Stance (brand)

Stance
[Delaware C Corporation]
Industry Clothing
Founded 2009
Headquarters San Clemente, California
Key people
 Jeff Kearl
(Chairman & CEO)
John Wilson
(President)
Products Socks, underwear
Slogan The uncommon thread
Website Official website

Stance is an American sock and underwear brand founded in 2009 by Jeff Kearl, John Wilson, Aaron Hennings, Ryan Kingman and Taylor Shupe. Stance is headquartered in San Clemente, California. AS of March 2015, the company had sold over 36 million pairs of socks[1] and raised $100 million in venture capital.[2]

In early January 2015, Stance began raising $50 million to fund their expansion into the underwear market.[3] Stance was named the official sock of the NBA in April 2015.[4]

History

Stance was founded in 2009 by Jeff Kearl, John Wilson, Aaron Hennings, Ryan Kingman and Taylor Shupe. The original founders saw an opportunity to address a category of fashion they felt had been overlooked by many brands and the majority of the industry.[5]

The company first began shipping product in 2010, and has since shipped over 15 mil. pairs of socks, has raised a significant amount of venture capital and is sold in over 40 countries worldwide.[6][7]

In March 2015, the Wall Street Journal reported the company had raised $50 mil. from Silicon Valley venture capital firms and that the brand would be expanding into men’s underwear. In April 2015, the NBA announced that Stance had been named the official on-court sock of the NBA starting in the 2015-2016 season. As part of the deal, Stance would be allowed to display its logo on all socks worn on-court by players, a first in NBA history for apparel companies.

“That means the Stance logo (and not that of Nike, Adidas, Reebok or any other iconic brand that existed before 2009) is going to be the first to have its emblem stamped on a licensed piece of league equipment.”[8]

In 2015, Stance posted a 356% employee increase from the previous year, reaching 114 employees, at its San Clemente headquarters. Stance was listed No. 24 on the Orange County Business Journal’s list of the 51 Biggest Based in Orange County Apparel Businesses.

Punks and Poets

Stance’s brand ambassadors are called "Punks and Poets". They include musicians, athletes, designers, artists, stylists, writers and photographers.[9]

Athletes
Musicians/Bands
Models
Designers and Stylists
Artists/Illustrators/Photographers

References

External links

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