WBVR-FM

Not to be confused with WVVR.
WBVR-FM
City Auburn, Kentucky
Broadcast area Bowling Green
Branding The Beaver 96.7
Slogan "#1 Country
Frequency 96.7 MHz
Format Country music
Audience share 13.3 (Fall'09, R&R[1])
ERP 45,000 watts
HAAT 129.0 meters
Class C2
Facility ID 71244
Transmitter coordinates 36°50′35.00″N 86°15′30.00″W / 36.8430556°N 86.2583333°W / 36.8430556; -86.2583333
Callsign meaning BeaVeR [2]
Former callsigns WBZD (1992-1993)
WMJM (1993-1994)[3]
Owner Forever Communications, Inc.
Sister stations WUHU, WBGN, WLYE-FM
Website www.beaverfm.com

WBVR-FM (96.7 FM) is a radio station broadcasting a Country format. Licensed to Auburn, Kentucky, USA, the station serves the Bowling Green area. The station is currently owned by Forever Communications, Inc.[4]

History

The station went on the air as WBZD on April 13, 1992. On March 1, 1993, the station changed its call sign to WMJM.[3] WMJM was Hot AC and then country when it joined WVVR the original "Beaver FM" station in western Kentucky. [5] The current WBVR call letters, which were previously used by another station in the Clarksville, TN/Hopkinsville, KY radio market, were adopted on September 1, 1994.[3] The other WBVR became WJCE-FM in 1994 and switched from country to urban AC The Touch when it joined a duopoly with WLAC and WLAC-FM.[5]

From 1991 until 1994, WBVR was broadcasting on a frequency of 101.1 MHz. On September 1, 1994, the station moved to its current 96.7 position on the dial, which had been in use by WLBJ-FM during the 1970s and 1980s. The 101.1 FM frequency is currently used by Urban contemporary/Hip hop-formatted WUBT, which is licensed to Russellville, Kentucky, but is based in Nashville, Tennessee. That station serves portions of three radio markets: Nashville, Clarksville, and Bowling Green.

References

  1. "Bowling Green Market Ratings". Radio & Records.
  2. "Call Letter Origins". Radio History on the Web.
  3. 1 2 3 "Call Sign History". Retrieved 2015-11-10.
  4. "WBVR-FM Facility Record". United States Federal Communications Commission, audio division.
  5. 1 2 Stark, Phyllis (July 30, 1994). "Vox Jox". Billboard 106 (31): 122.

External links


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