Qibla Cola

Qibla-Cola
Type Cola
Manufacturer Qibla Cola Company
Country of origin United Kingdom
Introduced January 2003
Discontinued September 2005 (UK)
Related products Coca-Cola, Zamzam Cola, Mecca Cola

Qibla Cola a cola-flavored carbonated beverage is the flagship product of the Qibla Cola Company, based in Derby, England. The company differentiated itself and its products from its rivals by making an ethical stance in all its operations including giving 10% of its profits to worthy charitable causes. The company expanded distribution into North America, Netherlands, Pakistan and Malaysia before the UK company went into receivership in September 2005.[1]

Founders

The two founders of the company were cousins, Zahida Parveen and Zafer Iqbal from Derby. Zahida Parveen had been involved in a number of charitable projects, decided to initiate this company with a social aim of giving 10% of all profits to charity. Abid Hussain was a public face and an investor in the company.

Launch

Qibla Cola was launched onto the UK market in February 2003, with a nationwide distribution established within months. Strong media interest resulted in reports appearing in the global media and distribution and investment offers coming worldwide.

Agreements had been reached with distributors in other countries in Europe, North America and Asia, including Canada, Netherlands, Pakistan, Bangladesh, Turkey and Malaysia.

Philosophy

An advertising poster for Qibla Cola.

Qibla Cola's marketing strategy and corporate vision reflected an attempt to tap into a desire for responsible consumption. They claimed to offer a genuine alternative for those cola-drinkers who are wary about the practices and ethics of the major multinational soft-drink companies. Qibla's ethical stance manifested itself in the company's pledge to donate 10% of its net profits to humanitarian causes around the world.

The company said that its name, qibla was used in its primary linguistic sense, to mean "direction". Qibla Cola was thus aimed at consumers of all faiths and ethnic backgrounds, although the company noted that they have had more success on Muslim markets and that all their products are halal.

The word qibla is also a reference to the word Qibla used by Muslims to indicate the direction of the Masjid al Haram in the holy city of Makkah, towards which all Muslims turn when praying.

Additionally it has been suggested Qibla is a play in the surname of one of the founders as it is an anagram of Iqbal.

In addition to its two cola varieties, the company produced and sold the following products:

Qibla's chief competitors included Iran's Zamzam Cola, in addition to the US-originating products of the Coca-Cola and Pepsi Cola families.

Progress

Operations in Turkey, Malaysia, Pakistan and Bangladesh are on-going as independent entities.

The UK arm of the company was put into administration in September 2005 following claims by the owners of anti-competitive practices of competitors.

References

This article is issued from Wikipedia - version of the Saturday, January 31, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.