Moon Boot

Tecnica
Private
Industry Textile
Founded 1971
Headquarters Giavera del Montello, Italy
Key people
 • Giancarlo Zanatta, Founder
Products Footwear
Revenue 410 millions
Website www.moonboot.it

Moon Boots are footwear first created in the early 1970s by manufacturer Tecnica Group of Giavera del Montello, Italy.[1] They became a notable fashion trend throughout the 1980s. The boot is constructed with a thin rubber outsole and cellular rubber midsole covered by colorful Nylon fabrics and using polyurethane foams. Tecnica registered worldwide the trademark Moon Boot name in 1978. As of 2010 Tecnica still offers the Moon Boot [2] though there are many imitators. With the trademark's registrations, the authentic Tecnica boot is the only one able to be marketed as a "Moon Boot". Since 2011 they have been produced in Ukraine, at the rate of some 700,000 per year.[3]

History

20th July 1969: Giancarlo Zanatta, whatching the lunar landing and inspired by the shape and technology of the astronauts boots, sketches and then design and develop the Original Moon Boot.

Since the early 70's, Moon Boot represents the symbol of irony, fashion & design. The boot becomes a notable fashion trend throughout the ‘80s.

Tecnica registered worldwide the trademark Moon Boot® name in 1978. As of 2010 Tecnica still offers the Moon Boot though, there are many imitators. With the trademark's registrations, the authentic Tecnica boot is the only one able to be marketed as a "Moon Boot®". Since 2011 they have been produced in Ukraine, at the rate of some 700,000 per year.

References

  1. ↑ Tecnica. "History of Moon Boot". Retrieved 2012-01-02.
  2. ↑ Tecnica. "Company Profile". Retrieved 2012-01-02.
  3. ↑ "Blizzard geht an italienische Tecnica". Der Standard. 17 November 2006. Retrieved 24 January 2012.

External links


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