Pharmacy (restaurant)

Coordinates: 51°30′32″N 0°11′58″W / 51.50889°N 0.19944°W / 51.50889; -0.19944

Pharmacy was a restaurant in Notting Hill, London, which opened in 1998.[1] The venture was backed, in the early days, by Damien Hirst and the public relations guru, Matthew Freud. It gained further publicity thanks to a dispute with the Royal Pharmaceutical Society of Great Britain which claimed the name and the pill bottles and medical items on display could confuse people looking for a real pharmacy. The name itself was breaching the Medicines Act 1968, which restricts the use of "pharmacy". The restaurant's name was subsequently changed to "Army Chap", and then "Achy Ramp": anagrams of "Pharmacy".

However, initial plans to open further restaurants outside London were quietly dropped and the restaurant itself closed in September 2003.[2][3][4]

Hirst, who had only loaned the restaurant the artwork on display on the premises, went on to earn over £11 million when the items were auctioned at Sotheby's.<ref name=Sotheby's>Royal Pharmaceutical Society of Great Britain (October 2004). ""Pharmacy" restaurant items sell for £11m". The Pharmaceutical Journal 273 (7322): 594. Archived from the original on 28 October 2007. </ref> The restaurant's artwork was celebrated in a 2011 exhibition in Leeds Art Gallery.[5]

References

  1. "Pharmacy Restaurant & Bar". Damien Hirst. Retrieved 15 July 2013.
  2. Royal Pharmaceutical Society of Great Britain (September 2003). "Pharmacy restaurant and bar closes". The Pharmaceutical Journal 271 (7268): 396. Archived from the original on 8 October 2007.
  3. Barton, Laura (24 September 2003). "The drugs didn't work". The Guardian. Retrieved 15 July 2013.
  4. Reynolds, Nigel (23 September 2003). "Artist's "Pharmacy" restaurant closes". The Telegraph. Retrieved 15 July 2013.
  5. "Damien Hirst serves up restaurant art". BBC News. 6 July 2011. Retrieved 15 July 2013.


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