Terry's Chocolate Orange

Terry's Chocolate Orange

Product type	Confection
Owner	Mondelēz International
Country	York, England
Introduced	1932
Markets	Worldwide
Previous owners	Terry's

Terry's Chocolate Orange is a chocolate product created by Terry's in 1932 at the Chocolate Works factory in York, England, and made by Mondelēz International since 2012.

Development

Main article: Terry's

The company opened the Art Deco-style factory The Chocolate Works in 1926, began launching new products. The first was the Chocolate Apple (1926),^[1] then the Chocolate Orange (1931), and finally Terry's All Gold (1936).^[2]

At the onset of World War II, confectionery production was immediately halted. The factory was taken over by F Hills and Sons of Manchester as a shadow factory, to manufacture and repair aircraft propeller blades.^[2] and limited imports of raw cocoa. As a result, in 1954 production of the chocolate apple was phased out in favour of increased production of the chocolate orange.^[2]

In the North American market, where it has had a variety of importers over the years, it was briefly sold as a Tobler (maker of the Toblerone) product.

Since 2005 and the closure of the Terry factory in York, United Kingdom, Chocolate Orange products have been manufactured near Jankowice, Poland.^[3] However, Terry's Chocolate Orange is not available in Polish shops.

In 1970, Terry's launched the Chocolate Lemon, but this version appears to have been somewhat short-lived.^[4]

Structure

Terry's Chocolate Orange Bar, a chocolate bar version of the Chocolate Orange

The Terry's Chocolate Orange comprises an orange-shaped ball of chocolate mixed with orange oil, divided into 20 "segments", similar to a real orange, and wrapped in orange-skin patterned foil. As the segments, when packaged, are stuck together firmly in the centre, the traditional method of getting ready to eat them is: prior to unwrapping the ball, to tap it severely on a hard surface to cause the segments to separate from each other (dubbed "Tap and Unwrap" or "Whack and Unwrap").

Spin-offs

The Chocolate Orange brand has seen spin-off products, currently including:

Chocolate Orange bar: a bar of six segments, initially produced with smooth vertical segments (similar to a Toblerone bar), then, later, with textured segments that mimic the traditional orange shape.
Chocolate Orange minis: a bag of small segments
Chocolate Orange White Eggs: egg shaped white chocolate versions of Chocolate Orange that were for one Easter
Segsations: individual segments of chocolate in different flavours, including: milk chocolate, puffed rice, honeycomb, cornflake, white chocolate and a "double seg" of layered milk and dark chocolate, all flavoured with orange oil.
Segsations Mini Eggs: individual foil wrapped eggs of chocolate in same flavours as Segsations, for Easter
Chocolate Orange – Egg & Spoon: a milk chocolate egg filled with an orange fondant filling (similar to Cadbury's Cream Egg)

Advertising

The Chocolate Orange product is known for its unusual marketing, which is usually at its heaviest around Christmas.^[1] Actress Dawn French has fronted numerous campaigns for the brand, often in a posed scene of defending and hiding "her" Chocolate Orange from others. Famous marketing phrases include:

Tap it and unwrap it (since replaced with "whack and unwrap")
It's not Terry's, it's mine
Don't tap it... Whack it!

More recent advertisements (after the rebranding) do not feature French and contain the new slogan "Round but not round for long" (some include the Countdown theme tune). The newest advertising campaign in the United Kingdom features various situations in which people are trying to break the segments of their Terry's Chocolate Orange apart with the slogan "Smash it to pieces, love it to bits".

Product range

A "tapped and unwrapped" Terry's Chocolate Orange

Terry's Chocolate Orange Dark (formerly 'Plain')
Terry's Chocolate Orange Lemon (short-lived 1980s variant)
Terry's Chocolate Orange Snowball (white chocolate)
Terry's Chocolate Orange Mint ( Discontinued 2012 )
Terry's Chocolate Orange Toffee
Terry's Chocolate Orange Bars (chocolate bars)
Terry's Chocolate Orange Mini segments/Segsations (individually wrapped segments)
Terry's Chocolate Orange White Egg
Terry's Chocolate Orange Flavour Carte D'Or ice cream (no longer in production)
Terry's Chocolate Orange Tangy
Terry's Chocolate Orange Cookies
Terry's Chocolate Orange Exploding Candy
Terry's Chocolate Orange Siesta
Terry's Chocolate Orange Hazelnut
Terry's Chocolate Orange Raspberry
Terry's Chocolate Orange White Chocolate Smasher
Terry's Chocolate Orange Toffee Crunch
Terry's Chocolate Orange Birthday Cake
Terry's Chocolate Orange Orange
Terry's Chocolate Orange Ice-Creams (currently sold as limited edition)

References

1 2 "Chocolate history". VisitYork.org. Retrieved 2012-06-27.
1 2 3 "The Chocolate Works". NeolithicSea.co.uk. Retrieved 2012-06-27.
↑ Delgado, Martin. "How long before Cadbury's chocolate is made in this Polish factory?". London: Mail Online. Retrieved 2012-10-13.
↑ Whittaker, Nicholas (1998). Sweet Talk. London: Orion Books.

External links

Wikimedia Commons has media related to Terry's Chocolate Orange.

Terry's

Products	Terry's All Gold Terry's Chocolate Orange Terry's Chocolate Peppermint Terry's Chocolate Ball Terry's Chocolate Raspberry Milk Terry's Chocolate Raspberry Dark Terry's Twilight Terry's Caramel Bite Terry's Sgt. Major

Manufacturer	Mondelēz International

Other	Sir Joseph Terry The Chocolate Works

Mondelēz International brands

Nabisco and other snacks	Arrowroot Barnum's Animals Belvita Better Cheddars Cheese Nips Cameo Chips Ahoy! Claussen Club Social Corn Nuts Fig Newton Filipinos Fudgee-O Ginger Snaps Handi-Snacks Honey Maid In a Biskit Lefèvre-Utile (LU) Lorna Doone Mallomars Nilla Nutter Butter Oreo Peek Freans Premium Crackers Rice Thins Ritz Crackers SnackWells Sociables Social Tea Stoned Wheat Thins Teddy Grahams Triscuit Vegetable Thins Wheatsworth Wheat Thins

Cadbury	Astros Bassett's Boost Bournville Bournvita Brunch Bar Buttons Caramilk Carambar Caramello Koala Chappies Cherry Ripe Chomp Clusters Creme Egg¹ Eclairs Creme Egg Twisted Crunchie Curly Wurly Dairy Milk (Caramel, Fruit & Nut)¹ Double Decker Dream Fingers Flake Freddo Fry's Chocolate Cream Fry's Turkish Delight Fudge Fuse Green & Black's Heroes Jelly Babies Kent Kréma Koko La Pie qui Chante Mantecol Maynards Milk Tray Mini Eggs Moro Mr. Big Old Gold Palitos de la selva Pascall Picnic Poulain Roses Shots Snack Snowflake Starbar The Natural Confectionery Company Time Out Trebor Twirl Vichy Pastilles Wispa Yowie

Cadbury Adams and other gum	Bubbaloo Bubblicious Certs Chiclets Clorets Dentyne Dentyne Mints Freshen Up Gum Halls Hollywood Chewing Gum Malabar Stimorol Stride Sour Patch Kids Swedish Fish Trident Wunderbar

Other confectionery	Alpen Gold Côte d'Or Daim Freia Freia Melkesjokolade Jet-Puffed Kvikk Lunsj Lacta Marabou Milka O'Boy Poiana Prince Polo Terry's Terry's All Gold Terry's Chocolate Orange Toblerone Trakinas Twist

Other non-confectionery	Tang Kenco Jacobs Tassimo

¹In the United States, these products are manufactured and marketed by The Hershey Company under a prior licensing agreement.

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