Vab Media Digital Agency

Vab Media Digital Agency
Type Privately owned company
Founded 2009
Headquarters New York City, United States
Area served Worldwide
Founder(s) Vania Benavides
Industry Advertising
Services Website design
Online marketing
Application development
Website development
Digital strategies
Logo and branding
Employees 5 (2016)[1]
Website vabulous.com
Alexa rank 151,921 (April 2016)[2]

Vab Media Digital Agency is a digital marketing agency located New York City providing website development, mobile, analytics, and internet marketing strategies for startups and mid market sized companies.

History

Beginnings

The company was founded in 2009 by Vania Benavides, originally under the name Vabulous. The company was renamed Vab Media Digital Agency in 2012. In the beginning years, it started out as a blog about sustainability, then it was transformed to a freelance[3] web design and social media business. Benavides learned about and focused on the effectiveness of internet marketing, conversion rate optimization, website bounce rate, and user experience. Based on some of these practices, she created marketing strategies for clients that identified very specific audience segments and the value offered to this audience through a clear advertising message, both on corporate websites and on social media platforms. Vania started teaching internet marketing workshops,[4] and participating in hackathons.[5]

In 2010 Vania hired and brought on Andrew Broadbent, an SEO consultant, to add online marketing solutions for Vab Media’s clients. In May 2012, a reporter from Los Angeles Times (David Lazarus) interviewed Broadbent about whether or not people could really make money from YouTube’s Partner Program.[6][7] A few months later a reporter from ABC News, Alan Farnham, followed up with interviewing their video optimization expert, Andrew Broadbent on an article titled “YouTube Making More People Rich.” [8] A The Wall Street Journal reporter Damian Paletta also interviewed Andrew about the lack of technology and Finance jobs in Connecticut and why does it force people to commute into New York City.[9]

Products and services

After several years of building a portfolio of successful client projects, the effectiveness of Vab Media’s approach became more widely known and the company expanded. Vania managed to develop the agency without taking any loans or outside investment. In 2011, Vab Media moved its headquarters to NextSpace coworking in Santa Cruz, California, and eventually moving to New York City in 2014 to work out of Impact Hub.[10] Vab Media Digital Agency has developed websites and online marketing strategies [11] for clients like B Lab, TEDxSanta Cruz.[12] Their marketing campaign effectiveness has gotten some of their clients interviewed and featured on news outlets such as CNN “A Child After 40 -Launching Mother’s Day,”[13] and V1 Jets featuring Adriana Lima flying on a seaplane Entertainment Tonight [14] They have been regular contributors to places like Google for Entrepreneurs Startup Grind,[15] Econsultancy[16] and Google For Education.[17]

References

  1. ↑ "Working at Vab Media Digital Agency". Glass Door. 2016-04-07. Retrieved 2016-04-08.
  2. ↑ "vabulous.com Site Info". Alexa Internet. Retrieved 2016-04-06.
  3. ↑ "Vania Benavides – Freelancers Union profile". Freelancers Union. Retrieved 2015-12-08.
  4. ↑ "Webworx plans workshop". Santa Cruz Sentinal. Retrieved 2012-02-04.
  5. ↑ "Santa Cruz TechRaising starts Friday, seeks talent". Santa Cruz Sentinal. Retrieved 2014-04-24.
  6. ↑ "Trying to make dollars and sense out of YouTube's partner program". Los Angeles Times. Retrieved 2012-05-28.
  7. ↑ "Vab Media’s SEO strategist featured in LA Times Youtube article". Vab Media Digital Agency. Retrieved 2012-07-08.
  8. ↑ "More People Getting Rich Off YouTube Videos". ABC News. Retrieved 2012-08-30.
  9. ↑ "In Connecticut Governor’s Race, Income Gap Gets Wide Play". The Wall Street Journal. 2014-10-24. Retrieved 2014-10-24.
  10. ↑ "Vania Benavides What do you do? I am a digital... - Impact Bazaar". Impact Bazaar. Retrieved 2015-08-08.
  11. ↑ Angela Long (2011-02-14). "Content Marketing for Accountants: How Aber CPA Made it Work". Rep capital Media. Retrieved 2013-08-15.
  12. ↑ "Tedx Santa Cruz Team". Tedx Santa Cruz. Retrieved 2014-08-30.
  13. ↑ "CNN Interview with Angel La Liberte on Mother's Day 2011". CNN. 2011-02-14. Retrieved 2011-05-13.
  14. ↑ "Adriana Lima flys Private Jet Charter V1 Jets Seaplane to the Hamptons". Entertainment Tonight. 2011-02-14. Retrieved 2011-09-11.
  15. ↑ "5 TIPS ENTREPRENEURS NEED TO KNOW ABOUT DIGITAL MARKETING". Startup Grind. Retrieved 2015-02-04.
  16. ↑ "Brand activation and its role in driving consumer engagement and awareness". Econsultancy. Retrieved 2015-01-24.
  17. ↑ "Lesser-Known Google Search Tips and Tricks for Students and Teachers". Google for Education. Retrieved 2014-07-04.

External links

This article is issued from Wikipedia - version of the Thursday, April 21, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.