Popspoken

Web address www.popspoken.com
Slogan You seek, we speak
Type of site
 Culture news publication
Available in English
Editor Kyle Malinda-White, Skii
Launched 29 March 2011

Popspoken is an on-line pop-culture news publication founded on 29 March 2011. The publication covers Singapore, Asian and international entertainment and lifestyle news, both for consumer and insider audiences.

Beginnings

Popspoken was set up as a blog on 29 March 2011. It was one of Singapore's first multi-writer commentary blogs, in the same vein as other international sites such as Oh No They Didn't (ONTD).

Registration and revamp

Kyle Malinda-White and Skii Chung[1] from the original 2011 team remained with the site, and they are presently the site's main drivers, albeit behind the scenes. Following an overhaul of Popspoken's brand, team structure and content, the site's initial focus on rehashing international entertainment news gave way to more local reporting across entertainment and lifestyle sections.

Popspoken's current editorial team comprises lead editor Sheryl Teo,[2] arts editor Angela Low,[3] entertainment editors Evan Woon[4] and Jovi Ho,[5] and issues editor Nicholas Teo.[6] Popspoken's slogan, "You seek, we speak" was coined on 26 July 2012 based on a suggestion by curator, Llama Chow.

A rebrand was complete by the fourth quarter of 2013 with a new website design and new verticals including global radar, technology, travel and food.

Design

Popspoken adopts the upside-down ampersand as its vertical logo and its typeface as its horizontal logo. In the latter, the first letter 'O' is replaced with the upside-down ampersand.

Awards and features

Three months after its launch, Singapore events blog Singapore Things To Do Today lauded the site, calling it one that "feed(s) your kaypoh[7] minds with the most newsy facts on what’s in, what’s out & what’s really going on with your favourite artistes & people".[8] Six months after its launch, Popspoken was listed on e-commerce site Runaway Singapore as part of 15 lifestyle websites 'emerging in the online market'.[9]

In 2013, the website was nominated for 3 categories—Best Lifestyle Blog, Best Music Blog and Best Microblog—in the omy Singapore Blog Awards 2013.[10]

Notable stories

Baey Yam Keng's selfies

Popspoken ran a listicle on Member of Parliament (MP) Baey Yam Keng being one of the first MPs to set up an Instagram account filled with selfies of the politician.[11] As a result of the listicle going viral, the publication was name-checked by Singapore broadsheet daily The Straits Times in a reaction piece.[12] Other publications also cited Popspoken's piece.[13]

1 World Music Festival cancellation

Popspoken also ran an exclusive story on the reasons behind the cancellation of the 1 World Music Festival, a music festival that was slated to be held during the 2013 Formula 1 weekend in Singapore but was cancelled at the last minute. The story series contained reports from industry insiders and those working for the festival.[14]

Although rumours of artistes being promoted before they were invited were quashed by organisers,[15] other reports on ticketing and licensing issues were picked up by various publications.[16][17][18]

Popspoken was the only local publication to report on accusations of embezzlement, after a tip-off linked a Phuket party gone wrong[19] to the 1 World fiasco, in which the source revealed that both events were chaired by the same person. The name of the staff member was not revealed in the Popspoken report.

Other mentions

Popspoken's articles have also been featured on Oh No They Didn't.[20][21]

Syndication

Popspoken is syndicated to Yahoo!'s Singapore imprint. It was formerly syndicated on Singapore broadsheet daily The Straits Times's entertainment website ST Communities as well as on Singtel's Newsloop mobile news app.

References

  1. ↑ Skii Chung Retrieved n 11 February 2016.
  2. ↑ Sheryl Teo Retrieved on 16 June 2014.
  3. ↑ Angela Low Retrieved on 16 June 2014.
  4. ↑ Evan Woon Retrieved on 16 June 2014.
  5. ↑ Jovi Ho Retrieved on 16 June 2014.
  6. ↑ Nicholas Teo Retrieved on 16 June 2014.
  7. ↑ "Kaypoh, Wiktionary", retrieved on 2011-12-28.
  8. ↑ "POPSPOKEN - For Your Poppin' Dose Of Pop!". Singapore Things To Do Today. 8 June 2011. Retrieved 28 December 2011.
  9. ↑ "Lifestyle Websites Unearthed << The Runaway Blog". Runaway SG. 1 September 2011. Retrieved 28 December 2011.
  10. ↑ Singapore Blog Awards 2013. Retrieved on 15 September 2013.
  11. ↑ Popspoken, 5 August 2013. Retrieved on 16 June 2014.
  12. ↑ Straits Times Online, 14 August 2013. Retrieved on 15 September 2013.
  13. ↑ xinmsn News, 20 November 2013. Retrieved on 17 June 2014.
  14. ↑ Popspoken, 4 September 2013. Retrieved on 16 June 2014.
  15. ↑ Scene Asia - Wall Street Journal, 19 September 2013. Retrieved on 16 June 2014.
  16. ↑ Yahoo Entertainment Singapore, 19 September 2013. Retrieved on 16 June 2014.
  17. ↑ Hype Malaysia, 19 September 2013. Retrieved on 16 June 2014.
  18. ↑ Marketing Interactive, 19 September 2013. Retrieved on 16 June 2014.
  19. ↑ The Phuket News, 6 December 2012. Retrieved on 16 June 2014.
  20. ↑ Oh No They Didn't, 30 December 2013. Retrieved on 16 June 2014.
  21. ↑ Oh No They Didn't, 4 January 2012. Retrieved on 16 June 2014.

External links

This article is issued from Wikipedia - version of the Monday, April 18, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.