Trade fair

IBM stand during CeBIT 2010 at the Hanover fairground, the largest exhibition ground in the world, in Hanover, Germany.

A trade fair (trade show, trade exhibition, or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "public" or "trade only". A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 10,000[1] trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.

History

Modern trade fairs follow in the tradition of trade fairs established in late medieval Europe, in the era of merchant capitalism. In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products. From the late eighteenth century, Industrial Exhibitions in Europe and North America became more common reflecting the technological dynamism of the industrial revolution.

In the late 19th century, the concept of annual industry-wide trade shows gained traction, spreading from European manufacturing centers to North America. By the 20th century, specialized companies came into existence simply to manage the trade-show industry, and permanent trade show grounds or convention centers were established as venues that featured a rotating calendar of trade shows.

In the 21st century, with the rapid industrialization of Asia, trade shows and exhibitions are now commonplace throughout the Asian continent, with China dominating the exhibitions industry in Asia, accounting for more than 55 per cent of all space sold in the region in 2011.:[2])

Today

Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). Consequently, cities often promote trade shows as a means of economic development.

Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations. An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting.

An example of the large format work that can be done at international trade shows.

Large trade fair grounds:

# Ground City Indoor floor area Outdoor floor area
1 Hannover Messe Hannover 496,000 m2 (5,340,000 sq ft) 58,070 m2 (625,100 sq ft)
2 World Market Center Las Vegas Las Vegas 460,000 m2 (5,000,000 sq ft)
3 Messe Frankfurt Frankfurt 366,600 m2 (3,946,000 sq ft) 96,000 m2 (1,030,000 sq ft)
4 Fira de Barcelona Barcelona 365,000 m2 (3,930,000 sq ft) 50,000 m2 (540,000 sq ft)
5 Fiera Milano Milan 345,000 m2 (3,710,000 sq ft) 60,000 m2 (650,000 sq ft)
6 Las Vegas Convention Center Winchester, Nevada (Las Vegas) 297,000 m2 (3,200,000 sq ft)
7 Koelnmesse Cologne 284,000 m2 (3,060,000 sq ft) 100,000 m2 (1,100,000 sq ft)
8 Messe Düsseldorf Düsseldorf 262,740 m2 (2,828,100 sq ft) 43,000 m2 (460,000 sq ft)
9 McCormick Place Chicago 248,000 m2 (2,670,000 sq ft)
10 Paris expo Porte de Versailles Paris 227,000 m2 (2,440,000 sq ft)
11 Messe München Munich 180,000 m2 (1,900,000 sq ft) 425,000 m2 (4,570,000 sq ft)
12 Messe Berlin Berlin 160,000 m2 (1,700,000 sq ft) 390,000 m2 (4,200,000 sq ft)

List of major trade fairs

List reviewed on March 12, 2014.

Title Description Dates Location Visitors
AgQuip Agriculture August 20–22, 2013 Gunnedah, New South Wales, Australia 100,000 approximately in 2005[3]
AGRO Agriculture May 22–25, 2013 Kiev, Ukraine 121,220 in 2012[4]
Alimentaria Food and beverage March 22–26, 2010 Barcelona, Spain 157,632 in 2008[5]
Ambiente Consumer goods February 11–15, 2011 Frankfurt Trade Fair, Germany 139,245 in 2008[5]
Arab Health Healthcare January 26–29, 2014 Dubai International Convention & Exhibition Centre, United Arab Emirates 87,454 in 2014[6]
Automotive Aftermarket Products Expo (AAPEX) Automotive Aftermarket October 30 - November 1, 2012 Sands Expo, Las Vegas, Nevada, United States 115,000 in 2010[7]
Automechanika Automotive Aftermarket September 13–17, 2016 Frankfurt Trade Fair, Germany 161,269 in 2008[5]
BAUMA Construction April 15–21, 2013 Munich, Germany 530,000 approximately in 2013[8]
Berlin Music Week Music September 3–7, 2014[9] Berlin[10] 70,000 in 2012
Bologna Motor Show Auto show December 7, 2006 Bologna, Italy 450.000 in 2013[11]
boot Düsseldorf Boats January 23–31, 2010 Messe Düsseldorf, Germany 267,379 in 2008[5]
Bread Basket Sustainable agriculture May 12–16, 2010 České Budějovice, Czech Republic 104.565 in 2008[5]
Buenos Aires International Book Fair Books April 23-May 11, 2009 Buenos Aires, Argentina 1,240,000 in 2008[12]
Cairo International Book Fair Books January 24, 2007 Cairo, Egypt 2,000,000 in 2007
Kolkata International Book Fair Books Late January - Early February Kolkata, India 2,000,000 in 2012 - largest book fair in the world[13]
Canton Fair Consumer and Industry Products Spring session: April 15–19 (Phase 1); April 23–27 (Phase 2); May 1–5 (Phase 3). (111th Session)

Autumn session: October 15–19 (Phase 1); October 23–27 (Phase 2); October 31- November 4 (Phase 3).

 Guangzhou, China 192,013 in Spring Session 2008[14]
Caravan Salon Mobile home August/September, 2010 Messe Düsseldorf, Germany 159,278 in 2008[5]
CeBIT Information and communication technology March 15–21, 2007 Hanover, Germany 480,000 in 2007[15]
Comic Market Comics August 15–17, 2008 Tokyo, Japan 550,000 in Summer Session 2008[16]
COMPUTEX Taipei Computer show June 3–7 Taipei, Taiwan 106,517 in 2008[17]
CONEXPO-CON/AGG Construction March 22–26, 2011 Las Vegas Convention Center, Nevada, United States 145,000 approximately in 2008[18]
Drupa Printing Equipment May 29-June 11, 2008 Messe Düsseldorf, Germany 393,654 in 2004 from 127 countries[19]
E3, Electronic Entertainment Expo Video games June 2–4 Los Angeles, California, United States 60,000 in 2006; 41,000 in 2009[20] E3 became invitation only in 2007 and attendance dropped to around 5,000.[21]
EICMA Motorcycles November 2–7, 2010 Fiera Milano, Italy 504,999 in 2008[5]
Engimach Engineering and Machine tools exhibition November 23–27, 2011 Ahmedabad, Gujarat, India 140,000 in 2010[22]
Euroflora Flower show April/May once time every 5 years Genoa, Italy 730.000 in 1986[23]
EuroShop Retailing February/March, 2011 Messe Düsseldorf, Germany 104,766 in 2008[5]
Excon Construction Machinery and Equipment November 25–29, 2015 Bangalore, Karnataka, India 250,000 approximately in 2015[24]
Fieracavalli Horse show November 4–7, 2010 Verona, Italy 125,975 in 2008[5]
Fiera internazionale dell'agricoltura e della zootecnia Food and beverages April/May, 2010 Foggia, Italy 162,466 in 2008[5]
Fiera internazionale del libro Books May 5, 2007 Turin, Italy 300,000 in 2007
Fitur Tourism January 19–23, 2011 Madrid, Spain 202,250 in 2008[5]
Foire internationale et gastronomique Food and beverage November 1–11, 2010 Dijon, France 201,050 in 2008[5]
Frankfurt Book Fair Books October 8–12, 2014 Frankfurt Trade Fair, Germany 280,194 in 2011[25]
Games Convention Video games August 21–24, 2008 Leipzig, Germany 203,000 in 2008[26]
Gamescom (formerly Games Convention, Leipzig) Video games August 19–23, 2009[27] Cologne Trade Fair, Germany 275,000 in 2011
Genoa International Boat Show Boats October 2–10, 2010 Genoa, Italy 236,322 in 2008[5]
GITEX Consumer electronics September 6, 2007 Dubai, United Arab Emirates 120,000 in 2006
Handicrafts Trade Fair Handcrafts April/May, 2010 Florence, Italy 151,830 in 2008[5]
Hannover Messe Industry, Technology April 13–17, 2015 Hanover, Germany 193,222 in 2008[5]
High Point Market Furniture April and October High Point, North Carolina United States 70,000-80,000
IFA, Consumer Electronics Unlimited Consumer electronics and home appliances September 2–7, 2011 Berlin, Germany 235,000 in 2010[28]
IFAT Waste management September 13–17, 2010 Munich, Germany 119,476 in 2008[5]
imm Cologne Furniture January 18–23, 2011 Cologne Trade Fair, Germany 106,677 in 2008[5]
Interclima + elec Efficient energy use February 9–12, 2010 Paris, France 105,0128 in 2008[5]
INPEX (Invention and New Product Exposition) Invention show annually, each June Pittsburgh, Pennsylvania, United States[29] more than 1,000 in 2013[30]
Intermot Motorcycles October 1–5, 2014 Cologne Trade Fair, Germany 203,000 in 2012[31]
International CES Consumer electronics January 6–9, 2015 Las Vegas Convention Center, Nevada, United States 150,000+ in 2014[32]
Internationale Automobil-Ausstellung Cars September 2007 Frankfurt Trade Fair, Germany 940,000 in 2005
IGW Berlin Sustainable agriculture January 21–30, 2011 Messe Berlin, Germany 424,502 in 2008[5]
ITB Berlin tourism March 10–14, 2010 Messe Berlin, Germany 149,776 in 2008[5]
International Technical Fair machine engineering, automobiles, transport, information technologies, software, electronics, electrical engineering, construction, chemistry, power engineering, ecology September 24, 2007 Plovdiv, Bulgaria 141,000 in 2006
International Tourism Exchange (BIT) Tourism February 17–20, 2011 FieraMilano, Italy 109,571 in 2008[5]
INTERNOGRA Catering March 18–23, 2011 Hamburg, Germany 111,185 in 2008[5]
Interpack Moving industry May 12–18, 2011 Messe Düsseldorf, Germany 171,073 in 2008[5]
K Plastics Oct 16–23, 2013 Messe Düsseldorf, Germany 222.486 in 2010[33]
Light + Building Architectural lighting design April 15–20, 2012 Frankfurt Trade Fair, Germany 167,084 in 2008[5]
MADEexpo Architecture and buildings October 5–8, 2011 FieraMilano, Italy 170,779 in 2008[5]
MEDICA Medical technology November 17–20, 2010 Messe Düsseldorf, Germany 136,871 in 2008[5]
Mobile World Congress mobile telephony, Communications February 11–14, 2008 Barcelona, Spain 93,000 in 2015 [34]
Mondial de l'Automobile Auto show September 30, 2006 Paris, France 1,400,000 in 2006[35]
Mondo Natura Mobile homes September 11–19, 2010 Bologna, Italy 114,333 in 2008[5]
NAB Show Broadcasting April 5–10, 2014 Las Vegas Convention Center, Nevada, United States 93,000+ in 2013[36]
NAMM Music January 17–20, 2007 Anaheim, California, United States 85,000[37]
NAIAS Cars January 10–23, 2011 Detroit, Michigan, United States 800,000 in 2008[38]
National Agricultural Fieldays Agriculture 4 days in Mid June Hamilton, New Zealand 125,878 in 2007[39]
Novi Sad Fair Agriculture Middle of May Novi Sad, Serbia 600,000
Nuremberg International Toy Fair Toys, Games February 1–6, 2012 Nuremberg, Germany 80,000 in 2011[40]
Paris International Agricultural Show Agricultural show February 19–27, 2011 Paris, France 604,422 in 2008[5]
Paris Air Show Aerospace June 18, 2007 Paris, France 550,000 in 2007
photokina Photography September 20–25, 2016 Cologne Trade Fair, Germany 185,000 estimated in 2014[41]
Salón Internacional del Automóvil auto show January 19–23, 2011 Madrid, Spain 289,737 in 2008[5]
Salone del Mobile (International Furniture Fair) Furniture March 2007 FieraMilano, Italy 270,000 in 2007[42]
Salon du Cheval Horse show December 5–13, 2009 Paris, France 137,252 in 2008[5]
Salon nautique de Paris Boats December 4–12, 2009 Paris, France 252,808 in 2008[5]
SEMA Show automobile aftermarket First week of November Las Vegas, Nevada United States 125,000 in 2014[43]
SHOT Show Firearms January 17–20, 2017 Sands Expo, Las Vegas, Nevada, United States 64,000+ in 2016[44]
SIMA Real estate May 20–23, 2010 Madrid, Spain 122,760 in 2008[5]
SIMO TCI Consumer electronics November 7, 2006 Madrid, Spain 300,000 approximately[45]
Sydney Royal Easter Show Agriculture 14 days over Easter Sydney, Australia 900,000 in 2007[46]
Tehran International Book Fair Books May 7–15, 2010 Tehran, Iran 2,000,000 approximately in 2010
Thessaloniki International Trade Fair General Annually Thessaloniki, Greece 250,000 in 2011[47]
Tokyo Motor Show Auto shows October 22, 2005 Tokyo, Japan 1,512,100 in 2005
Tokyo Game Show Video games September 22, 2006 Tokyo, Japan 194,288 in 2008
World Dairy Expo Dairy Industry September 29-October 3, 2015 Alliant Energy Center, 2015 at Madison, Wisconsin, United States 850 from 100 countries in Madison, 2014 [48]
WOMEX World Music October 22–26, 2014 Tours Europe, 2014 at Santiago de Compostela, Spain 2,250 from 100 countries in Cardiff, 2013 [49]

See also

References

  1. ↑ CIC Economic Significance Study Executive Summary p.5 http://www.conventionindustry.org/ResearchInfo/EconomicSignificanceStudy/ESSExecSummary.aspx
  2. ↑ "Conventions and exhibitions: Asia-Pacific rising". TTGmice. Retrieved 1 April 2013.
  3. ↑ "Participation Information". Farmonline.com.au. Retrieved March 14, 2008.
  4. ↑ "AGRO 2012 - Facts and Figures". agro-expo.com. Retrieved November 27, 2012.
  5. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 "Euro Fair Statistics 2008" (PDF). UFI, the Global Association of the Exhibition Industry. Retrieved 2010-05-10.
  6. ↑
  7. ↑ AAPEX Show Blog
  8. ↑ "bauma 2013: gigantic, amazing, supreme". bauma. Retrieved 19 February 2015.
  9. ↑ Berlin Music Week website
  10. ↑
  11. ↑ it:Motor Show
  12. ↑ The Fair was a success and they are already working for 2009, Clarin, May 13, 2008
  13. ↑ KOLKATA INTERNATIONAL BOOK FAIR – A MELTING POT
  14. ↑ China Import and Export Fair
  15. ↑ CeBIT End of Show Report 2007, CeBIT. Retrieved October 19, 2007.
  16. ↑ コミックマーケット７４アフターレポート (in Japanese). comiket.cp.jp. Retrieved 16 September 2010.
  17. ↑ "Taipei Computer Association: Perfect finale for COMPUTEX Taipei 2008 with exhibition size and number of buyers both achieving new heights". Computex.biz.
  18. ↑ "CONEXPO-CON/AGG". conexpoconagg.com. Retrieved March 20, 2008. Note: figures include attendees for the co-located International Exposition for Power Transmission.
  19. ↑ General Information - drupa Trade Fair
  20. ↑ Ellie Gibson (May 23, 2005). "E3: Organisers report record attendance at 2005 event". GamesIndustry.biz. Retrieved November 15, 2007.
  21. ↑ "E3 Media and Business Summit 2007 website". Retrieved November 15, 2007.
  22. ↑ ENGIMACH FACT SHEET
  23. ↑
  24. ↑ "Participation Information". www.excon.in. Retrieved August 4, 2014.
  25. ↑ "The new face of the Book Fair" (Press release). Frankfurt Book Fair. Retrieved 2011-11-10.
  26. ↑ "Abschlussbericht: Gamesbranche bleibt 2009 in Leipzig". Leipziger-Messe.de. August 24, 2008. Retrieved 16 September 2010.
  27. ↑ "Gaems Convention zieht als GAMESCom nach Köln". February 25, 2008. Retrieved 16 September 2010.
  28. ↑ IFA Statistics
  29. ↑ Kaitlynn Riely (20 June 2013). "Invention convention INPEX gathers in Pittsburgh". Pittsburgh Post-Gazette. Archived from the original on 26 December 2013. Retrieved 10 January 2014.
  30. ↑ Justine Coyne (20 June 2013). "Inventors bring their best ideas to INPEX". Pittsburgh Business Times. American City Business Journals. Retrieved 10 January 2014.
  31. ↑ "Final Report INTERMOT 2012" (PDF) (Press release). Cologne Trade Fair. October 7, 2012. Retrieved December 30, 2012.
  32. ↑ "Wow! CES!" (Press release). Consumer Electronics Association. January 10, 2014. Retrieved January 13, 2014.
  33. ↑ Retrieved January 24, 2013.
  34. ↑ MWC2015-shatters previous records
  35. ↑ 1400000 visitors in 15 days
  36. ↑ "2014 NAB Show Brings Cloud-Based Workflows Center Stage" (Press release). National Association of Broadcasters. March 11, 2014. Retrieved March 12, 2014. See "About NAB Show" near the bottom of the page.
  37. ↑ Exhibitors, NAMM website. Retrieved November 27, 2007.
  38. ↑ Chico Concours d'Elegance
  39. ↑ Fieldays 2007 Statistics, National Agricultural Fieldays Website. Retrieved March 14, 2008.
  40. ↑ "Report of International Toy Fair 2011: The results" (Press release). Retrieved September 10, 2011.
  41. ↑ "photokina 2012: Final Report" (PDF) (Press release). koelnmesse. 2014-09-21. Retrieved 2014-09-24.
  42. ↑ Cosmit - Visitatori
  43. ↑ http://www.semashow.com/domestic-bin
  44. ↑ "2016 SHOT Show a Success Thanks to — Everyone!". SHOT Show Blog. National Shooting Sports Foundation. January 27, 2016. Retrieved February 5, 2016.
  45. ↑ SIMO e-life 2007 aims to become an annual point of reference for the video-games sector throughout Europe SIMO press release, July 25, 2007. Retrieved on October 11, 2007
  46. ↑ About the 2008 Show, Sydney Royal Easter Show Website. Retrieved March 14, 2008.
  47. ↑ "76η Διεθνής Έκθεση Θεσσαλονίκης" [76th Thessaloniki International Trade Fair]. www.helexpo.gr. Retrieved 1 March 2012.
  48. ↑ https://www.worlddairyexpo.com/pages/Attendee-General-Information.php
  49. ↑ "WOMEX Final Press Release, Saturday, 26 October 2013". Retrieved June 18, 2014.

External links

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