Ouma Rusks

Ouma Rusks (Afrikaans: Ouma Beskuit - literally "Grandmother's Rusks") is a South African brand of rusk made from a traditional South African recipe for beskuit.^[1] It was developed in 1939 as "Outspan Rusks" in the Eastern Cape town of Molteno, but changed its name to Ouma soon after.^[2][3] In 1940 the newly created governmental Industrial development Corporation (South Africa) gave its first start-up loan to Ouma Rusks.^[4][5] Ouma became part of Fedfood in the 1970s, and since 1992 has been owned by Foodcorp (South Africa).^[6]

Though based in South Africa, Ouma Rusks are consumed internationally due to the diaspora.^[7]

References

1. Campbell, James. (2010) "The Americanization of South Africa." p. 16
2. "How a private-public partnership saved the historic Eastern Cape town of Molteno". Ouma. 5 November 2013. Archived from the original on 17 June 2014.
3. "Ouma: Welcome". Ouma.
4. Rustomjee, Zavareh. (2007) "The Development of South Africas Chemical Industry and Its Implications for Chemical Sector Development in Southern Africa." Instituto de Estudos Socials e Economicos (IESE), Maputo, Mozambique
5. "A public-private partnership success story." Business Day (South Africa) 14 September 2012. accessed via subscription Gale General OneFile.
6. "Ouma Rusks and Simba Chips - Roaring success steeped in tradition". MWEB (South Africa). Archived from the original on 31 August 2013.
7. "The Ouma Legend Lives On and On." Africa News Service 24 April 2012. accessed via subscription Gale General OneFile, or via AllAfrica.com by subscription