Magnolia Inc.

This article is about the dairy company. For its ice cream and dairy brand, see Magnolia (brand).
Magnolia Inc.
Subsidiary
Predecessor San Miguel Corporation - Magnolia Division
Founded 1981 (as Philippine Dairy Products Corporation)
Headquarters San Miguel Properties Centre, St. Francis Street, Mandaluyong, Philippines
Area served
 Philippines
Key people
 Ramon S. Ang (Chairman)
Francisco S. Alejo III (President)
Products Butter, margarine, processed cheese, all-purpose cream, ice cream, frozen desserts, UHT milk
Owner San Miguel Pure Foods Company Inc.
Parent San Miguel Corporation
Subsidiaries Sugarland Corporation
Golden Food and Dairy Creamery Corporation
Slogan Celebrate goodness everyday
(since 2015)
Website www.magnolia.com.ph

Magnolia Inc. is one of the largest dairy companies in the Philippines. It is a subsidiary of San Miguel Pure Foods Company Inc. The company comprises over 90% of the non-refrigerated margarine market and over 80% of refrigerated margarine market in the Philippines.

History

Magnolia Inc. was established in 1981 under the name Philippine Dairy Products Corporation (PDPC), a joint-venture between San Miguel Corporation (SMC) and New Zealand Dairy Board (NZDB). The company was a business unit of SMC's Magnolia Division and engaged in the manufacture of butter, margarine and processed cheese. Its production facility was originally located in the Magnolia Dairy Products plant in Aurora Boulevard, Quezon City.

In 1994, PDPC acquired the margarine brands, Star and Dari Creme, from Procter & Gamble Philippines Inc. In 2000, the company transferred its production from the Aurora Boulevard facility to a new facility in General Trias, Cavite.

In July 2002, SMC gained full ownership of the company after NZDB divested its stake.[1] With this, the company name was changed to Magnolia, Inc. and became a subsidiary of San Miguel Pure Foods Company, Inc., the new corporate parent for the entire food portfolio of SMC.

Magnolia Inc. has since diversified from the manufacture of butter, margarine and processed cheese, to include jelly snacks, cooking oil, salad aids and the revived Magnolia ice cream and milk products.

Brands

Products

Butter:

  • Magnolia Gold Butter
  • Magnolia Gold Lite Reduced Fat Butter
  • Magnolia Butter-licious Dairy Blend

Refrigerated Margarine:

  • Baker’s Best
  • Buttercup
  • Dari Creme
  • Dari Creme Lite

Non-refrigerated Margarine:

  • Delicious
  • Magnolia Lite
  • Star

Cheese:

  • Daily Quezo
  • Magnolia Cheddar
  • Magnolia Cheezee
  • Magnolia Cheezee Spread
  • Magnolia Cream Cheese
  • Magnolia Cream Cheese Spread
  • Magnolia Gold Edam
  • Magnolia Queso de Bola
  • Magnolia Quickmelt

Cream:

  • Magnolia All-Purpose Cream

Ice Cream:

  • Magnolia Classic
  • Magnolia Classic Medley
  • Magnolia Gold Label
  • Magnolia Double Gold
  • Magnolia Sorbetes
  • Magnolia No Sugar Added
  • Magnolia Chocolait Ice Cream
  • Magnolia Limited Edition Super Premium President’s Tub
  • Magnolia Best of the Philippines
  • Magnolia Yogurt Ice Cream

Frozen Novelties:

  • Magnolia Popsies
  • Magnolia Spinner
  • Magnolia Pinipig Crunch
  • Magnolia Sweetie Bites
  • Magnolia Cookie Monster
  • Magnolia Fun Bar
  • Magnolia Fizz
  • Magnolia K-Pop
  • Magnolia Yogurt Ice Cream

Milk:

  • Magnolia Purefresh Natural Cow’s Milk
  • Magnolia Full Cream Milk
  • Magnolia Chocolait
  • Magnolia Chocolait Choco Magic

Salad Aid:

  • Magnolia Real Mayonnaise
  • Magnolia Sandwich Spread
  • Magnolia All-Purpose Dressing
  • Magnolia Dip n’ Dressing

Cooking Oil:

  • Magnolia Nutri-Oil
  • Magnolia Pure Oil

Foodservice:

  • Magnolia Foodservice

Jelly Snacks:

  • Jellyace

Plants

References

  1. ↑ http://www.philstar.com/business/162988/smc-buys-out-foreign-partner-dairy-processing-subsidiary

External links

This article is issued from Wikipedia - version of the Sunday, May 01, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.