OK Go videography

The musical rock band OK Go has earned considerable fame for their creative but often low-budget music videos, most of which have been promoted through Internet video sharing sites like YouTube.[1] Many of these have become viral videos; the 2006 video for "Here It Goes Again", in which the band performed a complex routine with the aid of motorized treadmills, has received over 50 million views four years later.[2] Their video for Needing/Getting, released February 5, 2012 in partnership with Chevrolet, debuted during Super Bowl XLVI and has over 32 million views on YouTube.[3] Samuel Bayer, who produced many music videos in the 1990s, asserted that OK Go's promotion of music videos on the Internet was akin to Nirvana's ushering in the grunge movement.[2] Many of the videos also use long or single-shot takes, which Salon's Matt Zoller Seitz claims "restore[s] a sense of wonder to the musical number by letting the performers' humanity shine through and allowing them to do their thing with a minimum of filmmaking interference".[4] The success of OK Go's music first won the band the 14th Annual Webby Special Achievement Award for Film and Video Artist of the Year.[5] The video for "This Too Shall Pass" was named both "Video of the Year" and "Best Rock Video" at the 3rd annual UK Music Video Awards.[6]"This Too Shall Pass" won the LA Film Fest's Audience Award for Best Music Video,[7] UK MVA Awards – Music Video of the Year Winner 2010,[8] among others.

The band has worked with directors including Francis Lawrence, Olivier Gondry (brother of Michel Gondry), Brian L. Perkins, Scott Keiner, and Todd Sullivan. The videos have been screened and displayed at museums, art galleries, and film festivals around the world including The Guggenheim Museum,[9] The Museum of the Moving Image,[10] The Edinburgh International Film Festival,[11] The Los Angeles County Museum of Art,[12] The Los Angeles Film Festival,[13] and the Saatchi & Saatchi New Director's Showcase.[14]

In 2008, Damian Kulash said that the band had not produced the YouTube videos as part of any overt "Machiavellian" marketing campaign. "In neither case did we think, 'A-ha, this will get people to buy our records.' It has always been our position that the reason you wind up in a rock band is you want to make stuff. You want to do creative things for a living."[15]

Style

OK Go's distinctive, choreography-heavy performance style first originated from a 1999 appearance on the Chicago-based public television show "Chic-a-GoGo"; WBEZ radio personalities Peter Sagal, Jerome McDonnell of Worldview, Gretchen Helfrich (formerly of Odyssey) and Ira Glass pretended to play instruments to "C-C-C-Cinnamon Lips" as OK Go danced, because the band wasn't allowed to play live on the show.[16] On August 31, 2006, OK Go appeared live at the 2006 MTV Video Music Awards performing their treadmill routine for "Here It Goes Again". On November 7, 2006, OK Go released a deluxe limited edition CD/DVD of the album Oh No. The DVD contains their music videos (dancing and playing instruments), a video of 180 fans performing the "A Million Ways" dance for a YouTube contest, previously unseen footage, and a behind-the-scenes look at their treadmill rehearsals for the "Here It Goes Again" video and for the MTV VMAs.

Discography

Studio Albums

Videos

Videos from OK Go

"Get Over It"

"Don't Ask Me"

"Don't Ask Me (Dance Booth)"

"You're So Damn Hot"

Videos from Oh No

"A Million Ways"[21]

"Here It Goes Again"

OK Go's official video for "Here It Goes Again."

"Invincible"

"Do What You Want" (Party Version)

"Do What You Want" (Wallpaper Version)

Videos from Of the Blue Colour of the Sky

"WTF?"[35]

"This Too Shall Pass" Official Video (Marching Band)[39]

"This Too Shall Pass" Rube Goldberg Machine[42]

OK Go's official video for "This Too Shall Pass" Rube Goldberg Machine

"End Love"[46]

"White Knuckles"[51]

OK Go's official video for "White Knuckles"

"Last Leaf"[58]

OK Go's official video for "Last Leaf"

"Back From Kathmandu"[64]

"All Is Not Lost"[68]

OK Go's official video for "All Is Not Lost"

"Needing/Getting"[72]

OK GO's official video for "Needing/Getting"

"Skyscrapers"[76]

OK Go's official video for 'Skyscrapers'

Videos from Hungry Ghosts

"The Writing's On the Wall"

"I Won't Let You Down"

"Upside Down & Inside Out"

Special collaborations and non album-related videos

"Today Goes Viral"[81]

"The Muppet Show Theme Song"[83]

"3 Primary Colors"[89]

"Saatchi and Saatchi Music Video Challenge 2013"[92]

"OK Go: An NPR Tiny Desk Concert In 223 Takes"[95]

References

  1. Jones, Nate (2010-11-10). "Ranking the OK Go Video Catalogue: Are the Videos Always Better Than the Songs?". Time. Retrieved 2010-11-26.
  2. 1 2 Elan, Priya (2010-09-25). "Here they go again: new OK Go video is a White Knuckle ride". The Guardian (London). Retrieved 2010-09-25.
  3. 1 2 "Super Bowl Commercials 2012: OK Go's Chevy Sonic Music Video". sbnation.com. Retrieved 13 June 2013.
  4. Seitz, Matt Zoller (2010-09-21). "Can OK Go save the movie musical?". Salon.com. Retrieved 2010-09-25.
  5. "14th Annual Webby Special Achievement Award Winners". Webby Awards. 2010-05-04. Retrieved 2010-05-04.
  6. "OK Go win video of year award". The Daily Telegraph (London). 2010-10-13. Retrieved 2010-10-13.
  7. "OK Go win Audience Award For Best Video".
  8. "OK Go Win UK MVA Awards Music Video of the Year".
  9. "YouTube Play: Live from the Guggenheim". guggenheim.org. Retrieved 26 July 2013.
  10. "Spectacle:The Music Video". movingimage.us. Retrieved 26 July 2013.
  11. "'Here It Goes Again,' OK Go's Latest Homemade Video (on Treadmills) Added by VH1". prnewswire.com. Retrieved 26 July 2013.
  12. "OK Go Video Release Party @ LACMA". breesays.buzznet.com. Retrieved 26 July 2013.
  13. "TIMELINE: 2010-2012". lafilmfest.com. Retrieved 29 July 2013.
  14. "Saatchi & Saatchi New Director's Showcase". saatchi.com. Retrieved 26 July 2013.
  15. Kirsner, Scott (2009). Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age. Boston, MA: CinemaTech Books. p. 88. ISBN 1-4421-0074-5.
  16. Sagal, Peter (2010-03-10). "Peter Sagal And Ira Glass In A 1999 OK Go Video, Seriously". Retrieved 2012-08-21.
  17. "Get Over It - Official Video". YouTube. Retrieved 13 June 2013.
  18. "Don't Ask Me - Official Video". YouTube. Retrieved 13 June 2013.
  19. "Don't Ask Me (Dance Booth) - Official Video". YouTube. Retrieved 13 June 2013.
  20. "You're So Damn Hot - Official Video". YouTube. Retrieved 13 June 2013.
  21. "A Million Ways - Official Video". okgo.net. Retrieved 13 June 2013.
  22. "A Million Ways - Official Video". YouTube. Retrieved 13 June 2013.
  23. Edmond, Maura (November 27, 2012). "Here We Go Again: Music Videos after YouTube". Television & New Media. doi:10.1177/1527476412465901. Retrieved 14 June 2013.
  24. "OK Go to Perform 'Here It Goes Again' - On Treadmills! - On MTV's Video Music Awards on Thursday, August 31st". prnewswire.com. Retrieved 15 August 2013.
  25. 1 2 "Here It Goes Again - Official Video". YouTube. Retrieved 13 June 2013.
  26. 1 2 3 Kaufman, Gil. "YouTube Faves OK Go: The Band Least Likely To Become Famous For Their Dancing". MTV News. MTV. Retrieved 14 June 2013.
  27. "Nike’s Viral Attachment". freshpeel.com. Retrieved 15 August 2013.
  28. "YouTube Presents First Awards". CBS News. 2007-03-26. Retrieved 2008-03-26.
  29. "New OK Go Video Is For The Dogs (And The Goats!)". Yahoo Music. Retrieved 21 June 2013.
  30. Sudath, Clair (28 July 2011). "The 30 All-TIME Best Music Videos". Time Magazine. Retrieved 13 June 2013.
  31. "Invincible - Official Video". YouTube. Retrieved 13 June 2013.
  32. "Walking Asakusa with Olivier Gondry". Ping Magazine. http://pingmag.jp. Retrieved 14 June 2013. |first1= missing |last1= in Authors list (help); External link in |publisher= (help)
  33. "Do What You Want - Official Video". YouTube. Retrieved 13 June 2013.
  34. Dansby, Andrew (16 February 2007). "In OK Go's case, video saved the radio star". Houston Chronicle. Retrieved 15 June 2013.
  35. 1 2 "WTF? - Official Video". okgo.net. Retrieved 13 June 2013.
  36. "WTF? - Official Video". YouTube. Retrieved 22 April 2014.
  37. "OK Go The Making of WTF". ifc.com. Retrieved 14 June 2013.
  38. "The OKGO WTF effect". blog.makezine.com. Retrieved 14 June 2013.
  39. "This Too Shall Pass Marching Band - Official Video". okgo.net. Retrieved 13 June 2013.
  40. "This Too Shall Pass, Marching Band - Official Video". YouTube. Retrieved 22 April 2014.
  41. Nagy, John (Winter 09-10). "A ‘massive explosion of joy and music’". Notre Dame Magazine. Retrieved 13 June 2013. Check date values in: |date= (help)
  42. "This Too Shall Pass Rube Goldberg Machine - Official Video". okgo.net. Retrieved 13 June 2013.
  43. "This Too Shall Pass, Rube Goldberg Machine - Official Video". YouTube. Retrieved 22 April 2014.
  44. 1 2 3 Tweney, Dylan (2 March 2010). "How OK Go’s Amazing Rube Goldberg Machine Was Built". wired.com. Retrieved 14 June 2013.
  45. "How OK Go Built the Craziest Rube Goldberg Machine Yet". gizmodo.com. Retrieved 14 June 2013.
  46. "End Love - Official Video". okgo.net. Retrieved 13 June 2013.
  47. "End Love - Official Video". YouTube. Retrieved 22 April 2014.
  48. "OK Go "End Love" – Masters of the One Take Music Video, by Gunther and Lieberman". motionographer.com. Retrieved 14 June 2013.
  49. 1 2 "OK Go Answer Readers' Questions About 'End Love' Video". spinner.com. Retrieved 14 June 2013.
  50. 1 2 Buxton, Adam. "BUG BITES: OK Go - End Love". Adam Buxton's Bug. Sky Atlantic. Retrieved 14 June 2013.
  51. "White Knuckles - Official Video". okgo.net. Retrieved 13 June 2013.
  52. "White Knuckles - Official Video". YouTube. Retrieved 22 April 2014.
  53. 1 2 "OK Go's new music video for 'White Knuckles' features talented dogs (and raises money for homeless animals)". latimesblogs.latimes.com. 24 September 2010. Retrieved 14 June 2013.
  54. "The Greatest Music Video Ever: OK Go White Knuckles Dog Video". talentedanimals.com. Retrieved 14 June 2013.
  55. "OK GO HITS TV CIRCUIT WITH "WHITE KNUCKLES"". fender.com. Retrieved 14 June 2013.
  56. "OK Go "White Knuckles"". nintendo.com. Retrieved 14 June 2013.
  57. Fine, Victoria (21 September 2010). "New OK Go Video Promotes Animal Rescue Efforts". huffingtonpost.com.com. Retrieved 14 June 2013.
  58. "Last Leaf - Official Video". okgo.net. Retrieved 13 June 2013.
  59. Our Story | danger!awesome
  60. "Last Leaf - Official Video". YouTube. Retrieved 22 April 2014.
  61. "OK Go: Last Leaf (Video)". theawesomer.com. Retrieved 14 June 2013.
  62. "Samsung NX100 and OK Go "Last Leaf" Video Collaboration Premieres Today". businesswire.com. Retrieved 14 June 2013.
  63. "OK Go Toast to New Video for 'Last Leaf'". billboard.com. Retrieved 14 June 2013.
  64. "Back From Kathmandu - Official Video". okgo.net. Retrieved 13 June 2013.
  65. "Back From Kathmandu - Official Video". YouTube. Retrieved 13 June 2013.
  66. Lindvall, Helienne (1 April 2011). "Behind The Music: Is It OK For Bands to Court Brands?". London: guardian.co.uk. Retrieved 29 July 2013.
  67. "Range Rover goes viral with OK Go and their new geo-mapping app". thenextweb.com. Retrieved 14 June 2013.
  68. "All Is Not Lost - Official Video". okgo.net. Retrieved 13 June 2013.
  69. "All Is Not Lost - Official Video". YouTube. Retrieved 22 April 2014.
  70. 1 2 Iezzi, Teressa. "OK GO’S HUMAN KALEIDOSCOPE, ALL IS NOT LOST, AND HOW IT TRANSLATES INTO SALES". FastCoCreate. FastCompany. Retrieved 13 June 2013.
  71. Clark, David. "New 3D OK Go Video "All Is Not Lost" Now On Nintendo Video". 3Dsview. Retrieved 13 June 2013.
  72. "Needing/Getting - Official Video". okgo.net. Retrieved 13 June 2013.
  73. "Needing/Getting - Official Video". YouTube. Retrieved 22 April 2014.
  74. 1 2 "OK Go and Chevrolet Team Up for Auto-Acoustic Awesomeness". wired.com. Archived from the original on May 22, 2013. Retrieved 13 June 2013.
  75. "How fun.'s 'We Are Young' Scored Chevy's 'Stunt Anthem' Super Bowl Spot". billboard.com. Retrieved 13 June 2013.
  76. 1 2 "Skyscrapers - Official Video". okgo.net. Retrieved 13 June 2013.
  77. "Skyscrapers - Official Video". YouTube. Retrieved 22 April 2014.
  78. "OK Go "Skyscrapers" Available on Nintendo Video on: Mar 29, 2012". nintendo.com. Retrieved 13 June 2013.
  79. https://m.youtube.com/watch?v=m86ae_e_ptU
  80. https://m.youtube.com/watch?v=u1ZB_rGFyeU
  81. 1 2 Mirkinson, Jack (18 November 2010). "'Today' Hosts Get Trapped In Ping-Pong Filled Tubes For OK Go Video (VIDEO)". huffingtonpost.com. Retrieved 15 Aug 2013.
  82. https://m.youtube.com/watch?v=0KBn0sj5S4I
  83. "OK Go and The Muppets - Muppets Theme Song Video". okgo.net. Retrieved 13 June 2013.
  84. "The Muppets Show Theme Song - Official Video". YouTube. Retrieved 13 June 2013.
  85. "'The Muppets' Tribute Album Features Weezer, OK Go, Andrew Bird, My Morning Jacket & More". blogs.indiewire.com. Retrieved 17 June 2013.
  86. "OK Go and the Muppets Star in New Video, Internet Explodes". newsfeed.time.com. 24 August 2011. Retrieved 17 June 2013.
  87. "OK Go Perform With The Muppets On Jay Leno". gigwise.com. Retrieved 13 June 2013.
  88. 1 2 Abramson, Dan (23 June 2010). "Muppets, OK Go, And Zach Galifianakis Star In The Ultimate Internet Video". huffingtonpost.com. Retrieved 13 June 2013.
  89. 1 2 "OK Go and Sesame Street Team up to Teach Primary Colors". npr.org. Retrieved 29 July 2013.
  90. https://m.youtube.com/watch?v=yu44JRTIxSQ
  91. "Al Jarnow Directs OK Go Video For Sesame Street". numerogroup.wordpress.com. Retrieved 29 July 2013.
  92. https://www.talenthouse.com/i/saatchi-and-saatchi-ok-go-video-challenge
  93. https://m.youtube.com/watch?v=47PDFwMcplw
  94. https://m.youtube.com/watch?v=D67eXfNBWOU
  95. 1 2 "OK Go: An NPR Tiny Desk Concert In 223 Takes". npr.org. Retrieved 13 June 2013.
  96. https://m.youtube.com/watch?v=Wm63LibDiFk
This article is issued from Wikipedia - version of the Friday, February 26, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.