Renault Argentina

Renault Argentina S.A.
Subsidiary
Industry Automotive
Predecessor Industrias Kaiser Argentina
Founded 1975 (1975)
Headquarters Buenos Aires, Argentina[1]
Key people
 Thierry Koskas (CEO)
Revenue Increase ARS12.9 billion (2012)[2]
Total assets Increase ARS4.9 billion (2012)[2]
Owner Renault SAS (96.33%)
RDIC (3.67%)
Number of employees
 3,656 (2012)[2]
Parent Renault
Subsidiaries Centro Automotores S.A. and Centro del Norte S.A. (car dealerships)
Metalúrgica Tandil S.A. (metallurgical)
Plan Rombo S.A. and Courtage S.A. (automotive financing)[2]
Website renault.com.ar

Renault Argentina is the subsidiary of Renault in Argentina.[1] It is one of the oldest Renault operations in Latin America and is ranked consistently in first place by sales between the local automakers. Renault Argentina was officially established in 1975, but the French company had a long presence in Argentina before that.[3]

History

Early years

Renault partnered with Industrias Kaiser Argentina, a company created by Kaiser-Frazer Automobile Corporation and the Argentine government, which had a factory in Santa Isabel, Córdoba and a network of smaller factories around the country. In 1967, Renault took control of Industrias Kaiser Argentina by acquiring a majority stake, renaming it IKA Renault SAICF. In 1970, Renault purchased the remaining company's shares, introducing in 1971 one of its most popular cars in the Argentine market, the Renault 12. In 1975, the French automaker renamed its operations again, this time as Renault Argentina SA.[4]

Market expansion and decline

During the next years, Renault launched a series of successful Argentine-built models such as the Renault 18 and the Renault 11,[4] but at the end of the 1980s it was hit by the country's economic crisis. Renault Argentina was manufacturing 70 vehicles per day with an installed capacity up to 400 and it had an aged, overly large workforce.[5] The French parent company decided to divest from its Argentine operations.[4]

Ciadea

When Carlos Saúl Menem assumed the Argentine presidency, the markets were opened and Renault ceased many of its minor operations in Argentina, improving its economic situation. In 1992, the entrepreneur Manuel Antelo agreed the purchase of a majority stake in Renault Argentina. According to some journalists, the terms of this agreement were very advantageous for Antelo. He only had to pay if the company made profits and also received ARS100 million from Renault. Renault Argentina was renamed Compañia Interamericana de Automóviles SA (American Automobile Company) or Ciadea. The actual ownership of it was transferred to a holding called Compagnie Financière pour l'Amérique Latine (Financial Company for Latin America) or Cofal, from which Antelo owned two-thirds and the rest was from Renault of France. The holding also took control of the newly established Brazilian operations. Cofal in turn only held 72.3% of Ciadea. The remaining shares were listed on the Buenos Aires stock exchange.[6]

Antelo reorganized the corporate structure, fired workers and installed facility improvements,[5] bringing the level of quality to that of the Renault factories in France.[7] The company introduced the Renault 19 and Renault 9 and became one of the leading automakers.[4]

1994 allegations

In 1994 the Argentine courts began proceedings against Antelo alleging smuggling and defrauding due to a complaint by the Dirección General de Aduanas (National Customs Administration), which accused him of making fraudulent imports and exports of vehicles. The move was related to the exportation of auto parts to Uruguay before returning it to Argentina as Renault Trafic units.

According to the charges, these operations allowed Ciadea to improperly collect exportation refunds and exemption taxes for imported vehicles.[8] In April 1998, the Federal Court dismissed the accusations to Antelo. The Federal Court of Appeal reversed the judgment ordering again prosecutions. In August 2000, a court set a bail of ARS1 million to Antelo and exempted him from going to prison. In February 2006, the case was dismissed.[9]

Return to Renault

Since 1995 Ciadea, despite the introduction of the Clio and the Mégane, struggled to achieve profitability. In 1997, Antelo sold a majority stake of Cofal to Renault.[10] Ciadea was called again Renault Argentina.[5] The company had mixed results during the next years.[4] From 2001 to 2010, Renault Argentina was in charge of the Nissan sales.[9]

In 2005, Renault ordered to its stock operations company, Renault Développement Industriel et Commercial (RDIC), to launch a takeover bid for its shares, leaving the stock exchange in 2006.[11]

Santa Isabel factory

At the end of 2012, Renault Argentina announced a redesign for the Clio II model manufactured at the Santa Isabel factory with the aim of cutting production costs and incorporating a Laurens van den Acker-style grille.[12] The car is known as Clio Mio ("Clio Mine", the name making reference to the personalisation options) in Argentina and Novo Clio ("New Clio") in Brazil.[13]

The Santa Isabel factory is located 10 kilometers away from Córdoba province's capital, in a land area of 238.5 hectares, within which the building covers approximately 400,000 square meters. This industrial facility is divided into several workshops: Drawing and Welding Department, Assembly Department and Painting Department, supported by the Departments of Industrial Logistics, Engineering and Quality, all dependents on the factory's management. It also has Departments of Human Resources, Logistic, Financial Management, Business, among others.

In 2006, the 50th anniversary of its inauguration, Renault organised a commemorative parade where participated all the vehicles produced at the plant since 1956.[3]

Current production

Motorsport

Renault Argentina manages a sporting division called Renault Sport Argentina. The division participates in Super TC2000, TC2000, Turismo Nacional and organises the local Formula Renault championship.[14] In TC2000, Renault achieved a great success with the Argentine-built Renault Fuego during the 1980s and 1990s.[15] Renault Sport Argentina also formed the Renault Duster Team to participate at the 2013 Dakar Rally with two units.[16]

External links

References

  1. 1 2 "Company Description: Renault Argentina SA". businessweek.com. BusinessWeek. Retrieved 6 October 2012.
  2. 1 2 3 4 "Reporte de Sustentabilidad 2013" [2013 Sustainability Report] (PDF) (in Spanish). Renault Argentina. Retrieved 6 October 2012.
  3. 1 2 "Renault Argentina" (in Spanish). Auto-historia.com.ar. Retrieved 6 October 2012.
  4. 1 2 3 4 5 Pederson, Jay P. (June 2005). International Directory of Company Histories 67. St. James Press. pp. 325–327. ISBN 978-1-5586-2512-9.
  5. 1 2 3 Tomadoni, Claudia (2004). "Production flexible et précarité du travail sur un territoire " glocaldépendant "" [Flexible production and labor precariousness in an area "glocaldependent"]. Annales de Géographie (in French) (Armand Colin) 113 (635): 3–28. doi:10.3406/geo.2004.21412. ISSN 1777-5884.
  6. ↑ Majul, Luis (1997). Los nuevos ricos de la Argentina [The new Argentina's richmen] (in Spanish) (1st ed.). Editorial Sudamericana. pp. 103–109. ISBN 950-07-1333-0.
  7. ↑ Majul. pp. 121−123.
  8. ↑ Majul. pp. 117−121.
  9. 1 2 Cutuli, Sergio (4 September 2010). "Nissan se "aleja" de Renault y deja la comercialización en manos de Manuel Antelo" [Nissan "parted ways" with Renault and left sales on Manuel Antelo's hands] (in Spanish). Cosasdeautos.com.ar. Retrieved 6 October 2012.
  10. ↑ Varela, Luis (11 April 1997). "Habrá una Renault Mercosur" [It will be a Mercosur's Renault]. clarin.com (in Spanish). Clarin. Retrieved 4 October 2012.
  11. ↑ Corujo, Sabrina (13 September 2005). "Renault recompra acciones y sale del mercado" [Renault repurchases shares, exits the market]. cronista.com (in Spanish). El Cronista. Retrieved 6 October 2012.
  12. ↑ "Menos x menos = más" [Minus x minus = plus], Auto Plus (in Spanish) (Motorpress Argentina), no. 98, December 2012, pp. 76–79, ISSN 1668-8333
  13. ↑ "San Pablo: Renault develó el nuevo Clio" [São Paulo: Renault unveiled the new Clio]. autoplusdigital.com (in Spanish). Auto Plus. 22 October 2012. Retrieved 31 January 2013.
  14. ↑ "Renault Sport presentó su equipo de Super TC2000. Ahora se viene el de Rally?" (in Spanish). Rallynoticias.com. 16 January 2012. Retrieved 31 January 2013.
  15. ↑ "Renault Fuego 30 Aniversario" (in Spanish). Auto-historia.com.ar. Retrieved 31 January 2013.
  16. ↑ "Renault Duster se prueba en el Dakar" [Renault Duster proves itself at the Dakar]. ellitoral.com (in Spanish). El Litoral. 26 December 2012. Retrieved 31 January 2013.
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