Saffron Brand Consultants

Saffron Brand Consultants
independent
Industry Brand consultancy
Founded Madrid, London 2001 (2001)
Founders Jacob Benbunan
Wally Olins
Headquarters Madrid, London, New York, Mumbai, Vienna and Istanbul
Key people
 Jacob Benbunan (CEO),
Ian Stephens (MD),
Gabor Schreier (Creative Director)
Number of employees
 50
Website http://www.saffron-consultants.com/

Saffron Brand Consultants is an independent global brand consultancy specialising in business transformation, brand strategy and design. The company has offices in Madrid, London, New York, Mumbai, Vienna and Istanbul. Founded in 2001 by Wally Olins and Jacob Benbunan. Led by Jacob Benbunan and Ian Stephens, Saffron works with global companies and institutions across a wide range of sectors including professional services, banking, retail, fashion, luxury, telecommunications, education, places and not for profit.

History

Saffron was founded in Madrid and London in 2001 by Wally Olins, CBE, and Jacob Benbunan, after they left Wolff Olins, another brand consultancy that Olins co-founded with Michael Wolff in 1965. Wally Olins defined corporate identity as 'strategy made visible'.[1] He was a leading brand expert and author of several books on brand and identity, including his seminal work ‘Corporate Identity’ (1989), ‘Wally Olins: On Brand’, which was published in 20 countries, and most recently 'Brand New: The Shape of Brands to Come', published by Thames & Hudson in April 2014.

The company is composed of strategists, designers and account managers operating across the world. In 2007 the company opened an office in New York, then in Mumbai (2008), Vienna (2009), and most recently, in Istanbul (2012), Miami (2013)- all offering a range of brand services, strategy, marketing and design. Saffron also has partner agencies in Dubai, Lima, Bogota and São Paulo.

Work

Throughout the years Saffron has advised leading businesses and institutions on brand and strategy issues, including KPMG[2](2009-2010), Swiss Re (2008-2009), Lloyd's of London[3] (2004), Goldman Sachs (2009), Arup (2009), A1 Telekom Austria AG[4](2010-2012), C&A[5][6] (2010), Fujitsu, Mubadala, Raiffeisen Bank International[7] (2008-2009), St. Peter's College – University of Oxford (2011), LVMH, Iberia (2009), Volotea [[[8]]](2011-2012), Bankinter[9] (2005-2012), Vueling(2004-2007, 2010), Coca-Cola[10] (2009), El Banco Deuno(2007), Rompetrol (2009), Vibo[11] (2011-2012), Madrid Open[12] (2009-2012) and Turkcell[13](2004, 2010), Kässbohrer Fahrzeugwerke(2012).

The company has worked for a number of cities and countries on national brand reputation including London, Northern Ireland, Poland,[14] Vietnam, East Timor, Lithuania, West Bengal and most recently, Trinidad & Tobago.

Saffron has worked with professional services firms - clients include Linklaters, Dechert, White & Case, Weil, Gotshal & Manges, King & Spalding,[15] Gorissen Federspiel,[16] Taylor Wessing,[17] McKinsey & Company, Schlumberger, Baker & McKenzie[18] (2008).

Recent clients of Saffron include V Festival (2014), Doha Film Institute (2014), King's College London (2012), The Institute of Cancer Research (2011-2012),[19] Mtel[20](2011-2012), White & Case (2011–12), HalkBank (2012), Ipragaz (2012), and Belgacom (2012).

References

  1. ↑ Wally Olins. The Corporate Identity. Thames & Hudson Ltd (6 Nov 1989)
  2. ↑ http://www.kpmg.com/global/en/services/advisory/management-consulting/pages/default.aspx
  3. ↑ Lloyds. Where the world takes risks. Annual report 2004
  4. ↑ Telekom Austria Group: One Single Brand for Its Domestic Market Leader
  5. ↑ http://www.c-and-a.com
  6. ↑ The Branding Source. New Logo:C&A April 21, 2011
  7. ↑ http://www.rbinternational.com
  8. ↑ Volotea
  9. ↑
  10. ↑ Coca-Cola Lanza “Menos es Mas”, Su Granito De Arena para Cambiar El Mundo
  11. ↑ http://www.finanzzas.com/vibo-nueva-denominacion-de-viajes-iberia
  12. ↑ La incógnita del Madrid Open
  13. ↑ Turkcell’in yeni marka söylemi: “Hayat Paylaşınca Güzel
  14. ↑ http://wiadomosci.gazeta.pl/wiadomosci/1,114873,2431619.html
  15. ↑ http://www.deferolaw.com/profiles/blogs/king-spalding-london-advertising-campaign
  16. ↑ Gorrissen Federspiel Kierkegaard is now Gorrissen Federspiel
  17. ↑ http://www.legalbusiness.co.uk/content/view/300/28/
  18. ↑ How to make a legal brand stand out. Financial Times October 19, 2010
  19. ↑ Fibonacci sequence inspires new brand identity for The Institute of Cancer Research
  20. ↑ http://www.underconsideration.com/brandnew/archives/mtel.php
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