Sorted Food
 | |
| Private | |
| Industry | Food |
| Founded | London, England (May 18, 2010) |
| Headquarters | London, England |
| Revenue | $3.5 million (2014)[1] |
Number of employees | 12 |
| Website |
sortedfood |
Sorted Food is a British YouTube cooking channel and food website.
History
The Sorted Food YouTube channel was launched in May 2010 by Jamie Spafford, Ben Ebbrell, Barry James Taylor and Mike Huttlestone.[1][2][3] The basis for the channel's simple "store-cupboard" recipes came when Ebbrell, the only member with any culinary training,[1] started suggesting simple and cheap recipes for the others to try instead of eating only ready meals.[2] As of July 2014 the company has 12 employees based in North London; its projected revenue for 2014 is $3.5 million.[1][3][4][5]
The first two Sorted cookbooks, A Recipe for Student Survival and A Rookies Guide to Crackin' Cooking, were self-published in 2008 and 2012 respectively through "Co-Incidence Ventures" and released in both paperback and hardback editions.[2][3] In 2012 they signed with Penguin Books and have so far released a beginners cookbook, Beginners Get... Sorted and an eBook, Food with Friends, which is also available in individual chapters.[2]
As of 24 December 2015 the YouTube channel has over 1.4 million subscribers and over 167 million video views.[6] Sorted Food are influential in social media, with over 67,000 followers on Twitter (as of December 2015), over 130,000 followers on Google+ and over 125,000 followers on Instagram.[7] They were listed 4th in The Guardians "30 Under 30: The Top Young People in Digital Media" in 2014.[7][8]
Sorted Food won the "Best Online Program - Entertainment" award at the 2011 Banff World Media Festival.[3][3][9] They won the "New Media Award" at the 2014 Guild of Food Writers awards.[10] Ebbrell himself also won the Good Food Channel's Market Kitchen search for the "next celebrity chef".[3][11]
They have also launched their official app, SORTEDfood on App Store.[12]
Books
- (2008) Sorted: A Recipe for Student Survival, ISBN 978-0955940804
- (2010) Sorted: A Rookies Guide to Crackin' Cooking, ISBN 978-0955940828
- (2012) Beginners Get... Sorted, ISBN 978-0718158927
- (2013) Food with Friends, ISBN 978-0718158910 (eBook)
References
- 1 2 3 4 Kantchev, Georgi (25 July 2014). "Sorted Food, a Cooking Channel, is a YouTube Hit". The New York Times. Retrieved 26 July 2014.
- 1 2 3 4 Salter, Jessica (2013-06-21). "SortedFood: Your dinner's on the smartphone". Daily Telegraph. Retrieved 2014-08-19.
- 1 2 3 4 5 6 Muston, Samuel (2012-06-01). "Come dine (online) with me". The Independent. Retrieved 2014-08-19.
- ↑ Cormack, Lucy (2014-07-04). "YouTube's Aussie master chefs slice and dice their way to the top". Sydney Morning Herald. Retrieved 2014-08-19.
- ↑ "YouTube stars SortedFood tell us about their plans to open cookery schools as they bid to become 'the biggest online cooking community' - Business Insider". Business Insider. Retrieved 2015-12-24.
- ↑ "SORTED Food YouTube Channel Stats, Subscriber Statistics, Ranking". Vidstatsx.com. Retrieved 2015-07-09.
- 1 2 "The top 30 young people in digital media: Nos 10-1". The Guardian. 2014-03-17. Retrieved 2014-08-19.
- ↑ "SORTED Food featured in '30 under 30'". University College Birmingham. March 2014. Retrieved 2014-08-19.
- ↑ "Interactive Rockies, Internet Innovations Celebrated at Banff". Media Caster Magazine. 2011-06-17. Retrieved 2014-08-19.
- ↑ Carpenter, Caroline (2010-07-20). "Bremzen wins at Guild of Food Writers Awards". The Bookseller. Retrieved 2014-08-19.
- ↑ "Penguin Heads For Frankfurt With A Raft Of Exciting New Titles". Booktrade.info. 2011-10-07. Retrieved 2014-08-19.
- ↑ "Let’s talk About The App!". Sorted Food. Retrieved 2015-12-24.