Unicity International
| Multi-level marketing | |
| Industry | Nutritional Supplements and Personal Care |
| Predecessor | Unicity Network |
| Headquarters |
Orem, Utah, United States (Near Salt Lake City, UT) |
Area served | Worldwide |
Key people |
Stewart F. Hughes (Chairman and CEO) Brent D. Morrill (President) |
| Products |
Bios Life Bios Life Slim |
Number of employees | 400+ |
| Website |
www |
Unicity International is an American international multi-level marketing company, headquartered in Orem, Utah, whose primary product offerings include weight loss products and green tea.
History and origins
Enrich
Enrich International, a multi-level marketing company, was established in 1972 and sold to Royal Numico in 1999. It was headquartered in Orem, Utah,[1] and a popular product was EnRich & Thin. Its main products were health food, vitamin, and mineral supplements.[2] Royal Numico merged Enrich International with Rexall Showcase in 2001.
Rexall Showcase
Rexall Showcase International was the direct marketing division of Rexall, which originated as Rexall Drugstores in 1903. It was headquartered in Boca Raton, Florida. A company named Sundown acquired the Rexall Drugstore trademark in 1985 and continued to manufacture supplements as Rexall-Sundown, with no relationship to the remaining chain of Rexall drugstores. Shortly after, Rexall Showcase was made as a direct marketing organization. Numico acquired Rexall Sundown in 2000, which included Rexall Showcase, and merging Rexall Showcase with Enrich to form Unicity Network in 2001.
Unicity Network
After Royal Numico created Unicity Network, the company appointed Richard Bizzaro, formerly of Weider Nutrition, to be CEO of Unicity Network from 1999 to 2002.[3] Numico began splitting up the Rexall divisions and the direct marketing division in 2003, selling the name Rexall-Sundown to NBTY, a US vitamin company, and the Unicity Network division was to be sold to Activated Holdings,[4] a privately held company which owns Shaklee. The deal fell through, however. In 2003, Gateway Distributors Ltd also bid Royal Numico to purchase Unicity Network.[5] Unicity Network was eventually sold to two members of its management team, and its name changed to Unicity International in 2003.
Unicity International
In July 2003, Royal Numico divested Unicity Network.[6] Unicity was purchased by internal management, and renamed itself to Unicity International, Inc.
Stewart Hughes was named president of Unicity International on May 1, 2005.[7]
Products
Unicity sells products in the categories of weight management, nutrition, and personal care. Products are distributed through independent distributors. Bios Life and Bios Life Slim are two flagship products for Unicity. In 2011, Unicity introduced Bios Life Matcha, a fortified green tea blend.[8]
References
- ↑ Nii, Jennifer (5 November 1999). "Dutch firm to acquire Orem nutrition company Enrich says merger won't mean layoffs in Utah". Deseret News. Retrieved 27 April 2015.
- ↑ Costanzo, Joe (10 November 1997). "Ex-distributor accuses Enrich". Deseret News.
- ↑ Vigh, Michael (12 February 2002). "Suspect Says He Doubted Marshals". Salt Lake Tribune.
- ↑ Ransom, Lou. "GNC drops ephedra, signals recovery". Pittsburgh Tribune. Retrieved 28 October 2011.
- ↑ "Business Wire". GWYD Announces Unsolicited Bid for Unicity Network Inc. Retrieved 28 October 2011.
- ↑ "Numico results show struggle not over". Nutra Ingredients. Retrieved 18 August 2011.
- ↑ "Unicity International names new president". Deseret News, The. 21 April 2005.
- ↑ "Pharmaceuticals: Unicity International, Inc.". Bloomberg Businessweek. Retrieved 28 October 2011.