StormFlower

StormFlower

StormFlower promotional ad (2014)
Fragrance by Cheryl
Type Women's fragrance
Notes
Top notes
  • Mandarin
  • nectarine
Released 21 August 2014 (2014-08-21)
Label SAS&Company
Website cherylfragrances.com

StormFlower is the debut fragrance promoted by British singer-songwriter Cheryl, released on 21 August 2014.

Background and development

In May 2014, Cole announced her plans to release her first fragrance.[1][2] She further announced the scent's name as StormFlower, after unveiling the fragrance's promotional ad.[1][2]

Packaging and scent

StormFlower's promotional campaign was directed and shot by photographer Rankin.[3]

Release

Promotion

Cole launched StormFlower on 23 July 2014, at a launch party in central London.[3][4] A television advert was unveiled in July 2014 to promote the fragrance.[5]

Response

StormFlower broke sales records following its early release to The Perfume Shop, outselling rival scents from Rihanna, Britney Spears and One Direction.[6]

Products

The products for StormFlower:[7]

See also

References

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