MillerCoors

MillerCoors LLC
Joint venture
Industry Beverages
Headquarters Chicago, United States
Key people
 Gavin Hattersley, CEO
Pete Coors, Chairman
Parent SABMiller & Molson Coors Brewing Company
Website MillerCoors Homepage

MillerCoors is a joint venture between SABMiller and Molson Coors Brewing Company, announced on October 9, 2007.[1] The joint venture has the responsibility of selling brands such as Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian, Leinenkugel's, Crispin Hard Cider Company, Saint Archer Brewing Company and Blue Moon in the United States, with the purpose of combining all of their US brewing operations to better compete against Anheuser-Busch InBev. The company is also tasked with brewing brands of beer that are owned by Pabst Brewing Company.

MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. The company offers a variety of craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.

On September 14, 2015, Miller Coors announced that it would shut down its Eden, NC brewery in September, 2016 due to declining corporate sales. The company has newer plants in Virginia and Georgia that will serve the Eden plant's distribution area. Pete Coors is the chairman and Gavin Hattersley is Chief Executive Officer.[2]

U.S. antitrust regulators approved the joint venture on June 5, 2008. The venture was completed on June 30, 2008 and MillerCoors began operation as a combined entity on July 1, 2008. The combined venture is headquartered in Chicago, Illinois. SABMiller and Molson Coors are still independently run.[3][4]

Notes

  1. ↑ Ashenfelter, Orley; Hosken, Daniel; Weinberg, Matthew (14 Aug 2013). "Efficiencies Brewed: Pricing and Consolidation in the U.S. Beer Industry" (PDF). United States Federal Trade Commission. Retrieved 13 Mar 2016.
  2. ↑ Daykin, Tom (2007-10-09). "Miller, Coors to combine U.S. operations". Milwaukee Journal Sentinel. Archived from the original on 2007-12-11. Retrieved 2008-01-17.
  3. ↑ Roeder, David (2008-07-15). "MillerCoors to make Chicago home". Chicago Sun-Times. Archived from the original on 2008-07-16. Retrieved 2008-07-15.
  4. ↑ Daykin, Tom (2008-06-05). "U.S. signs off on Miller, Coors merger". Milwaukee Journal Sentinel. Archived from the original on 2008-08-03. Retrieved 2008-06-05.

External links

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