The Red Bulletin

The Red Bulletin
Type International Men's Active Lifestyle Magazine
Format Independent magazine
Publisher Red Bull Media House
Language English, German, French, Spanish and Portuguese
Website redbulletin.com

The Red Bulletin is an international men’s active lifestyle magazine published monthly in print and digital versions by the Salzburg-based global media company Red Bull Media House.[1] Covering sports, culture and lifestyle, the magazine offers a range of globally relevant content as well as national content featuring localized interests.[2] The journalistic approach of The Red Bulletin underscores visual storytelling, putting an emphasis on exclusive photography and illustration as well as articles, features, and interviews. Dedicated to conveying unique, real-life stories that provide genuine value as well as entertainment, the publishing strategy involves using top writers and photographers to capture crucial moments as they happen, helping readers to discover new facets of compelling destinations, personalities, trendsetters and innovators. Designed for ease of use, the format of The Red Bulletin comprises three primary sections: "Bullevard," a fast-paced introduction to each issue with lively summaries and photos; "Features," containing in-depth stories from both "the World of Red Bull" and beyond with the trademark emphasis on visual storytelling; and "Action," a service journalism section containing tips, reviews, and information on reader-focused topics such as travel, gear, physical training, nightlife, music, parties, cities, clubs and events.[3]

Circulation

Available on the second Tuesday of every month, The Red Bulletin is published in five languages (English, German, French, Spanish, and Portuguese) and distributed through subscriptions, newsstands, partners, and other channels in 11 national editions (USA, UK, Ireland, Germany, Switzerland, Austria, France, Mexico, Brazil, South Africa, New Zealand, Kuwait). Formats include print, the website RedBulletin.com, The Red Bulletin App, and as a digital magazine on iTunes, Google Play, Zinio, and Issuu.[4] The print circulation is approximately 2 million copies, making The Red Bulletin one of the largest monthlies worldwide.

History

The Red Bulletin was founded as a magazine for Formula One paddock, printed on location at each stop of the series up to four times on a racing weekend, with the final edition including race results and photos. Its first appearance was at the 2005 Monaco Grand Prix. Subsequently it was a regular during the Formula One season. The Red Bulletin became a monthly magazine at the end of 2007, first appearing on a regular basis in Austria, the home country of Red Bull and Red Bull Media House. The Red Bulletin editorial headquarters is located in Vienna, Austria, with editorial teams also based in the regions that host national editions.

Timeline:

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See also

References

  1. ↑ Metro partners with Red Bull Media House to distribute ‘The Red Bulletin’. Metro UK. Retrieved January 2014
  2. ↑ Horovitz, Bruce (2011-05-08). "Red Bull plans lifestyle magazine". USA Today
  3. ↑ The Red Bulletin Magazine Debuts a New Look. 10 December 2013. Retrieved 16 June 2015.
  4. ↑ Angela Haggerty. "Red Bull takes global branded content magazine The Red Bulletin digital with website launch". The Drum. Retrieved 17 November 2015.
  5. ↑ "Red Bull erkek dergisi The Red Bulletin'in online odağını artırdı". Webrazzi. Retrieved 17 November 2015.

External links

Further reading

This article is issued from Wikipedia - version of the Tuesday, November 17, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.