Sai & Co
| "Sai & Co" | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
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| Single by Kyary Pamyu Pamyu | ||||||||||
| from the album KPP Best | ||||||||||
| B-side | "Cosmetic Coaster" | |||||||||
| Released | April 20, 2016 | |||||||||
| Format | ||||||||||
| Recorded | 2015 | |||||||||
| Genre | Electropop | |||||||||
| Label | Unborde | |||||||||
| Writer(s) | Yasutaka Nakata | |||||||||
| Producer(s) | Yasutaka Nakata | |||||||||
| Kyary Pamyu Pamyu singles chronology | ||||||||||
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"Sai & Co"[1] (最&高 Sai & Kō, lit. "Great & Est") is the 12th single by Japanese model-singer Kyary Pamyu Pamyu, released on April 20, 2016.[2] The single was released in both CD and digital editions, containing songs tied in to several commercials.[3] The title is a play on the word Saikou, meaning Greatest.
"Sai & Co" is used for the Coca Cola commercials in Japan while "Cosmetic Coaster" is used as a tie-in song for Universal Studios Japan's Kyary Pamyu Pamyu XR: The Ride.
Background, production and release
Released to commemorate Kyary's 5th anniversary in the entertainment business,[4][5] she announced 5 plans for her anniversary, which includes a collaboration with Universal Studios Japan for the attraction Kyary Pamyu Pamyu XR: The Ride.[6] The song Cosmetic Coaster was made as an official tie-in to the attraction as well as appearing in commercials.[7] Later in a year, a new commercial for Coca Cola was aired in Japan, featuring the new song "Sai & Co". It was later announced in April that the single featuring both songs is stated for release in April 20.
Reception
The music video for "Sai & Co" received rave reviews internationally. Stereogum listed "Sai & Co" as one of their "5 Best Videos of the Week" and wrote, "It is difficult to make a music video that will give a hardened critic the much-sought-after “what the fuck was that?” reaction. And yet virtually every KPP video gets there. She just keeps coming up with new ways to overload my brain, and I keep coming back."[8] SBS PopAsia called the video "kawaii madness" and wrote, "Words cannot do this MV justice. Prepare to have your mind blown and then sprinkled into little tiny pieces!"[9] Crunchyroll called the video "endearingly surreal" and "mind-bending."[10] The Line of Best Fit described the video as "beautifully bizarre."[11] The Four Oh Five called the video "brilliantly wild and mesmeric."[12] Wonderland Magazine praised both the song and video, calling them "everything you’d expect from Kyary – baffling and brilliant in equal measures" and "deliriously joyous."[13]
Track listing
All songs written and composed by Yasutaka Nakata.
| CD | ||
|---|---|---|
| No. | Title | Length |
| 1. | "Sai & Co" | 3.32 |
| 2. | "Cosmetic Coaster" (コスメティックコースター Kosumetikku Kōsutā) | 3.25 |
| 3. | "Mondai Girl -extended mix-" | 5.29 |
| 4. | "Sai & Co" (instrumental) | 3.32 |
| 5. | "Cosmetic Coaster" (instrumental) | 3.25 |
References
- ↑ http://kyary.asobisystem.com/english/discography/archive.php?p=1&id=104&category=2#104
- ↑ http://natalie.mu/music/news/182491
- ↑ http://aramajapan.com/news/music/newrelease/kyary-pamyu-pamyu-annonces-new-single-sai-kou-coming-on-april-20th/56336/
- ↑ http://aramajapan.com/news/kyary-pamyu-pamyu-reveals-5th-anniversary-plans/54274/
- ↑ http://www.tokyohive.com/article/2016/02/kyary-pamyu-pamyu-announces-her-plans-for-2016
- ↑ http://www.japantimes.co.jp/culture/2016/01/31/music/kyary-ride-part-cool-japan/#.Vwj3JUf4ZOU
- ↑ http://www.animenewsnetwork.com/interest/2015-12-30/universal-studios-japan-kyary-pamyu-pamyu-attraction-teased-in-video/.97086
- ↑ "The 5 Best Videos Of The Week". Stereogum. April 22, 2016. Retrieved April 25, 2016.
- ↑ "VIDEO: Kyary Pamyu Pamyu's "Sai & Co" is here!". SBS PopAsia. April 20, 2016. Retrieved April 25, 2016.
- ↑ "Kyary Pamyu Pamyu Returns with New Music Video for "Sai & Ko"". Crunchyroll. April 19, 2016. Retrieved April 25, 2016.
- ↑ "Kyary Pamyu Pamyu becomes a drumming version of Pop-Up Pirate in her new video". The Line of Best Fit. April 22, 2016. Retrieved April 25, 2016.
- ↑ "Kyary Pamyu Pamyu unveils video for 'Sai & Co' and London show date". The Four Oh Five. April 21, 2016. Retrieved April 25, 2016.
- ↑ "Wonderlist: Tracks of the Week". Wonderland Magazine. April 25, 2016. Retrieved April 26, 2016.
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