Reid's
| Subsidiary of BI-LO | |
| Industry | Retail |
| Headquarters | Barnwell, South Carolina, U.S. |
Number of locations | 11 |
| Products | Grocery |
| Slogan | The Savings Place |
| Website | reidsgroceries.com |
Reid's is small chain of stores located in various rural South Carolina communities, specifically Barnwell, Orangeburg, Langley, New Ellenton, Batesburg, Walterboro, St. George, Aiken, Saluda, Cayce, and Hampton. Most of these stores were all formerly branded as Food Lion stores and continue to carry Food Lion branded goods and use the Food Lion infrastructure.
The common theme to these stores appears to be that they are all older stores which Food Lion has apparently determined are located in markets small enough to make enlarging or opening a new store unprofitable, but which with a different brand name to differentiate them from Food Lion so that the prices and selection can be different from a standard Food Lion store and can still be profitably run without remodeling. Some exceptions to this standard is the Langley location, which was converted from a new Food Lion store which had been open for only a few months, The Cayce location which is located in a former Winn Dixie and replaced the Food Lion located on Charleston Highway in West Columbia, SC, in 2009, The Hampton SC store is a new location located in a former BI-LO which moved in 2005.
Reid's advertises mainly via newspaper ads with occasional television ads when a new store "opens". Their ad is also available on their website or their Facebook page, as well as the websites of The People-Sentinel,[1] a newspaper serving Barnwell County, South Carolina, and The Aiken Standard, which serves Aiken County, South Carolina. Reid's also runs sale advertisements on several radio stations in South Carolina, featuring the chain's namesake Reid Boylston reading the week's specials over the phone and closing with an exuberant recitation of the chain's slogan, "We can save you money!"
In May 2013, Reid's was sold along with its sister supermarket chains Harveys and Sweetbay to BI-LO LLC for $265 million.[2]
References
- ↑ Reid's advertisement in The People-Sentinel
- ↑ Tampa-based Sweetbay supermarkets sold Tampa Bay Times, May 28, 2013