More and More (Fleur East song)
| "More and More" | ||||
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| Single by Fleur East | ||||
| from the album Love, Sax and Flashbacks | ||||
| Released | 5 February 2016 | |||
| Format | Digital download | |||
| Length |
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| Label | Syco | |||
| Writer(s) |
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| Producer(s) | Electric, Ian Kirkpatrick | |||
| Fleur East singles chronology | ||||
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"More and More" is a song recorded by English recording artist Fleur East for her debut studio album Love, Sax and Flashbacks (2015). It is the second single released from the album by Syco Records.
Background
After being announced as the runner-up of 11th series of The X Factor, East signed a recording contract with Syco Music in January 2015. She began working on her debut studio album after the X Factor tour was over,[1] splitting her time between London and Los Angeles to record it. During recording, she was inspired by "Uptown Funk" by Mark Ronson featuring Bruno Mars, and described the songs on the album as "very uptempo and very energetic with lots of attitude. [The album has] got loads of influences from the old school. Lots of funk, hip-hop, soul; loads of different sounds fused together. Everything about that song - the uptempo vibe, the high energy, the brass, the old school funk sound - was just right up my street. I've definitely taken a few influences from that."[2]
In July 2015, Syco's head Simon Cowell told The Sun: "I've heard it and it's world class. She has discovered who she wanted to be. Sometimes you just spot someone who's not obvious and Fleur's a good example of that".[3]
"More and More" was originally released an instant gratification track, prior to the album release. For the single release, the track was remixed to feature new synth and guitar overdubs and a new electronic drum kit, and the second half of the first two choruses was replaced with the ending hook. The ending was also shortened slightly.
Usage in media
The backing track of "More and More" has been used in many adverts on television, such as the Disney XD advert for Valentine's Day. It was also used in a skit for Saturday Night Takeaway.
Live performances
"More and More" was first performed on the 21st National Television Awards on 20 January 2016.
It was also performed on Lorraine on 4 March.