Rebelle (fragrance)
| Rebelle | |
|---|---|
 | |
| Fragrance by Rihanna | |
| Type | Women's fragrance |
| Released | Spring 2012 |
| Label | Parlux Fragances |
| Predecessor | Reb'l Fleur |
| Successor | Nude |
Rebelle is the second fragrance for women by Barbadian recording artist Rihanna. The fragrance was released in Spring 2012 under the perfume line Parlux Fragrances.[1] The fragrance was made available for purchase on Belk.com, on February 15, 2012.[2] in the United States. It was also available in a special pack at Macy's for a limited time. The pack included the pop singer's previous fragrance, Reb'l Fleur, her sixth studio album, Talk That Talk and Rebelle.[3]
Background
In a poll, on the official website, for Rihanna's first fragrance, Reb'l Fleur, Rihanna asked fans to state whether they were a Rebelle or a Fleur. After an overwhelming 68% of Rihanna's fans voted Rebelle, the singer decided to embark on the release of her second fragrance, Rebelle, having achieved great success with her debut fragrance, Reb'l Fleur.[1]
Information
Rihanna described the fragrance, as having a "feminine romantic element," while maintaining a "defiant quality." She added, "my new fragrance is about taking control but still being a lady." [4] The top notes of the fragrance include; plum, strawberry and ginger, the middle notes include orchid, cacao and heliotrope, and the base notes include musk, patchouli, amber and coffee. The fragrance is packaged in a flacon shape, created of red and gold surfaces, similar to that of Rihanna's previous fragrance.[5]
Promotion
The promotional campaign for Rebelle, was shot by renowned music video director, Anthony Mandler, who also shot the promotional campaign for Reb'l Fleur.[1] The fragrance was also marketed on the social networking service, Facebook and on Twitter.[6][7] Additionally, a large billboard, displayed in Times Square, New York, features Rihanna, promoting the fragrance.[8]
Products
- 100 ml/ 3.4 oz
- 50 ml/ 1.7 oz
- 30 ml/ 1.0 oz
- 15 ml/ 0.5 oz
- Body Lotion 200 ml/ 6.7 oz
- Shower Gel 90 ml/ 3.0 oz
Reception
Since the release of Rebelle in the United Kingdom in February 2012, it has sold over 2 million bottles. Rihanna's fragrance has beaten other celebrity scents, in terms of bottles sold, including Heat by Beyoncé, Glow by Jennifer Lopez and Midnight Fantasy by Britney Spears. Rebelle sold a record-breaking, 4 million bottles, in the UK, at the end of 2012.[9][10]
References
- 1 2 3 "Meet Rebelle, Rihanna's New Fragrance - The Hook". Billboard.com. Retrieved 2012-05-29.
- ↑ "Rebelle by Rihanna now available at Belk.com". Plus.ultgate.com. Retrieved 2012-05-29.
- ↑ http://www1.macys.com/shop/product/rebl-fleur-rebelle-by-rihanna-deluxe-gift-set?ID=637072
- ↑ "Rihanna’s New Rebelle Perfume Comes Out Soon!". News.instyle.com. 2011-11-18. Retrieved 2012-05-29.
- ↑ "Rebelle Rihanna perfume - a new fragrance for women 2012". Fragrantica.com. Retrieved 2012-05-29.
- ↑ "Reb'l Fleur by Rihanna". Facebook. Retrieved 2012-05-29.
- ↑ https://twitter.com/perfumesbyriri
- ↑ http://abcnews.go.com/blogs/entertainment/2012/06/rihanna-poses-nude-in-times-square/
- ↑ http://www.dailymail.co.uk/femail/article-2182231/We-want-smell-like-Rihanna-The-stars-second-fragrance-breaks-UK-records-fastest-selling-celebrity-perfume.html?ito=feeds-newsxml
- ↑ http://www.capitalfm.com/artists/rihanna/news/rebelle-uk-sales
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