Three Barrels

Three Barrels
Industry Alcoholic beverages
Founded 1814
Headquarters Cognac, France
Products Cognacs
Website www.thehousebrandy.com

Three Barrels is a brand of brandy by Raynal & Cie that is the best selling brandy in the United Kingdom with annual sales of over 2.5 million bottles. [1][2]

History

The brand dates back to 1814 when it was founded as the Pinet Casillion company. Raynal was founded in Jarnac in 1840 and used the brand 'Pellisson'. The brandy was marketed in the United Kingdom as "Three Barrels Brandy" from 1947 and elsewhere as Raynal. Pellisson acquired Raynal in 1975 and Raynal & Cie was bought by William Grant & Sons in 2005. In 2008 a premium XO brandy aged in oak for 15 years was introduced.[3] and 'Three Barrels Honey' was launched in the United Kingdom in July 2014.[4]

Marketing

Cognac Pellisson poster by Leonetto Cappiello.

Since the brand has founded it has been marketed with a logo depicting 3 stacked barrels, which was reputedly the number that could be stacked on a sledge pulled by huskies in Canada.[2] In 1907 the notable designer Leonetto Cappiello designed a famous poster for 'Cognac Pellisson' depicting a woman carrying a barrel on her back. In 2013 a rebranding exercise was carried out by Robson Dowry.[1]

Bottlings

References

  1. 1 2 "Three Barrels XO Redesign". Robsondowry. 2013. Retrieved 18 November 2014.
  2. 1 2 Three Barrels at coe vintners. Retrieved 19 November 2014
  3. ↑ Raynal 3 barrels at proof 66. Retrieved 19 November 2014
  4. ↑ 'Three Barrels Honey Launched in UK' at Drinks Report. Retrieved 19 November 2014

External links

This article is issued from Wikipedia - version of the Friday, August 28, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.