Nike Shox

A pair of Nike Shox NZ

Shox is a shoe feature developed by Nike and incorporated in several of their flagship athletic sports shoes. Shox is an array of small hollow columns in the midsoles of the shoe, usually of rubber. There are different formations, but Shox are usually four circular columns in a square formation to provide cushioning. There can also be five or six Shox, 25 mm high, though they may vary in height, and triangular and rectangular Shox that Nike says provide better stability. Some shoes have midsoles made entirely of Shox, like the TL series.

Nike claims that Shox not only absorb impact from heel strike while running, but also claims they "spring back" and add more power to a runner's stride. Aside from this alleged boost in speed, the Shox is supposed to provide superior shock absorption with high-tech elastic foam.

The newer Shox series is compatible with "Nike+ technology." The Nike Shox Saya+ is the most recent Shox with this feature. The new Nike Shox Q'Vida Hi shoe is a new woman's "dance boot" implementation of Shox.

Actor Hugh Laurie of Fox's House is said to have 37 pairs of size 12½ Shox that he wears on the show and off set.

Comedian Jerry Seinfeld is also a fan of, and wears Nike Shox.^[1]

Some of Nike’s best selling shoes include Shox, like the Shox NZ and Shox Turbo, which are available in different colors. These shoes can be found for customization on NikeID, Nike's online shoe customizing site. There are numerous options like different colors and materials for the Shox, along with custom tags.

On February 17, 2006, BBC News reported that Nike had filed a patent infringement suit against rival Adidas, claiming that a range of their trainers replicated its technology.^[2]

Timeline

Nike Shox Turbo 11

2000

Nike releases the first Shox based shoe.

2004

The release of two popular Shox basketball shoes, the Nike Shox Explosive and the Nike Shox Elevate. The Shox VC IV, Shox signature shoe for Vince Carter, is also released.

2008

Some of the new Shox are compatible with the Nike+iPod feature, particularly the Nike Shox Saya.

References

↑ "New York Times: Jerry Seinfeld Intends to Die Standing Up"
↑ "Nike sues Adidas over shoe patent". BBC. 2006-02-17. Retrieved 2009-04-17.

Nike, Inc.

Corporate directors	Jill Ker Conway Tim Cook Phil Knight Travis Knight Mark Parker Orin C. Smith John Thompson Phyllis Wise

Subsidiaries	Converse Hurley Bauer Hockey Former: Cole Haan • Umbro

Assets and products	Air Jordan Air Melo Line Air Max Nike Considered Nike CTR360 Maestri Nike Flywire Nike Free Nike Mercurial Vapor Nike Shox Nike+ Nike Blazers Nike SB Swoosh Air Force 1 Nike Tiempo Nike Total 90 Nike Multi-Turf Nike Air Yeezy Nike Ordem

Miscellaneous	List of Nike sponsorships Nike Academy Nike Sport Research Lab Nike Oregon Project Nike ONE

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