SCR (restaurant)
 | |
| Industry | Fast food restaurant |
|---|---|
| Founded | 1987 in Song Thian Cheok Road, Kuching, Sarawak, Malaysia |
| Founder | Johnson Tan |
| Headquarters | Rock Road, Kuching, Malaysia |
Area served | Asia |
Key people |
Michael Sim Johnny Leo |
| Products | Chicken rice |
| Revenue | MYR1.5 billion (2012) |
| Owner | SCR Corporation Sdn Bhd |
| Slogan | Our Promise of Quality, Service and Taste |
| Website |
www |
SCR is a Malaysian halal-certified chicken rice fast-food restaurant in Sarawak. The chain is operated by SCR Corporation Sdn Bhd which was established in 1987. Since its birth, SCR Corporation Sdn Bhd has grown to become one of East Malaysia's biggest home grown food names with international outlets in Brunei and Indonesia.
History
Originally named as Singapore Chicken Rice, it has rebranded itself into SCR and with introduction of SCR Xpress, which was introduced in early 2007 as another restaurant chains with a distinct blend of the old and new menu.[1] The company formed as a result of Singapore-Sarawak joint venture, with the Singaporean partner bringing in the recipes for the chicken rice. Its operations started out with only 1,200 sq. feet air-conditioned lot in Song Thian Cheok Road. Over the years, the company now boasts a total of 30 outlets to date. SCR is set to expand it branches regionally through franchising efforts.[2]
Locations
There are a total of 30 outlets throughout Sarawak. Among the main locations are in Kuching, Sibu and Miri. It has also open pioneer branches in Bintulu, Limbang,[3] and Sarikei. While in Sabah, it is available in Kota Kinabalu while the others will be opened in Sandakan, Kota Marudu and Keningau.[4]
International presence of SCR chains
The company currently planning to open 100 outlets in Southeast Asia and East Asia countries.[1][5]
- Asia
Menu
SCR speciality is its chicken rice with a choice of either steamed or fried chicken. One can choose to have drumstick or normal parts, or quarter/half chicken served separately, with some price difference. There are also rice meals such as Chicken Fillet Rice, Black Pepper Chicken Rice, Ginger Chicken Rice, Sweet & Sour Chicken Rice, Spicy Sambal Chicken Rice, Baby Kailan Seafood Rice, Mixed Vegetable Rice, Roasted Black Pepper Chicken Rice and Fried Rice with price range from RM5 to RM9 each.
There are also noodle meals such as Cantonese Kueh Teow/Mee/Bee Hoon (served with either seafood or fried chicken bites), Tomato Kueh Teow/Mee/Bee Hoon, Fried Kueh Teow/Mee/Bee Hoon and Fried Mamak Mee.
Beginning early 2000s, SCR began to revamp the menu from limited range of Chinese cuisine to more Western and fusion cuisine. The western meals served are Chicken Chop with BBQ/Black Pepper Sauce, Lamb Chop with BBQ/Black Pepper Sauce, Fish & Chips, Double Decker Sandwich with French Fries, Sandwich (Chicken/Egg/Cheese), French Fries Mayonnaise, Baby Kailan in Oyster Sauce, Beancurd in Oyster Sauce, Bean Sprout with Salted Fish, Taiwanese Cabbage with Oyster Sauce, Baby Kailan with Seafood, Mixed Vegetables, Chicken Meat Roll, Deep Fried Wanton, Thai Style Golden Beancurd, Black Pepper Chicken/Fish, Ginger Chicken/Fish, Sweet & Sour Chicken/Fish, Spicy Sambal Chicken, Fried Egg and Chicken Liver/Gizzard.
See also
References
- 1 2 "SCR Business Franchise" (PDF). ABS Host. p. 2/19. Archived from the original (PDF) on 3 April 2016. Retrieved 3 April 2016.
- ↑ Jack Wong (28 May 2012). "SCR Corp to go regional with franchise". The Star. Retrieved 3 April 2016.
- ↑ "SCR Corporation opens first outlet in Limbang". The Borneo Post. 13 November 2012. Archived from the original on 3 April 2016. Retrieved 3 April 2016.
- 1 2 "SCR Corp to expand in Sabah and Indonesia". The Star. 20 April 2015. Retrieved 3 April 2016.
- ↑ Yvonne Tuah (22 July 2013). "SCR targets 100 outlets by year 2018". The Borneo Post. Archived from the original on 3 April 2016. Retrieved 3 April 2016.
- ↑ "SCR Xpress opens new branch at Citis Square". The Brunei Times. 26 December 2013. Archived from the original on 3 April 2016. Retrieved 3 April 2016.
External links
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