November Project

The November Project is a free, open-to-the-public exercise group founded in Boston, Massachusetts in 2011.[1] The name "November Project" comes from the Google Doc that the founders shared with each other to track their progress in November 2011. While sessions occur year round, the name stuck.

History

Founded by Brogan Graham and Bojan Mandaric, both Northeastern crew alumni, the group was started as a way to keep working out through Boston's cold winter months. The pair made a pact to continue to meet at 6:30am every day.[2][3]

Since that original promise, the group has grown to hundreds of members who exercise multiple times a week in a number of cities around the United States and Canada. Membership is open and free to the general public. The group employs several recruiting strategies including a blog, a Facebook page,[4] and a Twitter account,[5] in addition to various media outlets including Runner's World magazine,[6][7][8] the Boston Globe,[9][10][11] and NPR.[12]

The group selected specific locations within the city of Boston (as well as immediate communities such as Brookline, Massachusetts and Cambridge, Massachusetts) for its workouts. The standard locations include Harvard Stadium for its stairs, and Corey Hill Outlook Park (also known as "Summit Ave.") in Brookline. Today, the group can be found in multiple cities in various locations.

Locations

As of August 27, 2015, November Project was active in 23 cities across North America:[13][14][15][16]

City Start Date Monday Workout Wednesday Workout Friday Workout Ref
Calgary, AB 9 March 2015 Memorial Stairs Various Locations N/A [17]
Edmonton, AB 11 September 2013 Various Locations Royal Glenora Stairs Emily Murphy Park [18][19]
San Francisco, CA Spring 2013 Fort Mason Alta Plaza Park Rotating Hill Workouts [20]
Los Angeles, CA 5 March 2014 N/A Hollywood Bowl Rotating Hill Workouts [21][22]
San Diego, CA 23 October 2013 San Diego Convention Center Kate Sessions Park, Pacific Beach N/A [23][24]
Denver, CO 23 October 2013 N/A Civic Center Park Governor's Park [25][26]
Washington, DC 23 October 2013 Meridian Hill Park, Peace Circle on the last Monday of every month Lincoln Memorial Steps Various Locations [27][28]
Chicago, IL 14 May 2014 N/A Kwanusila Totem Pole Cloud Gate [29]
Indianapolis, IN 15 January 2014 N/A Indiana War Memorial N/A [30][31]
New Orleans, LA 16 April 2014 N/A Mercedes-Benz Superdome Shelter 1 - Lakeshore Dr [32][33]
Baltimore, MD 15 January 2014 N/A Federal Hill Park Patterson Park [34][35]
Boston, MA 11 November 2011 Various Locations Harvard Stadium Corey Hill, Summit Ave Brookline, MA [36][37]
Winnipeg, MB 6 March 2015 N/A The Forks N/A [38]
Minneapolis, MN 5 March 2014 N/A Mill City Museum University of Minnesota Boathouse [39][40]
New York, NY 5 March 2014 N/A Gracie Mansion Various Locations [41][42][43]
Philadelphia, PA 15 January 2014 N/A Rocky Steps, Philadelphia Museum of Art Lemon Hill [44][45]
Madison, WI February 2013 N/A Bascom Hill State Capitol Steps [46][47]
Milwaukee, WI 5 March 2014 N/A Milwaukee County War Memorial Rotating locations around the city [48][49]
Virginia Beach, VA 11 March 2015 N/A Mount Trashmore Park N/A [50][51]
Phoenix, AZ 1 July 2015 N/A Papago Park Amphitheater N/A [52][53]
Vancouver, BC 8 July 2015 N/A Queen Elizabeth Park N/A [54][55]

Collaborations

Over the years, November Project has worked alongside fitness brands, most notably New Balance and The North Face.

New Balance

In July 2013, New Balance launched an advertising campaign centered around the fitness group. The campaign was titled "Runnovation" and focused on the shift in running from being a solitary sport to a social and group-based activity. “This campaign is built on the strong foundation that we, as a brand, have in driving and supporting innovation in the sport of running,” says Hilary Keates, New Balance director of global marketing and brand management.

The advertisements were placed in Men’s Journal, Outside Magazine, Running Times, Women's Running, Competitor, Men’s Health, and Women’s Health.

The North Face

Beginning on March 31, 2015, The North Face and November Project launched jointly-hosted workouts on Tuesday and Thursday evenings. The events are held under the name Mountain Athletics and primarily focus on strength training and conditioning.

The workouts are hosted in five cities in the U.S.: San Francisco, Washington D.C., New York, Chicago and Boston.

References

  1. ↑ Graham, Brogan. "November Project". Retrieved December 13, 2012.
  2. ↑ Muther, Christopher (November 15, 2012). "November Project members embrace exercise, one another". Boston Globe. Retrieved December 13, 2012.
  3. ↑ Goldberg, Carey (November 2, 2012). "Two Guys Walk Into A Bar And A Free Fitness ‘Movement’ Is Born". WBUR National Public Radio. Retrieved December 13, 2012.
  4. ↑ "November Project on Facebook".
  5. ↑ "@nov_project on Twitter".
  6. ↑ "The November Project Celebrates the December Cover". Runner's World. Retrieved 18 April 2014.
  7. ↑ Daniloff, Caleb. "Hugs, Sweat & Cheers". Runner's World. Retrieved 18 April 2014.
  8. ↑ McGoldrick, Hannah. "November Project Pays Back Community by Shoveling". Runner's World. Retrieved 18 April 2014.
  9. ↑ Ross, Mike. "Facebook meets boot camp". Boston Globe. Retrieved 18 April 2014.
  10. ↑ Muther, Christopher. "November Project members embrace exercise, one another". Boston Globe. Retrieved 18 April 2014.
  11. ↑ Miller, Joshua. "For some, fitness and camaraderie come first". Boston Globe. Retrieved 18 April 2014.
  12. ↑ Goldberg, Carey. "Two Guys Walk Into A Bar And A Free Fitness ‘Movement’ Is Born". WBUR. Retrieved 18 April 2014.
  13. ↑ http://november-project.com/warm-welcome-to-turbo15-november-project-surges-now-owns-15-cities/
  14. ↑ "The Week of Insanity (BOS & NOLA!!!)". November Project. Retrieved 17 April 2014.
  15. ↑ "VANCOUVER AND PHOENIX JOIN THE FAMILY, NOW KNOWN AS #21HumpBeat". November Project. Retrieved 26 August 2015.
  16. ↑ http://november-project.com/welcome-tribe/
  17. ↑ "Calgary Fit Mob turned November Project". November Project. November Project. Retrieved 10 March 2015.
  18. ↑ "Edmonton, AB Canada". November Project. Retrieved 18 April 2014.
  19. ↑ "Real Plan for Wednesday". November Project. Retrieved 18 April 2014.
  20. ↑ "San Francisco, CA". November Project. Retrieved 10 August 2014.
  21. ↑ "Los Angeles, CA". November Project. Retrieved 18 April 2014.
  22. ↑ "Warm Welcome to #Turbo15 – November Project Surges & Now Owns 15 Cities". November Project. Retrieved 18 April 2014.
  23. ↑ "San Diego CA". November Project. Retrieved 18 April 2014.
  24. ↑ "NOVEMBER PROJECT IS OFFICIALLY IN 7 CITIES! TODAY’S #POWERFUL7". November Project. Retrieved 18 April 2014.
  25. ↑ "Denver CO". November Project. Retrieved 18 April 2014.
  26. ↑ "NOVEMBER PROJECT IS OFFICIALLY IN 7 CITIES! TODAY’S #POWERFUL7". November Project. Retrieved 18 April 2014.
  27. ↑ "Washington, DC". November Project. Retrieved 18 April 2014.
  28. ↑ "NOVEMBER PROJECT IS OFFICIALLY IN 7 CITIES! TODAY’S #POWERFUL7". November Project. Retrieved 18 April 2014.
  29. ↑ "November Project CHI". November Project. Retrieved 34 March 2015. Check date values in: |access-date= (help)
  30. ↑ "Indianapolis, IN". November Project. Retrieved 18 April 2014.
  31. ↑ "It’s Official – #POWER10 had it’s first workout". November Project. Retrieved 18 April 2014.
  32. ↑ "New Orleans, LA". November Project. Retrieved 18 April 2014.
  33. ↑ "The Week of Insanity (BOS & NOLA!!!)". November Project. Retrieved 18 April 2014.
  34. ↑ "Baltimore, MD". November Project. Retrieved 18 April 2014.
  35. ↑ "It’s Official – #POWER10 had it’s first workout". November Project. Retrieved 18 April 2014.
  36. ↑ "Boston, MA". November Project. Retrieved 18 April 2014.
  37. ↑ "November Project™ – Open to Public". November Project. Retrieved 18 April 2014.
  38. ↑ ""Winnipeg Gone Rogue" gone November Project". November Project. November Project. Retrieved 10 March 2015.
  39. ↑ "Minneapolis, MN". November Project. Retrieved 18 April 2014.
  40. ↑ "Warm Welcome to #Turbo15 – November Project Surges & Now Owns 15 Cities". November Project. Retrieved 18 April 2014.
  41. ↑ "New York, NY". November Project. Retrieved 18 April 2014.
  42. ↑ "Warm Welcome to #Turbo15 – November Project Surges & Now Owns 15 Cities". November Project. Retrieved 18 April 2014.
  43. ↑ "Summer Fridays". November Project. Retrieved 22 May 2014.
  44. ↑ "Philadelphia, PA". November Project. Retrieved 18 April 2014.
  45. ↑ "It’s Official – #POWER10 had it’s first workout". November Project. Retrieved 18 April 2014.
  46. ↑ "Madison, WI". November Project. Retrieved 18 April 2014.
  47. ↑ "November Project 608". @Nov_Project_MSN. Retrieved 18 April 2014.
  48. ↑ "Milwaukee, WI". November Project. Retrieved 18 April 2014.
  49. ↑ "Warm Welcome to #Turbo15 – November Project Surges & Now Owns 15 Cities". November Project. Retrieved 18 April 2014.
  50. ↑ "Civil Shades of Grey". November Project. Retrieved 17 March 2015.
  51. ↑ "Banananananananana (YEG)". November Project. Retrieved 17 March 2015.
  52. ↑ "VANCOUVER AND PHOENIX JOIN THE FAMILY, NOW KNOWN AS #21HumpBeat". November Project. Retrieved 26 August 2015.
  53. ↑ "Phoenix, AZ". November Project. Retrieved 26 August 2015.
  54. ↑ "VANCOUVER AND PHOENIX JOIN THE FAMILY, NOW KNOWN AS #21HumpBeat". November Project. Retrieved 26 August 2015.
  55. ↑ "Vancouver, BC". November Project. Retrieved 26 August 2015.

Bibliography

External links

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