San Miguel Beer
 | |
| Type | Pale lager |
|---|---|
| Manufacturer |
San Miguel Corporation (1890-July 25, 2007) San Miguel Brewery (July 26, 2007-present) |
| Country of origin | Philippines |
| Introduced | 1890 |
| Alcohol by volume | 5% |
| Variants | San Miguel Premium All-Malt Beer, San Miguel Super Dry, San Miguel Flavored Beer, Cerveza Negra (San Miguel Dark Beer) |
| Website | San Miguel Pale Pilsen |
San Miguel Beer refers to San Miguel Pale Pilsen, a Filipino pale lager produced by San Miguel Brewery (a subsidiary of San Miguel Corporation). Established in 1890 by the original San Miguel Brewery (renamed San Miguel Corporation in 1964), it is the largest selling beer in the Philippines and Hong Kong. It is known in Chinese as 生力啤酒. It was introduced in Spain by San Miguel in 1946 and the Spanish rights was spun-off by San Miguel in 1953 becoming an independent entity.
Varieties
Branded as "San Miguel":
- San Miguel Pale Pilsen (San Miguel Beer)
- San Miguel Premium All-Malt Beer
- San Miguel Super Dry
- San Miguel Flavored Beer
- Cerveza Negra (San Miguel Dark Beer)
Branded as "San Mig":
- San Mig Light
- San Mig Strong Ice
- San Mig Zero
San Miguel Beer (Spain)
The origins of the Spanish-made San Miguel Beer date back to 1946, when Andrés Soriano, Sr., president of the original San Miguel Brewery in the Philippines, established a brewery in Spain named, La Segarra, S.A., and gave it the license to brew San Miguel Beer. In 1953, Soriano entered into an agreement with La Segarra, spinning off the Spanish rights of San Miguel Beer independent from the San Miguel group. In 1957, La Segarra changed its name to San Miguel, Fábricas de Cerveza y Malta S.A. The company was acquired by Mahou, S.A. from Groupe Danone in 2000, combining to form Spain’s largest brewer - the Mahou-San Miguel Group.[1]
On 12 May 2014, San Miguel Corporation and Mahou-San Miguel announced the signing of a cooperation agreement to jointly promote San Miguel Beer and expand its global footprint.[2][3]
Varieties
- San Miguel Especial (5.4% ABV) - introduced in 1957
- San Miguel 1516 (4.2% ABV) - introduced in 1993
- San Miguel 0,0 (0% ABV) - introduced in 2001
- San Miguel Eco (4.2% ABV) - introduced in 2003
- San Miguel Selecta XV (6.2% ABV) - introduced in 2008
- San Miguel Fresca (4.4% ABV) - introduced in 2013
- San Miguel Clara (3.4% ABV) - introduced in 2014
- San Miguel Gluten-free (5.4% ABV) - introduced in 2015
The escudo
The San Miguel escudo (seal) used as the brand logo of all San Miguel branded beer products is based on the original Spanish-era coat of arms of Manila. It is also the corporate logo of San Miguel Corporation and the San Miguel Brewery companies.
The Mahou-San Miguel Group does not use this logo for its San Miguel branded beer products. Instead, it uses an image of a galleon as its brand logo.
San Miguel Beermen
The San Miguel Beermen are a professional basketball team in the Philippine Basketball Association (PBA). The franchise is owned by the San Miguel Corporation (SMC) since 1975. It is one of three PBA ball clubs owned by the SMC group of companies along with the Star Hotshots and Barangay Ginebra San Miguel. It is the only remaining original franchise in the PBA and leads the league with the most number of PBA titles - 21 to date. It is also the only team ever to have won at least one title in each of the five numerical decades of the PBA's existence so far.
See also
References
- ↑ Llewelyn, David (2010). Invisible Gold In Asia: Creating Wealth Through Intellectual Property. Reno, Nevada: Marshall Cavendish Business. pp. 217–218. ISBN 9812618902.
- ↑ "San Miguel signs ‘co-operation’ agreement". thedrinksbusiness.com.
- ↑ "San Miguel Brewery, Mahou San Miguel unite - Beverage Industry News - just-drinks". just-drinks.com.
External links
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