Nestlé Nesvita Women of Strength '09

Nestlé Nesvita Women of Strength '09
Genre Educational Talk Show
Written by Mohsin Farooq
Directed by Kamran Qureshi and
Iram Qureshi
Presented by Ayesha Khan
Theme music composer Imran Rafique &
Ahsan Ali Taj
Original language(s) Urdu
No. of seasons 1
No. of episodes 26
Production
Executive producer(s) Haroon Qureshi
Producer(s) Sajjad Gul
Editor(s) Khurram Siddiqui
Location(s) Lahore and Karachi,
Pakistan
Cinematography Irshad Ali Arshy
Running time 25 minutes
Production company(s) Evernew Group
Distributor Maxus
Release
First shown in Geo TV, ARY TV, TVOne Global
External links
[official website Evernew Group]

Nestlé Nesvita Women of Strength '09 was a weekly television talk show, which selected young women, ages 14–25, to promote education, skills and choosing the right career. The show was hosted by Ayesha Khan, directed by Kamran Qureshi & Iram Qureshi and produced by Sajjad Gul's Evernew Group for Nestlé Nesvita.

Nestlé Nesvita's Women of Strength initiative aims to provide young urban women with the tools and guidance to create positive, goal-achieving changes in their lives. It tells stories of strength from women who thought they had achieved something extraordinary in life and deserved the title of ‘Woman of Strength’.[1][2][3]

The Concept

Every woman is strong if she can believe in her and trust on her abilities. Women is the judge, jury and the lawyer. She runs the country, makes laws in the parliament, masterminds hostile takeovers in multinationals, anchors the network’s primetime shows, flies a MIG jet fighter, and runs a chain of branded stores.

In between, she raises a family, runs the household and balances the marital equation. She’s a woman of substance. She’s a woman of strength. She does all that she can.

The Show

The show starring 26 Nestle Nesvita Women of Strength selected after going through a detailed screening process on the basis of their goals and believe in them. Each show focuses an inspiring young woman and spend a day with her in school, family and friends, to explore the factors involved to be high achiever, her goal and vision.

Live audience, her parents and mentor, a top professional from the respected field were invited in a show and run that package on set to introduce woman of strength. A female celebrity guest was there every week in the show as role model who've struggled and achieved a lot in life. In order to appreciate these women and promote their skills they were awarded Nestle Women of Strength Award for the week. In the end of the show Woman of Strength writes their goal, signs it and put that shield in a showcase area of the set.[4][5]

The Themes, Goals & Guests

Every week show has a different theme.

Themes Goals Mentors Guests
Creativity Interior Designer Bina Kazi (Interior Designer) Zeb and Haniya
Healthy Eating Nutritionist Shelina Amir (Nutritionist) Tooba Siddiqui (Model/Actress)
Adaptability Fashion Designer Shayan Malik (Fashion Designer) Sania Saeed
Ambition Brand Manager Sarah Hussain (Group Brand Manager Nestlé) Andleeb Abbas (CEO - FranklinCovey)
Social Responsibilities Social Worker focus on Women and Children Dr. Mobina Agboatwala (MD Hope Foundation) Sabeen Mahmud (CEO PeaceNiche)
Innovation Radio Presenter / RJ Ayesha Alam Khan (Model, Actress, RJ, Writer & Director) Anila Weldon (Online Marketer)
Empathy Psychiatrist Aisha Sarmad (Psychiatrist) Seemi Pasha (Model/Actress)
Effective Communication Chief Editor Raheela Narejo (Chief Editor HR Tool Kit) Seema Tahir Khan (CEO TVONE and News One TV)
Dedication Architect/Chief Editor Magazine Maria Aslam (Chief Editor: Architecture design Art Magazine) Marina Khan (Actress/Host)
Trend Awareness Make Up Artist Neelofar Peerzada (Makeup Artist) Maria Butt (Fashion Designer)
Integrity Director HR Uzma Butt (Director HR Nestlé) Anjum Waris Khan (VP Behbud Association)
To Reinvent Stage Performer Nighat Choudhri (Actress/Stage Performer) Reema Khan (Film Actress, Director and Producer)
Daring Journalist Beena Sarwar (Journalist & Filmmaker) Rabia Baig (Journalist)
Multi Tasking Event Manager Fareeha Altaf - (Executive Director: Catwalk Production) Misbah Khalid (Actress/Director)
Perseverance Neurosurgeon Shahnaz Ibrahim - (Paediatric Neurologist) Kiran Khan (Swimmer)
Intellect Writer Mahnoosh Haider Ali Huma Baig (CEO - Serendip Productions)
Originality Chef Nausheen Saeed (Owner Cafe 9) Dr. Muzna Ibrahim (Actress/Host/Model)
Intellect Fiction Writer Imrana Maqsood (Writer) Fatima Surayya Bajia (Novelist) Jahan Ara Hai (VP Female NGO Founded by Rana Liaquat Ali)
Risk Taking Business/Cosmetic Products & Accessories Nabeha Zeeshan (Cosmetics Franchise Owner) Zeenat Saeed Ahmed (CEO Taneez)
Confidence Host Live Show Shaista Lodhi (Host Live Show) Noor (Actress/Model)
Imagination Photographers Maraam & Abroo (Photographers) Nadya Mistry (Fashion Designer)
Inspiration TV Director Angeline Malik (TV Actress/Director) Sarwat Gilani (Actress)
Style Model Nadia Hussain (Model) Maheen Khan (Fashion Designer)
Leadership TV Producer Sahira Kazmi (TV Producer/Actress/Director) Urooj Mumtaz (Captain - Women's Cricket Team)
Aesthetics Textile and Fashion Designer Sonia Batla (Textile and Fashion Designer) Saba Ansari (Sab's Owner)

The Target

If these ambitious girls are able to achieve even a little bit of what they are aiming for, team will consider it a success of the show and first step in the right direction. And when these girls find their way towards doing something larger than life, we can all be proud of them as icons.[6]

Soundtrack

External video
A promotional video of Nestlé Nesvita Women of Strength '09

The theme song Khuch Khowab hen (English: There are some dreams and destinations...) was composed by Ahsan Ali Taj & Imran Rafique and sung by Maham Fatima. It was written by Sabir Zafar. Theme instrumentals and slow version of the song were used in the show.

See also

References

  1. "Nesvita WOS". Nestle Nesvita. Retrieved 22 June 2015.
  2. "Nesvita TV coverage". Express News. Retrieved 22 June 2015.
  3. "Branded Shows". Evernew Entertainment. Retrieved 22 June 2015.
  4. "Long Description". Nestle Nesvita Women of Strength 2009. Retrieved 22 June 2015.
  5. "TV Shows". NESTLE NESVITA WOMEN OF STRENGTH. Retrieved 22 June 2015.
  6. "Auditions in colleges". Testimonials. Nestle Nesvita. Retrieved 22 June 2015.

External links

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