Red Ribbon (bakeshop)
|
The logo since February 2007. | |
| Subsidiary | |
| Founded | 1979 in Quezon City, Philippines |
| Founders |
Renato Mercado Amalia Hizon Mercado |
Key people | Tony Tan Caktiong (Chairman) |
| Products | Fast food, Pastry/Cakes |
| Parent | Jollibee Foods Corporation |
| Website |
www |
Red Ribbon Bakeshop is a Philippine fast-food chain and bakery.
In 1979, Amalia Hizon Mercado and her husband, Renato Mercado, established Red Ribbon as a small cake shop along Timog Avenue in Quezon City. By 1984, it opened its first overseas outlet in West Covina, California. The company began franchising in 1999. Today, there are more than 200 branches all over the Philippines; 32 stores all over California; two branches in Las Vegas; two in New Jersey (Jersey City and Bergenfield); one in Metropolitan Phoenix;[1] one in New York; one in Virginia Beach, Virginia; and one in Houston, Texas.[2] Other expansion plans continue to be worked out.[3][4]
In 2005, Red Ribbon was acquired by Jollibee Foods Corporation, a conglomerate of fast-food chains in the Philippines.[5]
Marketing
The brand currently has Team Kramer (Cheska Garcia, Doug Kramer and their kids) as endorsers.
Slogans
- Whatever the celebration, it's more beautiful with a Red Ribbon. (2007-2010)
References
- ↑ Five new stores coming to Arizona Mills Mall - azcentral.com
- ↑ http://www.asianjournal.com/data/PDF/2007_LV/2007_05_10/2007_LV_05_10_Sec-Sp%203.pdf
- ↑ Philippine News
- ↑ Filipino Businesses Make Presence Felt at Eagle Rock Mall from amee-enriquez
- ↑ (21 October 2005). JOLLIBEE COMPLETES RED RIBBON ACQUISITION, The Manila Times
External links
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