Invoca

Invoca
Industry Software, call tracking
Founded 2008[1]
Headquarters Santa Barbara, California
Number of employees
 175[2]
Website Invoca

Invoca is a software company based in Santa Barbara, California that develops a Software as a Service (SaaS) platform for marketers.[3]

Company overview

Invoca was founded in 2008[1] in Santa Barbara, California as RingRevenue[3] and changed its name to Invoca in October 2013.[4]

The company has about 175 employees (as of March 2016)[2] and its CEO is Mark Woodward (since June 2015).[5] It also has offices in San Francisco[6] and Boulder, Colorado.[7]

In January 2014, Invoca raised $20 million in series C financing, with investors including Accel Partners and Salesforce.com.[8][9] In March 2016, the company raised $30 million in series D financing, with investors including Morgan Stanley Alternative Investment Partners, Accel Partners and Upfront Ventures, putting total funding raised to date at about $60 million.[10]

Platform

Invoca's primary offering is the Invoca Call Intelligence Platform, which is designed to help marketers understand why customers are calling by telephone, who is calling, and what is being said in the conversations.[11] The software's goal is to provide users with real-time information on which of their marketing campaigns are motivating customers to call, so that users can determine how those customer conversations impact the business.[11]

The Invoca platform integrates with third-party systems from Salesforce, Adobe, HubSpot, Google, Microsoft, Marketo, and Optimizely.[11][12][13]

CEO

On April 28th 2016 Invoca's CEO Mark Woodward drew public criticism when he made remarks on a deleted Facebook post about unauthorized fruit vendors and how he would "do whatever it took to make them leave" up to and including physical violence and destruction of property. [14]

See also

References

  1. 1 2 "About Invoca". Invoca.com. Retrieved 2016-03-10.
  2. 1 2 Nicastro, Dom. "Invoca Gets $30M to Enhance Customer Call Data". CMS Wire. Retrieved 5 April 2016.
  3. 1 2 Carney, Michael (July 30, 2014). "Is this the next SaaS unicorn? Invoca grows 1200% in 3 years by solving Salesforce's biggest blind spot". PandoDaily (Pando Media). Retrieved 2016-03-17.
  4. ↑ "BizHawk: Regal Cinema Coming Soon to Santa Maria Town Center". noozhawk.com. Retrieved 2014-10-05.
  5. ↑ "Invoca Adds Veteran Public Company CEO in Preparation for 2017 IPO". invoca.com. Retrieved 2015-06-25.
  6. ↑ "Mobile search drives sales growth on Invoca platform". Pacific Coast Business Times. pacbiztimes.com. Retrieved 2014-10-05.
  7. ↑ "Invoca Engineering Team Expands to Boulder, Colorado". Invoca Blog. Invoca. May 11, 2015. Retrieved 2016-03-14.
  8. ↑ "Call Marketing Company Invoca Raises $20M Round Led By Accel | TechCrunch". techcrunch.com. Retrieved 2014-10-05.
  9. ↑ "Invoca Adds Salesforce as Investor". pevc.dowjones.com. Retrieved 2014-10-05.
  10. ↑ Matney, Lucas (30 March 2016). "Call intelligence platform Invoca grabs $30M Series D led by Morgan Stanley AIP". TechCrunch (TechCrunch). Retrieved 1 April 2016.
  11. 1 2 3 Clancy, Heather (July 11, 2015). "More businesses should trace the connection between calls and mobile marketing". Fortune. Retrieved 2016-03-10.
  12. ↑ Zimmerman, Kim (December 31, 2015). "Invoca Integrates Call Data With More Marketing Apps". Demand Gen Report. Retrieved 2016-03-11.
  13. ↑ Lidstone, Rory (22 December 2015). "Invoca Enhances Omnichannel Contact Center Capabilities with New Integrations". Contact Center Solutions. Retrieved 2016-03-14.
  14. ↑ Bartholomew, Brendan P. (April 28, 2016). "Another tech CEO in hot water for insensitive comments". Retrieved 2016-05-03.

External links

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