Raisin Bran

A bowl of raisin bran cereal

Raisin bran (sultana bran in some countries[1]) is a breakfast cereal manufactured by several companies under a variety of brand names, including Kellogg's Raisin Bran, General Mills' Total Raisin Bran and Post Foods' Post Raisin Bran.

History

"Skinner's Raisin Bran" was the first bran brand on the market, introduced in the United States in 1926 by U.S. Mills.

The name "Raisin Bran" was at one time trademarked by Kellogg, however in 1944 the District Court for Nebraska found:

The name "Raisin-BRAN" could not be appropriated as a trade-mark, because: "A name which is merely descriptive of the ingredients, qualities or characteristics of an article of trade cannot be appropriated as a trademark and the exclusive use of it afforded legal protection. The use of a similar name by another to truthfully describe his own product does not constitute a legal or moral wrong, even if its effect be to cause the public to mistake the origin or ownership of the product." [2]

Health

In 1991, Kellogg's complained that WIC program guidelines did not allow for the purchase of Kellogg's Raisin Bran for containing too much sugar.[3]

Kellogg's Sultana Bran received four and a half stars out of five on the Australian Government's health star ratings system.[4]

References

  1. ↑ "What Is a Sultana?". wiseGEEK. Retrieved 2014-03-13.
  2. ↑ Skinner v. Kellogg
  3. ↑ "Kellogg Raisin' a Fuss; Cereal Maker Says WIC Food Guidelines Barring Bran as Too Sugary Are All Wet". The Washington Post. Retrieved 2008-03-20.
  4. ↑ Han, Esther (20 April 2015). "Food health star ratings: Kellogg's reveals the cereal that gets 1.5 stars". The Sydney Morning Herald.

External links


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