Parliament (cigarette)

Parliament

Older-style Parliament Lights cigarette package (soft pack).
Product type Cigarette
Produced by Altria Group (formerly Philip Morris USA); Philip Morris International
Introduced 1931
Website MyParliament.com
Parliament cigarettes with recessed filter

Parliament is a brand of cigarettes marketed by the company Philip Morris. The brand was introduced in 1931 and is distinctive for its recessed paper filters.[1] It was originally used as an advertising gimmick when cigarettes did not have filters. The first commercial cigarette filters came into use in 1935.[2] Cigarette filters became common in most cigarettes in the 1950s. In the 1940s and 1950s, the brand was marketed for its unique filters, with advertisements reading, "Only the flavor touches your lips", and "Tobacco tastes best when the filter's recessed".[3] The brand also claimed that the recessed filter prevented tar from making contact with the smoker's mouth, unlike standard filters.[4] The Parliament brand holds a strong market position in Georgia, Saudi Arabia, Japan, Argentina, Armenia, Israel, South Korea, Kazakhstan, Turkey, Russia, Montenegro, Ukraine and United States.[5]

Characteristics

Parliaments are one of few brands of cigarettes on the mainstream market to feature a recessed paper filter. Marketing campaigns by Philip Morris stated that the filter was designed to prevent tar from making contact with the smoker's mouth, thus making them lower in tar content as well as enhancing flavor.[3]

U.S. Varieties

Parliaments are sold in the following varieties:

Menthol

Market

Parliament make up 1.7% of Philip Morris sales, in contrast to the corporation's leading seller, Marlboro, which represent 41.1% of Philip Morris sales.[6][7] Actor Charlie Sheen appeared in ads for Parliament in the 1990s.[8]

See also

References

  1. ↑ "History of Philip Morris".
  2. ↑ "The History of Filters". ecigator.net.
  3. 1 2 Vintage Parliament Ad
  4. ↑ http://www.classroomtools.com/subad7b.jpg
  5. ↑ "Parliament Cigarettes- premium quality cannot raise doubts". 20cigsbuy.com. Retrieved 23 July 2014.
  6. ↑ "Philip Morris ups Parliament, Virginia Slims price". Reuters. January 3, 2008. Retrieved 2011-05-05.
  7. ↑ "Parliament Cigarettes". Euro Cig. Retrieved 2011-05-05.
  8. ↑ "Parliament Ad Gallery". tobaccofreekids.org. Retrieved 2011-05-05.

External links

Media related to Parliament (cigarettes) at Wikimedia Commons

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