National Student Advertising Competition

The National Student Advertising Competition is an annual contest held in the United States by the American Advertising Federation (AAF) for teams of college students.

Contest

Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges.

Regional National Student Advertising (NSAC) competitions are held each spring in 15 districts throughout the U.S. The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.

Structure

The AAF is divided into 15 districts, each containing one to five states. Each district holds a competition in April and the winning team advances to the national finals which are held during the annual AAF National Conference in June. Each district appoints its own coordinator, a local business professional, to handle all details of the local competition. Judging is conducted by professionals in the communications industry. Judges at the national level are selected from the client and their advertising agencies. The panel of judges also create three individual $100 awards to distribute to students and teams at each district competition. Yearly, some districts will have as many as 18 teams competing and nationwide more than 150 colleges and universities take on the NSAC challenge.

Judging Criteria

All entires are judged on the following criteria: creative messaging, media plan, strategy and integration, research, measurement and evaluation, and overall quality. The judges first score the entry's plans book then separately judge the entry's presentation for an overall score out of 500 points.

2016 District Winners: Snapple Campaign

June 4–7, Anaheim, California, United States of America

District States 2016 Winning Team(s) National Finals Placement
1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Boston University
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia George Washington University '
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia St. John's University '
3 Virginia, North Carolina, South Carolina University of Virginia '
4 Florida, U.S. Virgin Islands, Puerto Rico Ringling College of Art and Design '
5 Ohio, West Virginia, Kentucky University of Kentucky '
6 Illinois, Indiana, Michigan Purdue University Calumet '
6 Illinois, Indiana, Michigan Ball State University '
7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana Louisiana State University '
8 North Dakota, South Dakota, Minnesota, Wisconsin University of Minnesota '
9 Nebraska, Kansas, Iowa, Missouri Webster University '
10 Texas, Oklahoma, Arkansas, Northwest Louisiana Texas State University '
10 Texas, Oklahoma, Arkansas, Northwest Louisiana University of Central Oklahoma '
11 Washington, Oregon, Idaho, Montana, Alaska Idaho State University '
12 Wyoming, Colorado, Utah, Arizona, New Mexico New Mexico State University '
13 Hawaii Hawaii Pacific University '
14 Northern California, Northern Nevada University of California Berkeley '
15 Southern California, Southern Nevada Chapman University '
Virtual District ' DePaul University

2015 District Winners: Pizza Hut Campaign

June 10–13, Las Vegas, Nevada, United States of America

District States 2015 Winning Team(s) National Finals Placement
1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Johnson & Wales University National Runners-Up
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia St. John's University (New York City) 3rd Place
3 Virginia, North Carolina, South Carolina University of North Carolina - Chapel Hill '
4 Florida, U.S. Virgin Islands, Puerto Rico University of Miami '
5 Ohio, West Virginia, Kentucky ' '
6 Illinois, Indiana, Michigan Grand Valley State University '
6 Illinois, Indiana, Michigan Columbia College Chicago '
7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana Louisiana State University '
8 North Dakota, South Dakota, Minnesota, Wisconsin Minnesota State University - Moorhead '
9 Nebraska, Kansas, Iowa, Missouri University of Northern Iowa '
10 Texas, Oklahoma, Arkansas, Northwest Louisiana West Texas A&M University '
10 Texas, Oklahoma, Arkansas, Northwest Louisiana University of Oklahoma '
11 Washington, Oregon, Idaho, Montana, Alaska University of Oregon National Champions
12 Wyoming, Colorado, Utah, Arizona, New Mexico Brigham Young University '
13 Hawaii Hawaii Pacific University '
14 Northern California, Northern Nevada San Jose State University '
15 Southern California, Southern Nevada University of California Los Angeles '
Virtual District University of Southern Mississippi ' '
Wildcard Winner ' ' '

2014 District Winners: Mary Kay Campaign

May 28–31, Boca Raton, Florida, United States of America

District States 2014 Winning Team(s) National Finals Placement
1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Johnson & Wales University 4th Place
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia George Washington University '
3 Virginia, North Carolina, South Carolina University of North Carolina - Chapel Hill '
4 Florida, U.S. Virgin Islands, Puerto Rico University of Miami National Runners-Up
5 Ohio, West Virginia, Kentucky Marshall University '
6 Illinois, Indiana, Michigan Marian University '
6 Illinois, Indiana, Michigan Purdue University Calumet National Champions
7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana University of Alabama '
8 North Dakota, South Dakota, Minnesota, Wisconsin South Dakota State University '
9 Nebraska, Kansas, Iowa, Missouri University of Nebraska - Lincoln '
10 Texas, Oklahoma, Arkansas, Northwest Louisiana University of Texas - Austin '
10 Texas, Oklahoma, Arkansas, Northwest Louisiana Texas Tech University 3rd Place
11 Washington, Oregon, Idaho, Montana, Alaska University of Idaho '
12 Wyoming, Colorado, Utah, Arizona, New Mexico Southwest University of Visual Arts - Albuquerque '
13 Hawaii Hawaii Pacific University '
14 Northern California, Northern Nevada UC Berkeley 5th Place
15 Southern California, Southern Nevada UCLA '
Virtual District Cal State Fullerton '
Wildcard Winner TBD '

2013 District Winners: Glidden Campaign

June 5–8, Phoenix, Arizona, United States of America

District States 2013 Winning Team(s) National Finals Placement
1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Johnson & Wales University 4th Place
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia George Washington University '
3 Virginia, North Carolina, South Carolina University of Virginia 3rd Place
4 Florida, U.S. Virgin Islands, Puerto Rico University of Miami National Champions
5 Ohio, West Virginia, Kentucky University of Kentucky '
6 Illinois, Indiana, Michigan Michigan State University '
6 Illinois, Indiana, Michigan Purdue University Calumet '
7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana Louisiana State University '
8 North Dakota, South Dakota, Minnesota, Wisconsin University of Minnesota - Twin Cities '
9 Nebraska, Kansas, Iowa, Missouri University of Nebraska - Lincoln '
10 Texas, Oklahoma, Arkansas, Northwest Louisiana University of Houston '
10 Texas, Oklahoma, Arkansas, Northwest Louisiana West Texas A&M University '
11 Washington, Oregon, Idaho, Montana, Alaska University of Idaho '
12 Wyoming, Colorado, Utah, Arizona, New Mexico Brigham Young University '
13 Hawaii Hawaii Pacific University '
14 Northern California, Northern Nevada University of Nevada, Reno '
15 Southern California, Southern Nevada University of Nevada, Las Vegas '
Wildcard Winner Syracuse University National Runners-Up

2012 District Winners: Nissan USA Campaign

June 2–5, Austin, Texas, United States of America

District States 2012 Winning Team(s) National Finals Placement
1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Johnson & Wales University 3rd Place
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Pennsylvania State University '
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Syracuse University '
3 Virginia, North Carolina, South Carolina University of Virginia '
4 Florida, U.S. Virgin Islands, Puerto Rico University of Miami 4th Place
5 Ohio, West Virginia, Kentucky Ohio University '
6 Illinois, Indiana, Michigan Grand Valley State University '
6 Illinois, Indiana, Michigan Butler University '
7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana University of Alabama National Runners-Up
8 North Dakota, South Dakota, Minnesota, Wisconsin Minnesota State University - Moorhead '
9 Nebraska, Kansas, Iowa, Missouri University of Nebraska - Lincoln National Champions
10 Texas, Oklahoma, Arkansas, Northwest Louisiana Texas A&M University - College Station '
10 Texas, Oklahoma, Arkansas, Northwest Louisiana Texas Christian University '
11 Washington, Oregon, Idaho, Montana, Alaska Portland State University '
12 Wyoming, Colorado, Utah, Arizona, New Mexico Southwest University of Visual Arts - Albuquerque '
13 Hawaii Hawaii Pacific University '
14 Northern California, Northern Nevada University of California - Berkeley '
15 Southern California, Southern Nevada University of California - Los Angeles '
Wildcard Winner West Texas A&M University 5th Place

2011 District Winners: JCPenney Campaign

June 1–4, San Diego, California, United States of America

District States 2011 Winning Team(s) National Finals Placement
1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Johnson & Wales University 3rd Place
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Hofstra University '
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Ithaca College National Runners-Up
3 Virginia, North Carolina, South Carolina University of Virginia '
4 Florida, U.S. Virgin Islands, Puerto Rico University of Miami National Champions
5 Ohio, West Virginia, Kentucky Ohio University '
6 Illinois, Indiana, Michigan Columbia College - Chicago '
6 Illinois, Indiana, Michigan Butler University '
7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana Savannah College of Art and Design '
8 North Dakota, South Dakota, Minnesota, Wisconsin Minnesota State University - Moorhead '
9 Nebraska, Kansas, Iowa, Missouri University of Nebraska - Lincoln '
10 Texas, Oklahoma, Arkansas, Northwest Louisiana University of Texas - Austin '
10 Texas, Oklahoma, Arkansas, Northwest Louisiana Oklahoma State University '
11 Washington, Oregon, Idaho, Montana, Alaska Brigham Young University - Idaho '
12 Wyoming, Colorado, Utah, Arizona, New Mexico University of Texas at El Paso '
13 Hawaii Chaminade University '
14 Northern California, Northern Nevada California State University - Chico '
15 Southern California, Southern Nevada Chapman University '
Wildcard Winner Purdue University Calumet '

2010 District Winners: State Farm Campaign

June 10–11, Orlando, Florida, United States of America

District States 2010 Winning Team(s) National Finals Placement
1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Boston University '
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Syracuse University '
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia George Washington University '
3 Virginia, North Carolina, South Carolina University of Virginia '
4 Florida, U.S. Virgin Islands, Puerto Rico Florida State University '
5 Ohio, West Virginia, Kentucky Marshall University '
6 Illinois, Indiana, Michigan Purdue University Calumet '
6 Illinois, Indiana, Michigan Butler University '
7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana Savannah College of Art and Design '
8 North Dakota, South Dakota, Minnesota, Wisconsin University of Wisconsin - Madison '
9 Nebraska, Kansas, Iowa, Missouri University of Nebraska - Lincoln '
10 Texas, Oklahoma, Arkansas, Northwest Louisiana Texas State University National Runners-Up
10 Texas, Oklahoma, Arkansas, Northwest Louisiana University of Houston '
11 Washington, Oregon, Idaho, Montana, Alaska University of Oregon '
12 Wyoming, Colorado, Utah, Arizona, New Mexico Art Center Design College - Tucson '
13 Hawaii Chaminade University '
14 Northern California, Northern Nevada University of Nevada, Reno '
15 Southern California, Southern Nevada Chapman University National Champions Wildcard Winner Ball State University '

2009 District Winners: Century Council Campaign

June 4–5, Arlington, Virginia, United States of America

District States 2009 Winning Team(s) National Finals Placement
1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Johnson & Wales University '
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Syracuse University National Champions
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia George Washington University '
3 Virginia, North Carolina, South Carolina University of Virginia '
4 Florida, U.S. Virgin Islands, Puerto Rico Florida State University '
5 Ohio, West Virginia, Kentucky Ohio University '
6 Illinois, Indiana, Michigan Northwood University '
6 Illinois, Indiana, Michigan Columbia College Chicago '
7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana University of Alabama National Runners-Up
8 North Dakota, South Dakota, Minnesota, Wisconsin University of Minnesota - Twin Cities '
9 Nebraska, Kansas, Iowa, Missouri University of Nebraska - Lincoln '
10 Texas, Oklahoma, Arkansas, Northwest Louisiana Texas Tech University '
11 Washington, Oregon, Idaho, Montana, Alaska Portland State University '
12 Wyoming, Colorado, Utah, Arizona, New Mexico Art Center Design College - Tucson '
13 Hawaii Hawaii Pacific University '
14 Northern California, Northern Nevada University of California - Berkeley 3rd Place
15 Southern California, Southern Nevada Chapman University 4th Place Wildcard Winner Texas Christian University '

2008 District Winners: AOL Campaign

June 8–9, Atlanta, Georgia, United States of America

District States 2008 Winning Team(s) National Finals Placement
1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Emerson College 5th Place
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Hofstra University
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia George Washington University
3 Virginia, North Carolina, South Carolina University of Virginia 3rd Place
4 Florida, U.S. Virgin Islands, Puerto Rico Florida State University
5 Ohio, West Virginia, Kentucky Ohio University National Champions
6 Illinois, Indiana, Michigan Indiana University Bloomington
6 Illinois, Indiana, Michigan Columbia College Chicago
7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana Louisiana State University
8 North Dakota, South Dakota, Minnesota, Wisconsin University of Wisconsin - Oshkosh
9 Nebraska, Kansas, Iowa, Missouri Webster University
10 Texas, Oklahoma, Arkansas, Northwest Louisiana Texas State University - San Marcos
11 Washington, Oregon, Idaho, Montana, Alaska University of Oregon
12 Wyoming, Colorado, Utah, Arizona, New Mexico Art Center Design College - Albuquerque National Runners-up
13 Hawaii No participant
14 Northern California, Northern Nevada University of Nevada, Reno
15 Southern California, Southern Nevada University of Southern California
Wildcard Winner Texas Christian University 4th Place

2007 District Winners: Coca-Cola Campaign

June 7–8, Louisville, Kentucky, United States of America

District States 2007 Winning Team(s) National Finals Placement
1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Quinnipiac University
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Syracuse University 4th Place
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Baruch College
3 Virginia, North Carolina, South Carolina University of Virginia
4 Florida, U.S. Virgin Islands, Puerto Rico Florida State University
5 Ohio, West Virginia, Kentucky Marshall University
6 Illinois, Indiana, Michigan University of Illinois
6 Illinois, Indiana, Michigan University of Michigan National Runners-Up
7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana Savannah College of Art and Design
8 North Dakota, South Dakota, Minnesota, Wisconsin University of Minnesota - Twin Cities National Champions
9 Nebraska, Kansas, Iowa, Missouri Webster University
10 Texas, Oklahoma, Arkansas, Northwest Louisiana Texas Christian University
11 Washington, Oregon, Idaho, Montana, Alaska Portland State University
12 Wyoming, Colorado, Utah, Arizona, New Mexico Art Center Design College - Tucson
13 Hawaii Chaminade University
14 Northern California, Northern Nevada California State University - Chico
15 Southern California, Southern Nevada University of Southern California 3rd Place
Wildcard Winner University of Texas at Austin
2007 District 14 NSAC Regionals: Fresno, CA
Top Row from Left:
Victor Costa, Veronica Favela, Alicia Allen, Andie Larsen, J.J. Beard, Liz Santos, Kateland Weighall, Robert Ortegon and, Billy Wilson.
Bottom Row from Left:
Bill McGowan, Jen Witz, Brie Leon, Christina Solomon, Jamie Varon & Ramsey Barnette.

2006 District Winners: Postal Vault Campaign

June 10–12, San Francisco, CA

District States 2006 Winning Team National Finals Placement
1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Johnson & Wales University
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia University of Scranton
2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia George Washington University
3 Virginia, North Carolina, South Carolina University of Virginia National Champions
4 Florida, U.S. Virgin Islands, Puerto Rico University of Miami
5 Ohio, West Virginia, Kentucky University of Kentucky
6 Illinois, Indiana, Michigan Ball State University
7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana University of Tennessee
8 North Dakota, South Dakota, Minnesota, Wisconsin University of Minnesota - Twin Cities 3rd Place
9 Nebraska, Kansas, Iowa, Missouri Webster University National Runners-Up
10 Texas, Oklahoma, Arkansas, Northwest Louisiana Southern Methodist University
11 Washington, Oregon, Idaho, Montana, Alaska University of Oregon
12 Wyoming, Colorado, Utah, Arizona, New Mexico Art Center Design College - Albuquerque 4th Place
13 Hawaii Chaminade University
14 Northern California, Northern Nevada University of Nevada, Reno
15 Southern California, Southern Nevada Chapman University 5th Place
Wildcard Winner University of Wisconsin - Madison

Past Sponsors and Winners

Year Sponsor Winning Team Year Sponsor Winning Team
1973 California Vinter Michigan State University 1974 American Motors Corporation University of South Carolina
1975 Warner-Lambert University of Texas-Austin 1976 Toyota Motor Sales USA University of Texas-Austin
1977 Frito-Lay Inc. San Jose State University 1978 Coca Cola USA (Sprite) Virginia Commonwealth University
1979 Wella Balsam University of Tennessee 1980 Nabisco, Inc. San Antonio College
1981 Adolf Coors Michigan State University 1982 Corning Glass Works University of Virginia
1983 Maxwell House Coffee University of Georgia 1984 Radio Shack Texas Tech University
1985 Burger King Corporation San Jose State University 1986 Levi Strauss and Company Iowa State University
1987 Chevrolet Motor Division Brigham Young University 1988 Nestle Foods Corporation University of Oregon
1989 Kellogg Company University of West Florida 1990 The Hearst Corporation Southwest Texas State University
1991 American Airlines University of Wisconsin–Madison 1992 Visa USA University of Montana
1993 Saturn Corporation Ithaca College 1994 Eastman Kodak Company University of Houston
1995 Chrysler Corporation Loyola University-New Orleans 1996 American Red Cross University of West Florida
1997 Pizza Hut University of West Florida 1998 Hallmark Cards, Inc. George Washington University
1999 Toyota Motor Sales, USA UCLA 2000 The New York Times University of Alabama
2001 Daimler-Chrysler University of Wisconsin–Madison 2002 Bank of America Southern Methodist University
2003 Toyota Motor Sales University of Nevada-Reno 2004 VISIT FLORIDA Southern Methodist University
2005 Yahoo! Texas State University-San Marcos 2006 Postal Vault University of Virginia
2007 Coca-Cola University of Minnesota-Twin Cities 2008 AOL (AIM) Ohio University
2009 Century Council Syracuse University 2010 State Farm Chapman University
2011 jcpenney University of Miami 2012 Nissan North America University of Nebraska-Lincoln
2013 Glidden University of Miami 2014 Mary Kay Purdue University Calumet
2015 Pizza Hut University of Oregon 2016 Snapple - -

External links

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