My World 2.0

My World 2.0
Studio album by Justin Bieber
Released	March 23, 2010
Genre	Pop teen pop dance-pop R&B
Length	37:37
Label	Island Teen Island RBMG Schoolboy
Producer	Usher (exec.) Scooter Braun (exec.) Antonio "L.A." Reid (exec.) Tricky Stewart The-Dream Dapo Torimiro Midi Mafia Benny Blanco The Messengers Bryan-Michael Cox The Stereotypes
Justin Bieber chronology
My World (2009) My World 2.0 (2010) My Worlds: The Collection (2010)
Singles from My World 2.0
"Baby" Released: January 18, 2010 "Never Let You Go" Released: March 2, 2010 "Eenie Meenie" Released: March 23, 2010 "Somebody to Love" Released: April 20, 2010 "U Smile" Released: August 9, 2010

My World 2.0 is the debut studio album by Canadian singer Justin Bieber, released on March 19, 2010, by Island Records. It is considered the second half of a two-piece project, being supplemented by his debut extended play My World (EP) (2009). After signing a recording contract in light of his growing popularity on YouTube, Bieber worked with collaborators including his mentor Usher, in addition to producers Tricky Stewart, The-Dream, and Midi Mafia. The record follows in the vein of My World, incorporating pop and R&B styles, and also experiments with hip hop elements. Lyrically, it discusses teen romance and coming of age situations.

Upon its release, My World 2.0 received generally favorable reviews from music critics, who complimented its production. It debuted at number one on the US Billboard 200 with first-week sales of 283,000 copies. In doing so, Bieber became the youngest solo male artist to top the chart since Stevie Wonder in 1963. With My World peaking at number five that week, he became the first artist to occupy two top-five positions since Nelly in 2004.^[1] When the album sold more copies in its second week, it became the first album since The Beatles' 1 to debut at number one, and sell more the following week.^[2] Bieber also had his second consecutive number one album in Canada, and in its second week the album peaked at number one in Ireland, Australia, and New Zealand. It also charted in the top ten of fifteen other countries. Bieber supported the album with his very first headlining tour, the My World Tour.

The album was preceded by the lead single, "Baby", featuring Ludacris, which was released on January 18, 2010, and two digital singles, "Never Let You Go" on March 2, 2010, and "U Smile" on March 16, 2010. "Somebody to Love" impacted radio as the album's second single on April 20, 2010, and "U Smile" impacted radio as the album's third single on August 24, 2010. The album received a Grammy Award nomination for Best Pop Vocal Album at the 2011 ceremony.

Background and composition

In an interview with Billboard at the 2009 Z100 Jingle Ball, Bieber explained the reasoning behind splitting his debut release into two parts, My World and My World 2.0. Bieber said that people do not want to wait "over a year and half" for new music, and it was decided best to give it in parts.^[3] In an interview with the Houston Chronicle, Bieber stated, "I wanted to do something that was a little bit more R&B and that could reach out to everyone. I just wanted to be able to show my vocal abilities."^[4] In a piece with The New York Times Bieber stated that most of the production took place in Atlanta, and confirmed collaborating again with Tricky Stewart and The-Dream.^[5] Bieber said, that he was hoping that the album would be much better, considering that My World was his first time in a studio, calling himself "a rookie last album because it was during my first year."^[5]

	"Up" A sample of the R&B ballad, "Up". "Runaway Love" A sample of "Runaway Love" which has a vintage Motown-esque sound.
Problems playing these files? See media help.

"I think I am growing up and that the lyrics show that. That song is about my dad and having him not always being there. But my dad and I now have a great relationship. And I'm fine that stuff like that is coming out. I want to sing about things that are going on in my life, and a lot of people will be able to relate to it."^[5]

Justin Bieber on change in lyrical content and "Where Are You Now"

The album has been described as "edgier and more mature" than its predecessor, and also has a more prominent R&B feel to it.^[4] Bieber stated, "I wanted to do something that was a little bit more R&B and that could reach out to everyone. I just wanted to be able to show my vocal abilities."^[4] Sara Anderson of AOL Music commented that "his sophomore release also showcases pop-y and hip-hop fused tracks".^[6] The record has also been said to mine "vintage teen-pop themes" but play as "2010-model bubblegum".^[7] It has also been called "catchy, upbeat and dreamy", bringing to mind "smash dance hits".^[8] The lyrical content consists of "necessary us-against-the-world teen-love dramatics."^[9] Jody Rosen of Rolling Stone commented that, "As long as there has been rock & roll, there have been pretty-boy singers like Bieber, offering a gentle introduction to the mysteries and heartaches of adolescence: songs flushed with romance but notably free of sex itself."^[7]

The album's lead single, "Baby", coined by Rolling Stone as a "consciously crafted throwback" draws from fifties music and doo-wop while incorporating a hip-hop influence.^[7] The lyrical contents refer to the departure of a first love in lines such as, "And I wanna play it cool/But I'm losin' you…/I'm in pieces/Baby fix me…."^[10] Monica Herrera of Billboard said that "Somebody to Love" and "Eenie Meenie" were "hardwired for Top 40".^[11] "Somebody to Love" contains influences of European music, notably dance and disco, and is a "straightforward plea for a soul mate".^[7][12] "Eenie Meenie" has been described as "sultry reggaton", and references childhood rhymes.^[13] Two of the album's tracks, "Runaway Love" and "U Smile" echo Motown, and critics claimed the tracks go beyond Bieber's demographic.^[13] The first has been compared to the work of Michael Jackson and the Jackson 5, influenced by funk and disco.^[7][13] The song has been described as "lush" and "sauntering", giving off a summer vibe.^[7] Jon Caramanica of The New York Times said "Runaway Love" was a "winning amalgam" of New Edition and Depeche Mode's "Policy of Truth."^[14] However, the song's "breezy groove" has been said to reminisce Janet Jackson's "Runaway" and Justin Timberlake's "Rock Your Body." The latter, "U Smile", compared to Hall & Oates, has a "bluesy" feel, and makes use of metaphors such as, "You are my ends and my means/With you there's no in between."^[14][15]

Andy Kellman of Allmusic commented that the album's ballads could be considered adult contemporary "if the singer happened to be of age".^[9] The album's ballads, such as "Never Let You Go" and "Stuck in the Moment" mix "love-struck lyrics with big, lovable, choruses".^[7] The previous has been noted to have distinct similarities to Chris Brown's "Forever", while the latter makes references to doomed couples such as Romeo & Juliet, Bonnie & Clyde and Sonny & Cher.^[9][12][15] In "That Should Be Me", a "sobbing ballad", Bieber "plays the scorned ex", with lyrics like, "Did you forget all the plans that you made with me?".^[11][12] "Up"'s lyrics have Bieber realize love makes him invulnerable as he sings about how a relationship can only get better, with exaggerated lines such as, "We'll take it to the sky/Past the moon/Through the galaxies."^[7][12] A Wal-Mart bonus track, "Where Are You Now", an extension of sorts of My World 's "Down To Earth", focuses on Bieber's feelings after his parents' splitting up.^[5]

Singles

"Baby", featuring Ludacris was released as the album's lead single on January 18, 2010, and went on to impact mainstream and rhythmic radio formats. The song had held Bieber's highest peaks, reaching number three and five, respectively in Canada and the U.S., and charted in the top ten of five other countries.

"Somebody to Love" was sent to mainstream and rhythmic radio as the album's second single on April 20, 2010. It reached the top twenty in most of the countries it was released in.

"U Smile", which was originally released as the second digital single, was played on the mainstream radio as the album's third single on August 24, 2010,^[16] and in on September 6, 2010.^[17] It has already peaked at seventeen and twenty-one in Canada and the United States, respectively. It also peaked at number ninety-eight in the United Kingdom due to strong digital downloads.

"Never Let You Go" was released as the first digital-only single from the album on March 2, 2010. It debuted at fourteen and twenty-one in Canada and the U.S., respectively. The song has an accompanying video, which was shot at the Atlantis resort in the Bahamas.^[18] It was thought to be the album's second single, but is unknown since "Somebody to Love" was sent to radio as the second single.

Promotion

As he did with My World, Bieber went on a radio promotion spree in addition to other appearances. Bieber performed in Berlin for the The Dome 53 on March 5, 2010.^[19] In the United Kingdom he appeared on British talk show Alan Carr: Chatty Man,on breakfast television show GMTV, and on Live from Studio Five.^[20] Bieber performed several songs from My World and My World 2.0 on QVC's "Q Sessions" on March 9, when his album was up for pre-sale on the network.^[21] He and Selena Gomez performed at a concert at the Houston Rodeo on March 21.^[22] Bieber also appeared on ABC's Nightline and in a CBS News segment interview with Katie Couric.^[23] on He also performed on The View on March 23, and returned on the show for the March 24, episode, during which he also performed on BET's 106 & Park and the Late Show with David Letterman.^[24] Bieber followed up the album with performances at the 2010 Kids' Choice Awards on March 27, 2010 and as the musical guest on Saturday Night Live in April. Bieber also promoted the album on The Oprah Winfrey Show on May 11, 2010, and performed on this season's American Idol. Bieber continued the album's promotion by performing on The Today Show on June 4, 2010 and on June 19 at the "MuchMusic Awards".

Reception

Professional ratings
Aggregate scores
Source	Rating
Metacritic	68/100[25]
Review scores
Source	Rating
Allmusic	[9]
BBC Music	(positive)[12]
The Boston Globe	(mixed)[13]
Entertainment Weekly	(B)[15]
National Post	(positive)[8]
The New York Times	(mixed)[14]
Rolling Stone	[26]
Sputnikmusic	(2.5/5)[27]
The Washington Post	(mixed)[28]

My World 2.0 received an average score of 68 of 100 at music review aggregator Metacritic.^[29] Andy Kellman of Allmusic has the album at a rating of four out of five stars, praising the album for its "upbeat R&B-flavored pop songs" along with Bieber's ballads that "might be termed adult contemporary if the singer happened to be of age". He also complimented the dance-pop songs, calling them, "light on the ears yet memorable; and that "the unrequited material sounds deeply felt; the ballads have all the necessary us-against-the-world teen-love dramatics."^[9] Leah Greenblatt of Entertainment Weekly gave the album a B rating, stating that it "won't likely affect any adults not in the direct blast radius of Bieber's target range", however she praised his "R&B swagger" which reminded her " of early-days Usher and Justin Timberlake", along with commending the song "U Smile" as a "shimmery slice of Hall & Oates-style blue-eyed souland", and finally stating "there's real talent, it seems, under all that hair."^[15]

However, Sputnikmusic's Rudy Klapper found that his producers "do him little favors" and commented on its substance, "Nearly every song requires some sort of suspension of belief thanks to the lyrics, but if one ignores just what bull*** Bieber is spewing at any given time, My World 2.0 reveals itself as a largely unobjectionable slice of harmless pop music."^[27] Luke O'Neil of The Boston Globe criticized the music's "recycling" of different styles and wrote in conclusion, "will anyone care about this record of au courant R&B, soul, and junior high pop five minutes into the future? Give it some time."^[13] Jon Caramanica of The New York Times called the album "an amiable collection of age-appropriate panting with intermittent bursts of misplaced precociousness", but added that "Bieber's fumbles are easily muffled by his production — more technology — which, while less ambitious here than on his debut EP, is still brutally effective."^[14] Rolling Stone gave it three out of five stars and called it "a seriously good pop record, one that mines vintage teen-pop themes but plays like a primer on 2010-model bubblegum."^[26]

Track listing

The track listing was confirmed on Bieber's official website on February 26, 2010.^[30]

No.	Title	Writer(s)	Producer(s)	Length
1.	"Baby" (featuring Ludacris)	Justin Bieber, Terius Nash, Tony Demash, Christopher Stewart, Christina Milian, Christopher Bridges	Tricky Stewart, The-Dream	3:34
2.	"Somebody to Love"	Jonathan Yip, Jeremy Reeves, Ray Romulus, Heather Bright, Bieber	Stereotypes	3:40
3.	"Stuck in the Moment"	Yip, Reeves, Romulus, Dan August Rigo, Bieber, Michael Ray Nguyen-Stevenson	Stereotypes	3:42
4.	"U Smile"	Jerry Duplessis, Arden Altino, Dan August Rigo, Bieber	Jerry Duplessis, Arden Altino (co.)	3:16
5.	"Runaway Love"	Melvin Hough II, Rivelino Wouter, Timothy Thomas, Theron Thomas, Bieber	Mel & Mus	3:32
6.	"Never Let You Go"	Johntá Austin, Bryan-Michael Cox, Bieber	Bryan-Michael Cox	4:24
7.	"Overboard" (featuring Jessica Jarrell)	Waynne Nugent, Kevin Risto, Dapo Torimiro, Taurian Shropshire, Bieber	Dirty Swift, Bruce Waynne	4:11
8.	"Eenie Meenie" (with Sean Kingston)	Benny Blanco, Kisean Anderson, Carlos Battey, Steven Battey, Bieber, Marcos Palacios, Ernest Clark	Benny Blanco	3:22
9.	"Up"	Nasri Tony Atweh, Adam Messinger, Bieber	The Messengers	3:54
10.	"That Should Be Me"	Atweh, Messinger, Luke Boyd, Bieber	The Messengers	3:52
Total length:				37:37

iTunes Store bonus track
No.	Title	Writer(s)	Producer(s)	Length
11.	"Kiss and Tell"	Andrew Harr, Jermaine Jackson, Rigo, Andre Davidson, Sean Davidson, Karlyn Ramsey, Bieber	The Runners, The Monarch (co.)	3:29

Wal-Mart and Australian bonus track
No.	Title	Writer(s)	Producer(s)	Length
11.	"Where Are You Now?"	Bieber	Cox, Bieber, "Mama Jan" Smith; original production by "Mama Jan" Smith, Demond Mickens, Bieber	4:27

Japanese bonus tracks
No.	Title	Writer(s)	Producer(s)	Length
11.	"Kiss and Tell"	Harr, Jackson, Rigo, A. Davidson, S. Davidson, Ramsey, Bieber	The Runners, The Monarch (co.)	3:47
12.	"Where Are You Now?"	Bieber	Cox, Bieber, Smith; Original production by Smith, Mickens, Bieber	4:27

Personnel

Ryan Aldred – stylist Arden "Keyz" Altino – piano, keyboards, producer (Track 4) K. Anderson – composer (Track 8) Zack Atkinson – art direction, design Nasri Atweh – composer, background vocals, producer, instrumentation (Tracks 9-10) Johnta Austin – composer (Track 6) Warren Babson – recording engineer (Track 4) Bruno Beatz – guitar (Track 4) Matt Beckley – music editing (Track 8) A.J. Benson – A&R Justin Bieber – composer, vocals (All Tracks) Benny Blanco – composer, drums, keyboards, music programming, producer, engineer (Track 8) Luke Boyd – composer, background vocals (Track 10) Jackie Boyz (Carlos & Steven Battey) – composer, background vocals (Track 8) Scott "Scooter" Braun – executive producer C. Bridges – composer (Track 1) Leesa D. Brunson – A&R Dave Clauss – recording engineer, audio mixing assistant (Track 4) Bryan-Michael Cox – music producer, instrumentation (Track 6) Tom Coyne – mastering Ben Defusco – guitar (Track 4) Dirty Swift – music producer, music recording engineer (Track 7) Jerry Duplessis – composer, producer (Track 4) Paul J. Falcone – additional keyboards (Track 4) Serban Ghenea – audio mixing (Track 8) Shani Gonzales – A&R Andy Grassi – recording engineer (Track 4) Kuk Harrell – vocal recording engineer, vocal producer (All Tracks) Travis Harrington – assistant vocal recording engineer (All Tracks) Christopher Hicks – producer Daria Hines – stylist Sam Holland – recording engineer (Track 8) Melvin Hough II – composer, instrumentation (Track 5) Jimmy James – assistant music editing (Track 8) Jaycen Joshua – audio mixing (Tracks 1-2, 5) Doug Joswick – package production

Sean Kingston – additional lead vocals (Track 8) Chris Kraus – music recording engineer (Track 7) Jeremy "J Boogs" Levin – production coordination (Track 8) Giancarlo Lino – audio mixing assistant (Tracks 1-2, 5) Pamela Littky – photography Phillip Lynah Jr. – music recording engineer (Track 5) Erik Madrid – audio mixing assistant (Tracks 3, 6-7, 9-10) Glen Marchese – audio mixing (Track 4) Manny Marroquin – audio mixing (Tracks 3, 6-7, 9-10) Adam Messinger – producer, instrumentation (Tracks 9-10) Joshua Monroy – Ludacris' vocal recording engineer (Track 1) Monte Neuble – additional keyboards (Track 1) Terius "The-Dream" Nash – composer, music producer (Track 1) Luis Navarro – assistant recording engineer (Track 1) Waynne Nugent – composer (Track 7) Chris "Tek" O'Ryan – production engineer (Track 3) Greg Ogan – Sean Kingston's vocal producer, Sean Kingston's vocal recording engineer (Track 8) Christian Plata – audio mixing assistant (Tracks 3, 6-7, 9-10) Kevin Porter – instrumental recording assistant (Track 1) Vanessa Price – grooming Jeremy Reeves – composer (Tracks 2-3) L.A. Reid – executive producer K. Risto – composer (Track 7) Todd Russell – art direction, design Kelly Sheehan – recording engineer (Track 1) Taurian Shropshire – composer (Track 7) The Stereotypes – music producer, music recording engineer (Tracks 2-3) Steve Siravo – Sean Kingston's vocal recording engineer, Sean Kingston's vocal producer (Track 8) C. "Tricky" Stewart – composer, music producer (Track 1) Brian "B-Luv" Thomas – recording engineer (Track 1) Sam Thomas – music recording engineer (Track 6) Pat Thrall – additional recording engineer (Tracks 1-2, 4, 7, 9-10) Dapo Torimiro – composer, music producer (Track 7) Sergio "Sergical" Tsai – recording engineer (Track 4) Usher – background vocals (Track 2), executive producer Bruce Waynne – music producer (Track 7) Janelle White – A&R R. Wouter – composer (Track 5) Andrew Wuepper – recording engineer (Track 1) Kristen Yiengst – art coordinator, photo coordination Jonathan Yip – composer (Tracks 2-3) Frederic Yonnet – harmonica (Track 4)

Charts

Weekly charts Chart (2010) Peak position Australian Albums Chart[31]^[A] 1 Austrian Albums Chart[32]^[B] 2 Belgian Albums Chart (Flanders)[33] 3 Belgian Albums Chart (Wallonia)[33] 16 Brazilian Albums Chart[34]^[A] 1 Canadian Albums Chart[35] 1 Czech Albums Chart[36] 30 Danish Albums Chart[37]^[B] 7 Dutch Albums Chart[37] 4 European Top 100 Albums[38] 3 Finnish Albums Chart[39]^[A] 13 French Albums Chart[39]^[A] 4 German Albums Chart[40] 7 Greek Albums Chart[39] 4 Irish Albums Chart[41]^[B] 1 Italian Albums Chart[42]^[A] 13 Mexican Albums Chart[43] 2 New Zealand Albums Chart[32]^[B] 1 Norwegian Albums Chart[39]^[A] 3 Polish Albums Chart[37] 9 Portuguese Albums Chart[39]^[A] 2 Spanish Albums Chart[44] 1 Swedish Albums Chart[39]^[A] 21 Swiss Albums Chart[39]^[A] 9 UK Albums (OCC)[45] ^[B] 3 U.S. Billboard 200[46] 1

Year-end charts Chart (2010) Position Australian Albums Chart[47]^[A] 12 Canadian Albums Chart[48] 7 US Billboard 200[49] 5 Chart (2011) Position Australian Albums Chart[50]^[A] 22 US Billboard 200[51] 18 A^ Territories where My Worlds was released. B^ Territories where My Worlds was released, and charted in conjunction with My World; sales are also combined.

Certifications

Region	Certification	Sales/shipments
Australia (ARIA)[52]	3× Platinum	210,000^^
Belgium (BEA)[53]	Platinum	30,000^*
Brazil (ABPD)[54]	Diamond	160,000^*
Canada (Music Canada)[55]	3× Platinum	240,000^^
GCC (IFPI Middle East)[56]	Gold	3,000^*
Italy (FIMI)[57]	Platinum	60,000^*
Mexico (AMPROFON)[43]	3× Platinum	180,000^^
New Zealand (RMNZ)[58]	2× Platinum	30,000^^
Switzerland (IFPI Switzerland)[59]	Platinum	30,000^x
United States (RIAA)[60]	3× Platinum	3,300,000[61]
^*sales figures based on certification alone ^^shipments figures based on certification alone ^xunspecified figures based on certification alone

Release history

Country	Date	Label	Format	Edition
Poland	March 19, 2010[62][63]	Universal Music	CD, digital download	Standard, My Worlds
Germany
France	March 22, 2010[64]			My Worlds
Worldwide	March 23, 2010
Canada				Standard
United States		Island Records	CD, digital download
Australia	March 26, 2010[65]	Universal Music	CD
United Kingdom	March 21, 2010[66]	Mercury Records	Digital download	My Worlds
	March 22, 2010[67]		CD
Brazil	March 23, 2010[68]	Universal Music	CD, digital download
Australia	April 2, 2010[69]		Standard	Digital download
	April 23, 2010[70]		CD, digital download	My Worlds (Australian edition)
Japan	May 19, 2010[71]		CD, CD+DVD	My Worlds
Worldwide	February 12, 2016		Vinyl	My World 2.0

• My Worlds is a re-release of My World with the 10 new tracks added.

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