Thai Smile

Thai Smile
ไทยสมายล์แอร์เวย์
Thai Smile logo
IATA ICAO Callsign
WE THD THAI SMILE
Founded May 2011
Commenced operations 7 July 2012
Hubs Suvarnabhumi Airport
Secondary hubs Don Mueang International Airport
Focus cities Chiang Mai International Airport
Frequent-flyer program Royal Orchid Plus
Fleet size 15
Destinations 12
Company slogan Trendy, Friendly, Worthy
Parent company Thai Airways
Headquarters 1704,1705-1708A AIA Capital Center, 17th Floor, 89 Ratchadapisek Road, Khaeng Din Daeng, Khet Din Daeng, Bangkok, Thailand 10400
Key people Woranet Laprabang
Website www.thaismileair.com

Thai Smile Air (Thai:การบินไทยสมายล์) is the regional airline and wholly owned subsidiary of Thai Airways.[1] Based in Thailand, it began operations in July 2012.

History

On 20 May 2011, the Thai Airways board announced plans to create a new lower-cost airline, at the time dubbed Thai Wings.[2] The creation of the airline was announced by Ampon Kittiampon, the chairman of Thai's board of directors, on 19 August 2011.[3] It is planned to begin operations in July 2012.[3] According to Ampon, Thai Smile is intended to serve the market gap between low-cost carriers and full service airlines.[3] The name Thai Smile was chosen from a pool of 2,229 entries in a contest to name the airline.[3]

According to an official at Thai Airways, Thai Smile is planned to begin showing an annual profit of about five million baht within two years of the start of operations.[3]

Destinations

Thai Smile currently flies to the following destinations:[4][5]

Cambodia
China
Macau
Myanmar
Thailand

Fleet

Thai Smile Airbus A320-200

THAI Smile's fleet consists of 14 Airbus A320-200 aircraft in an all Economy Class configuration of 174 seats. ‘Smile Plus’ in the first rows of the aircraft features 30 seats with additional space and enhanced inflight service. Four aircraft were delivered in 2012 with the first arrival in June. THAI Smile plans to expand its fleet to 20 Airbus A320s within three years and add services to neighboring countries and southern China.[6]

THAI Smile Fleet
Aircraft In Service Orders Passengers Notes
Airbus A320-200 15 — 162
Total 15 —

References

  1. ↑ "Thai Smile focuses on turning around unprofitable Thai Airways routes as new AOC is secured". Centre for Aviation (CAPA). 3 April 2014.
  2. ↑ "THAI to launch new budget airline". Bangkok Post. 20 May 2011. Retrieved 22 August 2011.
  3. 1 2 3 4 5 "THAI sister airline launch set for 2012". Bangkok Post. 20 August 2011. Retrieved 22 August 2011.
  4. ↑ http://www.thaismileair.com/thaismile/en/where-we-fly.htm
  5. ↑ http://airlineroute.net/2013/08/21/tgs-w13/
  6. ↑ http://www.planespotters.net/Airline/THAI-Smile

External links

Media related to Thai Smile at Wikimedia Commons

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