Mann Ki Baat
|
Narendra Modi during Mann ki Baat in 2014 | |
| Country | India |
|---|---|
| Language(s) | Hindi, English |
| Home station | All India Radio |
| Starring | Narendra Modi |
| Air dates | since 3 October 2014 |
| No. of episodes | 15 till date, 1 announced[1] |
| Website |
pmonradio |
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Mann Ki Baat (Hindi: मन की बात) is an Indian radio programme hosted by Prime Minister Narendra Modi in which he addresses the people of the nation on radio, DD National and DD News.[2][3][4]
In 15 addresses of Mann ki Baat broadcast so far, more than 61,000 ideas have been received on the website and 1.43 lakh audio have been received. Each month, some selected calls become a part of the broadcast.[1]
Broadcast
The Prime Minister, Narendra Modi, is usually expected to address the nation every month on All India Radio. Having officially started on and from October 3, 2014, the programme aims to deliver the Prime Minister's voice to the general masses of India. Since television connection is still not available everywhere in India, especially in the isolated, rural and less developed regions, radio was chosen to be the medium for the programme, owing to its wider reach. An estimated 90% of the total Indian population is reachable over the medium [5] Additionally, various private FM radio stations in the metropolitan cities of India are allowed to broadcast a recording of the show.
Doordarshan's Direct to Home (DTH) service Freedish relays feeds of the 20-minute long episodes, to television and radio channels.
The first Mann Ki Baat programme was broadcast on the occasion of Vijayadashami on 3 October 2014.[6][7] followed by the second, broadcast on November 2, 2014.[8][9]
The President of the United States was a part of the January edition of 'Mann Ki Baat', which was aired on January 27, 2015. Obama had arrived in India to be a part of the Republic Day Parade.
Episodes
3 October 2014
Modi urged the listeners to purchase Khadi clothes to contribute to the prosperity of the poor. He also discussed the Swachh Bharat Abhiyan, the success of India's Mars Mission, skill development, disabled children and MyGov.in website.[10]
2 November 2014
Modi discussed several Government initiatives, including a scholarship for disabled children and grants to educational institutions for developing infrastructure for such children. He also discussed the positive effects of Swachh Bharat Abhiyan on health. He paid tributes to Indian soldiers, whom he had visited during Diwali in Siachen area.[11]
14 December 2014
Modi discussed drug abuse, and appealed the youth to say no to drugs. He also said that the money spent on drugs might be used for funding terrorism. He stated that a toll-free helpline would be set up to help drug addicts and their families.[12]
27 January 2015
The US President Barack Obama co-hosted the show with Modi. Both answered a series of questions from Indian citizens. Obama also discussed the impact of some of the policies he had implemented in the US.
22 February 2015
Modi addressed students, asking them to avoid exam stress and compete with themselves, not others.[13]
22 March 2015
Modi discussed issues of concern to farmers, like soil health, right value for yield and land acquisition. He clarified many misunderstandings about the recent Land Act. Additionally, he addressed several concerns and questions voiced to him by the farmers of India .[14]
26 April 2015
PM Modi promised that his government will find a solution to the ‘One rank One Pension’ issue soon. He spoke in length about the new initiatives taken up by his government to fight poverty in the country. The prime minister also congratulated students on their success in board exams and urged them to choose a career that would help India.[15]
28 June 2015
- SelfieWithDaughter[16]
20 September 2015
Initiative of Incredible India
25 October 2015
PM spoke about no interview in non-gazette government jobs for Group B, C and D posts and gold monetisation.
29 November 2015
Want ‘Ek Bharat, Shresht Bharat’ scheme to encourage unity, PM said.[17]
Reception
The programme has been well received by the target audience, especially the urban masses residing in metropolitan cities across the country. A survey conducted in the lines of estimating the show's success, in 6 Indian cities including Mumbai and Chennai, has indicated that some 66.7% of the population had tuned in to listen to the Prime Minister's address and had found it useful.[18]
Mann Ki Baat became a major source of revenue for the All India Radio. The usual ad slots on AIR sold for ₹500 (US$7.40) - ₹1500 (US$22) per 10 seconds, but a 10-second ad slot for Mann Ki Baat cost ₹2 lakh (US$3,000).[19]
References
- 1 2 "PM Modi to address 16th edition of Mann Ki Baat on Sunday", The Times of India (New Delhi), ANI, 26 January 2016
- ↑ "PM's first radio address 'Mann ki baat': Top 10 quotes", Rediff.com
- ↑ "Narendra Modi touches people through his Mann Ki Baat, leaves opposition squirming", Daily News and Analysis
- ↑ "Modi goes on AIR", The Hindu
- ↑ Gyan Varma. "Narendra Modi’s All India Radio chat show starts Friday". http://www.livemint.com/. External link in
|work=(help) - ↑ "Gladdening to read wonderful response to 'Mann Ki Baat' radio address: Modi". Firstpost.
- ↑ "Mann Ki Baat from the PM". www.narendramodi.in. 9 October 2014.
- ↑ "PM praises comments and ideas received for ‘Mann ki Baat’ Radio Programme".
- ↑ "PM Narendra Modi's Second Round of 'Mann ki Baat' on Radio on November 2". NDTV.com. 22 October 2014.
- ↑ "10 highlights from Prime Minister Narendra Modi's 'Mann Ki Baat'". dna. 3 October 2014.
- ↑ "Modi talks of govt schemes on ‘Mann ki Baat’ address". The Times of India.
- ↑ "Say NO to drugs, it's not cool: PM Modi on Mann ki Baat". 14 December 2014.
- ↑ "'Compete with yourself, not others': PM Narendra Modi tells students". Rediff. 24 February 2015.
- ↑ "PM Modi's 'Mann ki Baat' with farmers - The Times of India". The Times of India.
- ↑ "Narendra Modi’s next Mann ki Baat to be telecast on Sunday April 26". news.biharprabha.com. 21 April 2015. Retrieved 21 April 2015.
- ↑ Every Indian feels proud that Yoga was performed all over the world on June 21: PM Modi in Mann Ki Baat
- ↑ "Mann Ki Baat: Ek Bharat-Shreshtha Bharat to unite, eternal vigilance price of liberty, says PM Modi". The Indian Express. 30 November 2015.
- ↑ Modi's 'man ki baat' was heard by 66% of listeners in 6 cities
- ↑ "PM Narendra Modi’s 'Mann Ki Baat' turns big business for All India Radio", The Economic Times, 21 February 2015
External links
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