2013). "Family Matters: The 2013 Mad Decent Block Party Tour Stop In Philadelphia Recap". Vibe. Retrieved February 19, 2015.
  4. ↑ Iandoli, Kathy (May 2, 2012). "The Mad Ascent of Mad Decent: A Look Inside a Global Powerhouse". MTV Iggy. Retrieved February 19, 2015.
  5. ↑ Svetkey, Benjamin (November 17, 2014). "Why The World Is Moving To Diplo's Beat". Fast Company. Retrieved February 19, 2015.
  6. ↑ Aguiar, Steven (March 1, 2012). "What’s Behind Mad Decent’s Jeffrees Micro-Imprint?". MTV Hive. Retrieved February 19, 2015.
  7. ↑ Knopper, Steve (February 2, 2013). "How Baauer Took 'Harlem Shake' to Number One". Rolling Stone. Retrieved February 19, 2015.
  8. ↑ Leatherman, Benjamin (September 10, 2014). "EDM's Reigning Clown Prince Dillon Francis Hits Phoenix with the Mad Decent Block Party". Phoenix New Times. Retrieved February 19, 2015.
  9. ↑ Patel, Puja (August 4, 2013). "For Mad Decent, fans sweat and stay in step". The Washington Post. Retrieved February 19, 2015.
  10. ↑ Ugwu, Reggie (April 7, 2014). "Outkast, Fatboy Slim, Sleigh Bells & More To Perform at 2014 Mad Decent Block Party: Exclusive". Billboard. Retrieved February 19, 2015.
  11. ↑ Battan, Carrie (December 5, 2013). "Stream Diplo's Mad Decent Christmas Compilation". Pitchfork Media. Retrieved February 19, 2015.
  12. ↑ "Artists". Mad Decent. Retrieved January 6, 2016.

External links

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